Pinterest is one of the largest social media platforms, with over 518 million monthly active users. So, it is important to schedule and post your content in the form of video pins to reach this massive audience and promote your account.
Over the years, Pinterest has established itself as a reliable visual-based search engine. Businesses can promote a wide range of products or services on Pinterest, and users can get different shopping ideas from the platform.
However, all of this is possible when you know how to schedule video pins for Pinterest to ensure the content reaches its target audience at the right time.
So, let’s dive straight into the steps involved in scheduling video pins for Pinterest using ContentStudio.
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4 steps to schedule video pins for Pinterest
Here are the four simple steps to schedule video pins for Pinterest:
Step 1 – Open ContentStudio’s dashboard
First, you must register for ContentStudio and sign in to access the dashboard. If you already have an account, you can simply enter your email and password. Otherwise, you can also sign in with Facebook, Google, or X.
Step 2 – Connect your Pinterest account
Before you can use ContentStudio to schedule video pins, you must connect and integrate your Pinterest account with the platform.
On the dashboard, click on your profile picture and open Social Accounts.
Scroll down to find the Pinterest section and click the Connect a new Pinterest profile/board button to connect your account with ContentStudio.
Pinterest will ask for authorization to let ContentStudio access your profile. Click on Give Access to provide the relevant permissions.
Select the Pinterest Boards you want to connect with ContentStudio. You can also select all or multiple boards to ensure you can easily schedule your video pins across all the Boards.
After the integration process is complete, your list of connected Boards and Profiles will appear under the Pinterest section.
Step 3 – Create your video pin
Click on Compose in the navigation bar and open Social Post to start creating your video pin for Pinterest.
Choose your connected Pinterest Board from the left bar to which you want to post your video pin.
Use the Upload option to upload your video into the composer.
Once your video is uploaded, write a suitable title and caption to accompany the video pin to ensure it is captivating for the audience.
Preview your post in the right bar to ensure everything is right before scheduling it.
Step 4 – Schedule your video pin
Click on the Schedule button under the Posting Schedule section.
A window will pop up to help you schedule the video pin for Pinterest at a later date and time of your choosing. Click Continue after selecting the date and time.
Finally, click on the Schedule button to complete the process and let ContentStudio post your video pin on Pinterest at your selected date and time.
Benefits of scheduling video pins on Pinterest
Following are the numerous benefits of scheduling and publishing video pins on Pinterest:
Attract more people
Pinterest video pins are much more interesting and engaging than traditional images. Having engaging and informational video pins on your Pinterest Board can help you attract more Pinners to your profile and grow your following.
Be consistent
Publishing on social media platforms like Pinterest on a daily basis can be hectic and time-consuming. Nevertheless, with ContentStudio’s scheduling features, you can ensure that you can schedule video pins in advance to remain consistent in engaging with your audience.
Related Read: How the Pinterest algorithm works in 2024: 15 tips to beat it
Time management
Scheduling social media content like video pins means you can plan weeks or even months of content in advance. Once you have made a comprehensive content calendar, you won’t have to worry about posting the content. Instead, you will have more energy and time to focus on other core business activities and social media strategies.
More views and click-through rates
Statistics show Pinterest video pins get 3x higher click-through rates than conventional image pins. Therefore, it is important for Pinterest users to bring versatility to their content and use both image and video pins to get more views.
Pinterest video pins specification
Make sure your Pinterest video pins follow these specifications:
| Field | Value |
| File type | .MP4, .MOV or .M4V |
| Encoding | H.264 or H.265 |
| Max file size | Up to 2GB |
| Video length | Minimum 4 seconds, maximum 15 minutes |
| Recommended length for video ads | 6 to 15 seconds |
| Aspect ratio | Shorter than 1:2 (width: height), taller than 1.91:1Recommended: Videos square (1:1) or vertical (2:3, 4:5, or 9:16) |
| Title | Up to 100 characters (first 40 may show in feeds) |
| Description | Up to 500 characters (not shown in feeds or close-up ads) |
Bonus tips: How to create captivating video pins for Pinterest?
Now that you are all familiar with the process of scheduling video pins and their technical specifications, you are probably wondering what type of content you should use for this purpose. While there is no one specific answer to this, you can use different types of informational, entertaining, and marketing content, such as:
- Schedule and publish video pins of your products in slow motion, showing its 360-degree view or unwrapping process.
- A review or testimonial of a satisfied customer.
- Motivational quotes and short clips.
- A well-shot video of a unique architecture, your home, or your overall lifestyle.
Ultimately, there are limitless options for what you can publish as video pins on Pinterest. It is all dependent on your account niche, type of target audience, and what you hope to achieve through the video pins.
Conclusion
The bottom line is that scheduling video pins for Pinterest using ContentStudio can greatly help you grow your account and reach the massive audience of the platform.
It is recommended that you use the steps discussed in this guide to schedule a variety of content and video pins on Pinterest at different times. This will help you find the perfect spot that drives the most engagement. ContentStudio’s best time to post feature will also help you ensure that you are scheduling video pins for the perfect times that bring more views and engagement to your Pinterest profile.
FAQs
How to create a video pin on Pinterest?
You can create a video pin by uploading a video or using multiple images from your device. The good thing is that ContentStudio allows you to create, schedule, and publish video pins all from the same platform.
How long can a Pinterest video pin be?
A Pinterest video can be a minimum of 4 seconds or a maximum of 15 minutes. It is recommended that the video pin be 15 to 60 seconds to ensure it captures the user’s attention but does not bore them.
Do video pins do better on Pinterest?
Yes! Video content is known for performing better than images or text-based content on social media platforms. Similarly, video pins on Pinterest can get more views and engagement than common static pins.
Are videos popular on Pinterest?
Yes, videos are popular on Pinterest. According to Pinterest’s own statistics, videos have a 3x better viewability and a 2x better video completion rate than the other social media platforms.