In today’s fast-paced digital landscape, effective social media management is vital for brands aiming to engage audiences and build a strong online presence.
While Sprinklr has established itself as a leading platform for enterprises, its complexity and higher price point can deter small and medium-sized businesses.
As a result, many marketers are seeking alternatives that offer comparable features without the extensive commitment required by Sprinklr.
Fortunately, numerous social media management tools are available, each designed to cater to diverse needs—from content scheduling to analytics and audience engagement.
This article will explore 12 Sprinklr alternatives that streamline social media efforts and fit various budgets and team sizes. We’ll provide insights into each tool, discussing their pros and cons, unique features, and pricing plans.
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Table of contents:
How to choose the best alternative for your business?
2- Hootsuite
3- Buffer
4- Agorapulse
6- Later
7- Sendible
8- Socialbee
9- Zoho Social
10- CoSchedule
11- SocialPilot
12- MeetEdgar
How to choose the best alternative for your business
Here are some key reasons to consider when choosing the best social media management tool alternatives for your business:
- Budget compatibility: Evaluate the pricing plans to ensure they align with your budget and offer good value for the features provided.
- Feature set: Consider the essential features like scheduling, analytics, team collaboration, and automation; choose a tool with the functionalities that match your business needs.
- User-friendliness: Look for an intuitive interface that makes it easy to navigate and use, even for beginners on your team.
- Integration options: Ensure the tool integrates seamlessly with other platforms you use, such as CRM systems, email marketing software, or other apps.
- Scalability: Choose a tool that can grow with your business needs, offering flexible plans or advanced features as your requirements expand.
- Customer support: Evaluate the quality and availability of customer support, which is essential for resolving issues quickly and keeping workflows smooth.
- Analytics and reporting: Assess the depth and detail of analytics provided; a tool with robust reporting features can help in data-driven decision-making.
- Collaboration capabilities: If you have a team, opt for a tool that supports collaboration features like content approvals, role assignments, and comments.
- Content customization: Some tools allow you to tailor posts for each platform, making it easier to maintain brand consistency and optimize engagement.
- AI and automation: Look for options that offer AI-powered features like content recommendations or automated publishing to save time.
1. ContentStudio
ContentStudio is a comprehensive social media management tool designed for teams looking to streamline their content marketing efforts across various platforms.
ContentStudio enables users to discover, plan, and publish content across multiple social media platforms seamlessly. Its AI-powered features help in content generation, scheduling, and performance analytics, making it ideal for businesses of all sizes.
Pros:
- User-friendly interface
- AI-driven content automation
- Extensive analytics and reporting
Cons:
- Some advanced features may require a learning curve
- Limited integrations compared to enterprise tools
Pricing plans:
- Standard: $29/month
- Advanced: $69/month
- Agency Unlimited: $139/month
ContentStudio vs. Sprinklr
- Cost: ContentStudio offers a more affordable pricing model, starting at $19/month, while Sprinklr is significantly higher, targeting larger enterprises.
- User experience: ContentStudio’s interface is designed for ease of use, appealing to smaller teams, whereas Sprinklr’s complex features cater more to large organizations.
- Content automation: ContentStudio excels in AI-driven content suggestions, while Sprinklr is more focused on engagement strategies and analytics.
- Integration flexibility: ContentStudio supports a wide range of integrations, making it versatile for various marketing needs compared to Sprinklr’s enterprise-focused approach.
G2 rating:
2. Hootsuite
Hootsuite is a widely recognized social media management tool that offers a broad range of features for managing multiple accounts and engaging with audiences.
Hootsuite allows businesses to manage their social media presence through a single dashboard. Users can schedule posts, monitor brand mentions, and analyze performance across various platforms.
Pros:
- Robust scheduling capabilities
- Extensive app integrations
- Comprehensive analytics
Cons:
- Can be overwhelming for beginners
- Higher pricing tiers for advanced features
Pricing plans:
- Professional: $99/month
- Team: $249/month
- Enterprise: custom
Hootsuite vs. Sprinklr
- Feature set: Hootsuite offers strong scheduling and monitoring capabilities, similar to Sprinklr, but lacks some of Sprinklr’s advanced analytics features.
- Pricing: Hootsuite’s pricing is competitive, but its higher tiers can get expensive, much like Sprinklr.
- User learning curve: Hootsuite can be complex for new users, while Sprinklr’s comprehensive features may require extensive training.
G2 ratings:
Related read: Hootsuite alternatives.
3. Buffer
Buffer is known for its straightforward approach to social media management, allowing users to schedule posts, analyze performance, and engage with their audience easily.
Buffer simplifies social media management by allowing users to schedule posts, monitor engagement, and analyze performance metrics. Its user-friendly design is particularly appealing to small businesses and individual users.
Pros:
- Simple and clean interface
- Effective scheduling features
- Great customer support
Cons:
- Limited advanced features
- No built-in content discovery tools
Pricing plans:
- Essentials: $5/month
- Team: $10/month
- Agency: $100/month
Buffer vs. Sprinklr
- Simplicity vs. complexity: Buffer’s straightforward approach contrasts with Sprinklr’s comprehensive, feature-rich platform designed for larger enterprises.
- Pricing: Buffer is more affordable, with plans starting at $15/month, compared to Sprinklr’s higher pricing tiers.
- Analytics: While Buffer provides essential analytics, Sprinklr offers deeper insights and reporting capabilities tailored for large organizations.
G2 rating:
Related read: Buffer alternatives.
4. Agorapulse
Agorapulse is a powerful social media management tool that focuses on scheduling, engagement, and analytics.
Agorapulse offers a comprehensive solution for social media management, allowing users to schedule content, engage with followers, and analyze their social media performance through detailed reports.
Pros:
- Easy-to-use scheduling tools
- In-depth reporting features
- Social inbox for engagement
Cons:
- Limited to social media platforms
- Can become pricey with add-ons
Pricing plans:
- Standard: $49/month
- Professional: $79/month
- Advanced: $119/month
Agorapulse vs. Sprinklr
- Engagement features: Agorapulse’s social inbox is great for managing interactions, whereas Sprinklr focuses on broader customer engagement strategies.
- Pricing: Agorapulse is more competitively priced, especially for small to medium-sized businesses compared to Sprinklr’s enterprise-level pricing.
- Analytics depth: Agorapulse offers detailed reporting, but Sprinklr’s analytics capabilities are more advanced and tailored for large enterprises.
G2 rating:
Related read: Agorapulse alternatives.
5. Sprout Social
Sprout Social combines social media management with comprehensive analytics, providing tools for engagement, publishing, and reporting.
Sprout Social offers robust tools for managing social media accounts, enabling users to publish content, engage with audiences, and measure the impact of their social media strategies.
Pros:
- Intuitive interface
- Strong analytics and reporting
- Excellent customer service
Cons:
- Higher price point
- Limited integration options
Pricing Plans:
- Standard: $199/month
- Professional: $299/month
- Advanced: $399/month
- Enterprise: Custom pricing
Sprout Social vs. Sprinklr
- Pricing: Sprout Social’s pricing starts at $249/month, making it more accessible than Sprinklr.
- Features: Both platforms provide strong analytics, but Sprinklr offers more enterprise-focused features.
- User interface: Sprout Social’s interface is user-friendly, appealing to a wide range of users, while Sprinklr is designed for large teams and may be more complex.
G2 rating:
Related read: Sprout Social alternatives.
6. Later
Later specializes in visual content scheduling, particularly for Instagram, making it a favorite among brands focused on imagery.
Later’s visual-first approach makes it easy for brands to schedule and manage visual content on Instagram and other platforms. Its drag-and-drop functionality simplifies the scheduling process for teams focused on aesthetic-driven posts
Pros:
- Visually-driven interface
- Strong Instagram integration
- Drag-and-drop scheduling
Cons:
- Limited analytics features
- Best suited for visual content
Pricing plans:
- Starter: $16.67/month
- Growth: $30/month
- Advanced: $53.33/month
- Agency: $133.33/month
- Enterprise: Custom pricing
Later vs. Sprinklr
- Visual focus: Later excels in visual content scheduling, while Sprinklr offers a broader set of features for various types of content.
- Analytics: Sprinklr’s analytics capabilities surpass Later’s, providing more in-depth insights across multiple platforms.
- Cost: Later is more affordable, particularly for small businesses focusing on Instagram, whereas Sprinklr targets larger enterprises.
G2 rating:
Related read: Later alternatives.
7. Sendible
Sendible offers an intuitive interface tailored for agencies managing multiple client accounts across different platforms.
Sendible is designed with agencies in mind, offering features that facilitate client management, reporting, and social media scheduling. Its integration capabilities allow users to connect with various platforms and tools easily.
Pros:
- Client-focused features
- Integration with various platforms
- Easy-to-use scheduling tools
Cons:
- Can be expensive for small teams
- Limited advanced analytics
Pricing plans:
- Creator: $29/month
- Traction: $89/month
- Scale: $199/month
- Advanced: $299/month
- Enterprise: $750/month
Sendible vs. Sprinklr
- Agency features: Sendible is tailored for agency use, while Sprinklr offers a more comprehensive enterprise solution.
- Cost: Sendible provides more competitive pricing for small to medium agencies compared to Sprinklr’s pricing model.
- Analytics: Sprinklr offers more advanced analytics tailored for large enterprises, while Sendible’s features may be more basic.
G2 rating:
8. SocialBee
SocialBee is a versatile social media management tool that emphasizes content categorization and recycling.
SocialBee enables users to organize content into categories, allowing for a more strategic approach to posting. Its recycling feature helps maintain engagement by re-sharing older content effectively.
Pros:
- Content categorization features
- User-friendly interface
- Flexible pricing
Cons:
- Limited integrations compared to others
- Less advanced analytics
Pricing plans:
- Bootstrap: $24/month
- Accelerate: $30/month
- Pro: $82/month
SocialBee vs. Sprinklr
- Content strategy: SocialBee’s categorization and recycling features are strong, but Sprinklr offers more comprehensive analytics for performance tracking.
- Integrations: Sprinklr provides more enterprise-level integrations, while SocialBee has a more limited selection.
- Pricing: SocialBee is significantly more affordable, starting at $19/month, making it suitable for small businesses, whereas Sprinklr’s pricing is geared toward larger organizations.
G2 rating:
9. Zoho Social
Zoho Social is part of the Zoho suite of products and offers robust social media management tools, particularly beneficial for businesses already using other Zoho applications.
Zoho Social helps businesses schedule posts, monitor social media performance, and engage with followers. Its integration with the broader Zoho suite enhances productivity for teams using multiple tools.
Pros:
- Affordable pricing
- Integrates well with other Zoho products
- Strong analytics and reporting features
Cons:
- Limited features compared to enterprise solutions
- User interface can be less intuitive
Pricing plans:
- Standard: $10/month
- Professional: $30/month
- Premium: $40/month
Zoho Social vs. Sprinklr
- Integration: Zoho Social offers seamless integration with other Zoho applications, while Sprinklr is designed for a more comprehensive enterprise approach.
- Cost: Zoho Social is significantly more affordable, appealing to small and medium-sized businesses compared to Sprinklr’s higher pricing.
- Feature set: Sprinklr’s features are more advanced, focusing on analytics and customer engagement strategies, while Zoho Social is suitable for basic management tasks.
G2 rating:
10. CoSchedule
CoSchedule is known for its marketing calendar, allowing teams to plan and execute content marketing strategies effectively.
CoSchedule provides a marketing calendar that helps teams organize and schedule their content across various platforms. Its integration with WordPress makes it particularly useful for bloggers and content marketers.
Pros:
- Marketing calendar for comprehensive planning
- Integrates with WordPress
- Robust analytics features
Cons:
- Higher price point for advanced features
- Can be complex for new users
Pricing plans:
- Free calendar: $0
- Social calendar: $19/month
- Agency calendar: $49/month
- Content calendar & marketing suite: Custom pricing
CoSchedule vs. Sprinklr
- Planning tools: CoSchedule excels in content planning and organization, while Sprinklr offers broader features for social media engagement.
- Pricing: CoSchedule’s pricing starts at $29/month, which is more budget-friendly than Sprinklr’s offerings.
- User experience: CoSchedule can be complex, whereas Sprinklr may offer a steeper learning curve due to its extensive features.
G2 rating:
11. SocialPilot
SocialPilot is a social media management tool designed for agencies and marketers to streamline their social media efforts.
What it does:
SocialPilot enables users to schedule, publish, and analyze their social media content effectively. It also offers features for team collaboration, making it suitable for agencies.
Pros:
- Affordable pricing
- Good customer support
- Robust scheduling and reporting features
Cons:
- Limited advanced features
- User interface could be improved
Pricing plans:
- Agency+: $170/month
- Agency: $85/month
- Small team: $42/month
- Professional: $25/month
SocialPilot vs. Sprinklr
- Pricing: SocialPilot’s plans are significantly more affordable, making it a better option for small to medium agencies compared to Sprinklr.
- Features: While SocialPilot offers essential scheduling and reporting, Sprinklr provides a more comprehensive set of tools designed for larger organizations.
- User interface: Both tools have user-friendly interfaces, but Sprinklr may be more complex due to its extensive features.
G2 rating:
12. MeetEdgar
MeetEdgar specializes in automating content sharing on social media, focusing on repurposing and recycling evergreen content.
MeetEdgar helps users schedule and automate the posting of their evergreen content, ensuring that valuable posts are shared regularly without manual effort. This makes it an excellent choice for businesses looking to maintain a consistent online presence.
Pros:
- Automates content recycling
- Simple and intuitive interface
- Focuses on evergreen content
Cons:
- Limited analytics features
- Primarily focused on content scheduling
Pricing plans:
- Eddie plan: $24.91/month
- Edgar plan: $41.58/month
MeetEdgar vs. Sprinklr
- Focus: MeetEdgar focuses on content recycling, while Sprinklr offers a broader suite of features for engagement and analytics.
- Cost: MeetEdgar is more affordable, starting at $49/month, compared to Sprinklr’s higher pricing tiers.
- Analytics: Sprinklr provides more in-depth analytics and reporting, making it better suited for larger organizations with complex social media needs.
G2 rating:
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Conclusion
When evaluating alternatives to Sprinklr, businesses must consider their specific needs and budget. Tools like ContentStudio, Hootsuite, Buffer, and others offer a variety of features that cater to different aspects of social media management.
Whether you need advanced analytics, content scheduling, or basic management tools, this list provides a comprehensive overview of your options.
By understanding each tool’s strengths and weaknesses, you can make an informed decision that aligns with your marketing strategy.
FAQs
1. What is Sprinklr?
Sprinklr is a unified customer experience management platform that offers social media management, analytics, engagement, and customer care tools. It’s commonly used by large enterprises looking to streamline and optimize their social media strategy across multiple platforms.
2. Why should I consider an alternative to Sprinklr?
While Sprinklr is a powerful tool, it can be costly and complex for smaller teams or businesses with limited budgets. Many alternatives offer similar features with simpler interfaces and more budget-friendly pricing plans, making them more accessible to small and mid-sized businesses.
4. Which alternative is best for content discovery and curation?
ContentStudio is an excellent choice for content discovery and curation. It offers a content discovery feature that helps find and share relevant industry content.
What alternative would work best for large teams needing advanced collaboration features?
Sprout Social and Hootsuite are known for their team collaboration tools. Both allow for task assignment, approval workflows, and shared calendars, making them ideal for larger teams.
6. Are there any free alternatives to Sprinklr?
Some tools offer free plans with limited features, such as Buffer and Hootsuite. These free versions are typically ideal for individuals or very small teams managing a few social accounts.