Category: Content Marketing
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20 steps to develop an effective content marketing plan
Let’s say you have a ton of content on hand: how-to articles and videos, blogs, and product images. How are you going to present everything to potential clients and customers? Do you have any particular objectives for your content? Maybe you’d like to generate more leads. Consider increasing your social media presence and brand recognition.…
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How to create a LinkedIn Business Page in 2025
Everyone wants to make the most of the social media attention. However, most fail either because they don’t opt for the right channel or lack consistency. For instance, you may have had a LinkedIn account for years, but you have yet to create a LinkedIn business page. This piece of content isn’t about emphasizing the…
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How WordPress powers content marketing: A simple guide
Content marketing helps businesses connect with people online by sharing useful information. This includes blog posts, social media updates, emails, and product pages. Many businesses rely on WordPress for content marketing because it provides easy-to-use tools and customizable themes, simplifying content management and enhancing SEO effectiveness. The goal isn’t just to attract visitors but to…
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20+ creative marketing campaign ideas for your brand
Marketers strive to keep up with the new trends and stay relevant. The infusion of new marketing campaign ideas keeps everyone on their toes. While some players have FOMO, others want to explore new marketing avenues. However, both types of marketers have the same purpose: to reach more people. This is where creative marketing comes…
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The ultimate guide to business intelligence tools in 2025
The advancement of technology has inspired a significant shift in how companies utilize data. Now, organizations capitalize on business intelligence tools to make data-backed decisions, eliminating a vast portion of the guesswork in growth initiatives. SAAS companies, large-scale brands, and top-tier organizations heavily rely on data analysis provided by business intelligence (BI) tools for predictive…
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6 ways to build backlinks through content marketing
Content marketing is a highly cost-efficient strategy for attracting, educating, and converting customers. Marketing professionals widely use it, along with paid ads and SEO. However, its role in building a strong backlink profile is vastly underestimated. This is where link building with content marketing intersects, promising immense synergistic potential in increasing authority, brand visibility, and…
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What is viral marketing: Strategies, examples & trends
In 2025, videos on social media generated 1200% more shares than text and image content combined. Viral content spreads rapidly, with engaging posts reaching millions within hours of publication. Businesses value virality because one viral campaign can boost brand awareness exponentially, reaching global audiences without substantial costs. This guide is designed for marketers, entrepreneurs, and…
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20+ best content creation tools for creators in 2025
Ever feel like there’s never enough time to create high-quality content consistently? For creators juggling multiple platforms, producing engaging content often means late nights and a never-ending to-do list. The challenge isn’t just coming up with ideas—it’s streamlining the process of turning those ideas into polished, ready-to-publish content. What if you could cut your content…
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LinkedIn impressions: Everything you need to know
LinkedIn has become more than just a platform for job hunting. It’s a powerful tool for building professional connections, showcasing your expertise, and growing your personal or business brand. However, just having a profile on LinkedIn isn’t enough. With 67% of B2B marketers reporting that LinkedIn generates more leads than any other social platform and users…