Category: Content Marketing
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Simple steps to successful content development in 2025
Have you ever wondered why some content resonates while others fade into obscurity? Content development has become a crucial aspect of digital marketing, shaping how businesses connect with their audience. With 91% of B2B marketers incorporating content marketing into their overall strategy and 81% viewing it as a core business strategy, the importance of content…
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200+ trending LinkedIn hashtags to expand your network and engagement
LinkedIn hashtags have undergone a dramatic transformation in 2025. What once served as a primary discovery tool has evolved into a more nuanced component of LinkedIn’s content strategy. With over 1 billion professionals actively using the platform, understanding how to leverage hashtags effectively can still make the difference between your content reaching dozens or thousands…
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Top strategies for using social media in recruiting
Eighty-seven percent of professionals agree that finding the right person for a job isn’t what it used to be. This shift has made recruitment more challenging and competitive. Traditional recruiting methods are no longer sufficient in terms of attracting top talent. Social media recruiting has emerged as a vital strategy for companies seeking to attract…
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How to create a content strategy that works? 7 easy steps + Template
Want to create a content strategy that doesn’t just exist in a pretty deck but actually does something? Good. You’re in the right place. Because let’s be honest here, content strategy isn’t a mere checkbox on your marketing to-do list; rather, it is what separates brands that grow from brands that ghost. Too often, strategies…
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Share of voice: Definition, calculation & growth strategy
Never heard of “share of voice” before? Well, it’s an essential social media concept that determines a brand’s overall position on the social media canvas as compared to competitors. Social media marketing has undergone rapid changes over the past few years. The challenge of being relevant on countless social media channels pushes users to put…
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Best times to post on LinkedIn: Day, industry & location
LinkedIn has become the world’s largest professional network, with more than 1 billion members in 200 countries and territories worldwide. Whether you want to promote your business or build a personal brand, knowing the best time to post on LinkedIn can help you beat LinkedIn’s algorithm and maximize your reach. It is important to explore…
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18 client retention strategies for agency growth
Have you ever wondered how much client retention could impact your agency’s growth? Keeping your clients satisfied and loyal in a competitive landscape is more crucial than ever. Effective client retention not only reduces churn but also boosts profitability. In fact, agencies with solid client retention strategies see their repeat clients contribute significantly to revenue…
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Content pillars for social media: How to create and use them
Social media content creation can easily become scattered without a clear focus. Content pillars offer a solution by defining the core themes your brand or profile consistently covers. By narrowing your topics to a few key pillars, you ensure every post is on-brand, purposeful, and relevant to your target audience. A well-defined set of pillars…
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Top 50 AI prompts to make your LinkedIn posts stand out
Have you ever stared at a blinking cursor and wondered what to post on LinkedIn? You’re not alone. Crafting captions that captivate and engage can feel like an uphill battle, especially when inspiration runs dry. Here’s the good news: AI is here to lend a hand. The right prompts can help you generate post ideas,…