Category: Content Marketing
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How to create a content strategy that works? 7 easy steps + Template
Want to create a content strategy that doesn’t just exist in a pretty deck but actually does something? Good. You’re in the right place. Because let’s be honest here, content strategy isn’t a mere checkbox on your marketing to-do list; rather, it is what separates brands that grow from brands that ghost. Too often, strategies…
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Share of voice: Definition, calculation & growth strategy
Never heard of “share of voice” before? Well, it’s an essential social media concept that determines a brand’s overall position on the social media canvas as compared to competitors. Social media marketing has undergone rapid changes over the past few years. The challenge of being relevant on countless social media channels pushes users to put…
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Best times to post on LinkedIn: Day, industry & location
LinkedIn has become the world’s largest professional network, with more than 1 billion members in 200 countries and territories worldwide. Whether you want to promote your business or build a personal brand, knowing the best time to post on LinkedIn can help you beat LinkedIn’s algorithm and maximize your reach. It is important to explore…
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18 client retention strategies for agency growth
Have you ever wondered how much client retention could impact your agency’s growth? Keeping your clients satisfied and loyal in a competitive landscape is more crucial than ever. Effective client retention not only reduces churn but also boosts profitability. In fact, agencies with solid client retention strategies see their repeat clients contribute significantly to revenue…
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Content pillars for social media: How to create and use them
Social media content creation can easily become scattered without a clear focus. Content pillars offer a solution by defining the core themes your brand or profile consistently covers. By narrowing your topics to a few key pillars, you ensure every post is on-brand, purposeful, and relevant to your target audience. A well-defined set of pillars…
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Top 50 AI prompts to make your LinkedIn posts stand out
Have you ever stared at a blinking cursor and wondered what to post on LinkedIn? You’re not alone. Crafting captions that captivate and engage can feel like an uphill battle, especially when inspiration runs dry. Here’s the good news: AI is here to lend a hand. The right prompts can help you generate post ideas,…
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Niche marketing: Strategies, benefits, and future trends
Marketing is rapidly evolving, thanks to new technologies and innovative ideas. Niche marketing might be new to startups, budding entrepreneurs, and micro-influencers, but top brands already know how to capitalize on every marketing strategy. Successful digital marketers build strategies that involve multiple promotional concepts to touch the target audience on every level. They don’t just…
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Content scaling made easy: Strategies and case studies
Content creation has never been this easy, thanks to AI-powered tools that help creators, brands, and agencies in content scaling, managing, and analyzing effectively. Most people think putting out a ton of content across different avenues is the key to getting traction, but it doesn’t work this way. Many create content in bulk at the…
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LinkedIn premium: Plans, features, cost & is it worth it?
LinkedIn Premium is a paid subscription that upgrades the free LinkedIn plan to the premium plan. It unlocks several platform features that the free plan doesn’t offer. It improves overall messaging, connectivity, and accessibility. LinkedIn has over 1 billion users in more than 200 countries and territories. According to the platform’s statistics, premium subscriber growth…