Halloween is a much-awaited time of the year. It’s not just about who gets the scariest Halloween costume, but it sure is the best time to hoard loads of candies and chocolates.
Surprisingly, it’s not just the kids who’re crazy about going door to door and saying “trick or treat” to get candies across the neighborhood. Businesses, digital marketers, and social media agencies also get excited about publishing Halloween social media posts around this time.
The reason is twofold: everyone wants to enjoy the Halloween vibes and this occasion brings business opportunities for brands.
Before uncovering the spookiest yet creative Halloween social media post ideas, let’s understand why such social media posts are important for brands and individuals.
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Why creative Halloween posts matter?
Halloween social media posts are crucial to getting people’s attention during this time of the year, especially when the Halloween preparations are in full swing.
Creativity is a major factor in Halloween decoration and costumes – the Halloween social media posts are no different. Brands, influencers, and marketers roll their sleeves to create the most creative Halloween posts for better social media engagement and high conversion.
While Halloween is getting bigger and bigger every year, businesses make sales strategies, prepare advertising campaigns, and plan discount offers for such occasions.
Halloween spending in the U.S. was expected to cross $12 billion in 2023 after a record-breaking $10.6 billion spending in 2022, and this number is only going to go up in 2024. Costumes, candies, and decoration items are the main areas where consumers spend the most money. Similarly, food and drinks businesses also notice a spike in their sales too.
Read up: How to boost sales during the holiday season using social media?
Let’s discuss some of the most creative Halloween social media post ideas for brands and influencers to try out:
30+ Creative ideas for Halloween social media posts in 2024
Here are the 30+ Halloween social media post ideas for businesses to get inspiration from and design effective social media posts for publishing:
1. Launch a virtual Halloween costume contest
To get in the Halloween spirit, hosting a virtual Halloween costume contest can be a good idea for having fun at work as well as to engage the social media audience during the holiday season.
Bringing the existing customers and social media followers on board in the costume contest could earn brands more screentime and attention while having fun.
For example, Costume-works.com organized an online Halloween costume contest in 2023, and it turned out to be a very successful event. The best part about that virtual costume contest was that there were several categories, such as cutest baby costume, best children costume, best couple costume, coolest adult costume, best pet costume, and others.
2. Host a spooky storytelling livestream
One of the Halloween social media post ideas can be hosting a Halloween-themed storytelling livestream where team members can join in to share their spooky stories with the target audience.
Moreover, one can invite the followers over to the livestream to share their spooky experiences. It’ll make Halloween social media posts more interactive and engaging.
Here’s an example of such a spooky livestream hosted by a YouTube channel named halloweenhorrornightsnerd in 2021. So, this example validates the idea of Halloween social media content through live streams.
3. Give DIY Halloween decoration tips
Providing a bunch of DIY Halloween decoration tips can be a fantastic social media content idea for this occasion. Whether it’s a carousel post on Instagram or a vertical video for TikTok and Shorts, use the right headline, description, and hashtags where applicable to reach a wider audience.
While most brands and individuals focus on sharing scary costumes and decoration pictures, it’ll be a good idea to share tips on Halloween decorations around Halloween.
For instance, Lauren Nicholsen is a lifestyle YouTuber who shares home decor, cooking, and lifestyle tips on her YouTube channel. She shares a bunch of DIY Halloween decoration tips in her video.
4. Post interactive Halloween-themed polls
Polls can be a fun, interactive social media post idea for brands and influencers regardless of the event. Social media polls often entice even lazy followers to respond to the questions and submit their votes.
Try publishing interactive Halloween-themed polls on your favorite social media platforms, such as X, Facebook, YouTube, or Instagram.
Here’s an example: Shauna’s Sweets is an Australian gift shop Facebook page that published a Halloween-themed poll lately on Facebook. It simply validates our Halloween-themed social media post idea.
5. Create a series of Halloween safety tips
Write a series of social media posts around safety tips during Halloween. Several activities are going on simultaneously during that spooky night. Kids put on their scariest costumes and roam around the neighborhood for trick-or-treating.
A brand can choose the topic of Halloween safety tips and create a series of social media posts on how to be safe out there on Halloween night.
Eureka police department published social media posts about Halloween safety tips before Halloween 2023. Not only did they put social media to good use, but also ensured to spread the word about everyone’s safety while having fun.
6. Review Halloween-related products or services
Halloween social media posts shouldn’t be just about spooky costumes or scary decorations. Social media users can review Halloween-related products or services, especially during this time of the year.
Users love to explore new products, services, and solutions related to the current event, so don’t shy away from showcasing the Halloween-themed products or services you just bought.
The Best Products is a review YouTube channel that reviews different kinds of products. This channel has a bunch of review videos on Halloween-related items.
7. Share user-generated Halloween content
User-generated content refers to any comment, thread, meme, video, or picture created by someone else and available to the public.
Creating a round of social media posts around Halloween content could be a fantastic idea.
For instance, a YouTube creator named Aesthetic Queens created a Halloween compilation video based on the Halloween TikTok videos. It’s a perfect example of sharing user-generated Halloween content.
8. Organize a Halloween recipe-sharing session
Halloween is incomplete without tasty, delicious dinners with family and friends. There is no better time to organize a recipe-sharing session with your like-minded creator friends, than Halloween.
So, this could turn out to be an excellent social media content idea for Halloween. Although, it may require a lot of planning and preparation before hosting such a session.
Gorden Ramsey knows how beneficial it is to share such recipes during the Halloween season. There are a ton of cooking and baking influencers on social media who share Halloween recipes around Halloween.
9. Run a Halloween hashtag campaign
Hashtags campaigns are common these days. Brands still use hashtags to host Twitter chats. Simply put, hashtags are very much alive even in 2024, and likely to stay here for years to come.
Why don’t you plan some Halloween hashtags and create social media posts around that? It doesn’t necessarily mean creating hashtags from scratch. Instead, do the hashtags research and note down the popular Halloween hashtags for the Halloween content.
For example, Chez Tiffanie is a YouTuber who creates videos about Halloween, lifestyle, and food. She uses Halloween hashtags quite well in her videos.
10. Post before-and-after transformation reels
Instagram reels are so addictive—we are all guilty of scrolling through them for at least a few minutes every day. It’ll be fun to create reels around Halloween preparations and showcase before-and-after transformation pics or videos.
For instance, here’s the Instagram reel from an Instagrammer named nidhack_. She used this very Instagram reel technique where she shared the before-and-after transformation of her Halloween makeup look.
11. Ask for spooky local legends and myths.
Creative Halloween social media posts aren’t just about scary makeovers, decorations, and costumes – don’t hesitate to start discussions around popular myths and local legends. A tiny social media post can turn into a viral piece of content during the Halloween season.
An Ohio-based Facebook called Ohio: Local Myths & Legends Documentary used to ask for local legends and myths to create documentaries. Not only does it allow creators to put out social media content around Halloween, but it can also trigger discussion on their social media channels.
12. Offer exclusive Halloween discounts and deals
Who doesn’t love discounts and special deals on their favorite products? A lot of e-commerce stores and local businesses avail this opportunity to offer exclusive discounts and deals during the holiday seasons, such as Halloween, Black Friday, or Christmas.
The best part is that these businesses and e-commerce stores get to announce such offers on social media platforms, so they use this as an opportunity to post content, attract eyeballs, and earn money.
Here’s an example: An Instagrammer named Kelly Jean shares a Halloween discount on Halloween decor, costumes, cutlery, and other household items at the T.J. Maxx store.
13. Showcase your Halloween shopping
One of the coolest Halloween social media post ideas is to share what you bought for Halloween – it could be anything from spooky home decorations, and costumes to pajamas, cookies, and pillows.
Showcasing your Halloween shopping can be a fun way to start engaging the social media followers and putting out something on social channels.
Here’s an example: thatautumn.girl on Instagram does this beautifully; she shares what she bought for Halloween.
14. Post a countdown to Halloween
Posting a countdown to Halloween is an excellent way to remind the audience about Halloween. Plus, it allows creators to put out a daily or weekly post that doesn’t irritate the followers.
A lot of Halloween-related Facebook pages, Instagram accounts, and e-commerce stores post such Halloween countdown posts on social media platforms. Take a look at this Instagram account:
The account named thehalloweenpage published a countdown to Halloween in July. So, it can be a creative Halloween social media post idea to publish someone around Halloween time.
15. Host a scary movie-watch party.
Hosting a scary movie night during the Halloween week can be yet another fun activity to do with friends, family, or colleagues. Share the scary movie and watch party pictures or videos on social media afterward. It’ll be exciting for followers to find out what you have been up to.
A lot of people host scary movie nights during the Halloween season, for instance, Zoe Sugg hosted a Halloween movie night in 2022 and invited her friend Mark Ferris to her house for it.
There are a ton of videos on YouTube where creators host scary movie nights during this time of the year and make content around that.
16. Share Halloween-themed products from local stores
Halloween is incomplete without buying Halloween-themed products to decorate your room, living area, and porch. Once you have purchased such spooky products around Halloween time, take some great pictures and share them across your social media platforms.
Jamie Lynn is an Instagrammer; she knows how to capitalize on Halloween. She shares Halloween-themed products from a local store in town on her Instagram, which sparks interesting conversations.
17. Create Halloween makeup tutorials
YouTube is full of creative makeup tutorials. If you’re into makeup, you can create Halloween makeup tutorials for YouTube, TikTok, and Instagram Reels. All you need is to ask a friend to volunteer for this and you’re all set.
For instance, there are hundreds of thousands of Halloween makeup tutorials available on social media to learn from. You can do it too if you’re into this kind of stuff. Not only will you be able to create social media content around Halloween, but you’ll also get into the Halloween vibes.
18. Present Halloween pet costume ideas
Pets are a huge part of our lives regardless of the type. Some like dogs, and cats, while others are into fish, chickens, goats, other other animals.
Coming up with Halloween pet costume ideas could turn things around for you if you’re struggling to create some Halloween-related social media content. However, it’ll be more suitable if you’re a fashion, lifestyle, pets, or e-commerce brand that sells clothing or pet products.
Example: Rosanna Pansino is a YouTube creator. She creates content across different topics. One of her popular videos is about Halloween costume ideas for dogs. Undoubtedly, the content opportunities are countless.
19. Organize a virtual pumpkin carving contest
There are a ton of physical and virtual activities to do during the Halloween week. You can organize an online pumpkin carving contest on Instagram or YouTube. Ask your audience to submit your entries through a specific hashtag or email. Arrange the prizes for the top three positions.
Several YouTube channels host pumpkin carving contests around Halloween. One such example is from a YouTube channel called itsbobbymares. They organized a pumpkin carving contest back in 2021 that went viral on YouTube.
20. Create Halloween-related product bundles
Halloween-related product bundles are a great way to get into the Halloween spirit. Plus, customers enjoy stumbling upon such offers around the Halloween season. Therefore, creating such bundles and designing Halloween social media posts around them can be a fun way to engage and convert the audience.
Example: Brownies Unlimited is a popular brownies brand in the Philippines with over 50 branches nationwide. This leading brownie brand created a Halloween offer and shared it via their Instagram.
21. Post spooky office decoration videos
One of the easiest ways to create social media content around Halloween is to put up spooky decorations at your workplace and make a bunch of Halloween decoration videos to post on social.
Here’s an example: Parts Town is a well-known restaurant equipment, appliance, and food service supplies provider in Illinois, USA. They shared a spooky office decoration video during the Halloween season last year.
22. Post Halloween fun facts
Finding a bunch of fun facts about Halloween or events associated with the spirit of Halloween can surely be a creative social media post idea for this time of the year. Brands and creators can dig deep and collect some Halloween fun facts to share on social media.
Example: MeTV knows this strategy and that’s why they published a blog post about Halloween fun facts and shared it on Facebook to get the attention of their Facebook followers.
23. Brainstorm and share ideas for celebrating Halloween
Brainstorming fun ideas to celebrate and enjoy Halloween isn’t everyone’s cup of tea, which is why it could be a viral social media post idea, especially during the Halloween season.
Come up with great Halloween celebration ideas and create social media content around that, for instance, Chez Tiffanie shared several Halloween decoration ideas in one of her videos on YouTube.
You can share Halloween celebration ideas on Twitter, Instagram, TikTok, and Pinterest.
24. Reveal behind-the-scenes Halloween preparations.
Behind-the-scenes of a party or event are always fun to watch. Most people on social media want a sneak peek into the staging area or backstage. Revealing Halloween preparation BTS could be exciting content for social media followers.
Example: Halloween Horror Nights YouTube channel revealed their behind-the-scenes promo shoot and watch party. Anyone can take this idea and create spooky social media content during the Halloween season.
25. Post reviews of classic Halloween movies
Let’s admit that the Halloween season is the perfect time to watch all the scary movies on your favorite streaming platform. It’s also a great opportunity for individuals and brands to create video reviews of Halloween-based movies or other horror movies to share on social media platforms.
Here’s an example: The Cobwebs Channel shared a top-ten Halloween movies list on their YouTube channel. One can share a compilation of Halloween movies or review those movies one by one during the spooky Halloween season.
26. Make Halloween-themed playlists to share
Sharing Halloween-related music playlists can be a great way to engage social media and get their eyeballs around. Go to your favorite music streaming service and create a Halloween-themed playlist to add a link to the playlist to your social media post.
Example: Dark Night Tunes is a YouTube channel that shares a spooky, Halloween-themed playlist to spice things up during the Halloween season. You can share the playlist either through an image post or a video post.
27. Unveil your company’s Halloween merchandise
Halloween gets better when loyal fans or customers buy spooky merchandise from their favorite creators, brands, or stores. Companies and individuals can share their Halloween merchandise on social media and entice the audience to buy the official merchandise.
For instance, Magic Journeys visited Disneyland and couldn’t resist it, so they stopped by the Disneyland merchandise section to check it out.
When you’re posting content around your company’s Halloween merchandise, don’t sound too salesly and pushy. All you have to do is to share different merchandise posts two to three times during the Halloween week.
28. Host a Halloween-special podcast
Halloween podcasts are a fantastic way to celebrate Halloween, create content around it, and enjoy the overall vibe. It only gets better if you already have a podcast on YouTube. Plus, brands, creators, and influencers can host a one-off Halloween podcast if they aren’t doing podcasting just yet.
For instance, Toni and Ryan host a fun and chatty podcast. They also do a Halloween special episode on their podcast channel.
29. Arrange a spooky Q&A session
One of the ways to create Halloween content is to do a spooky Q&N session on your Instagram or Facebook page. It could be more of an interactive content where you can take questions from the audience and answer them live or in a separate video.
A lot of companies and creators host Halloween-themed, spooky QnA sessions on their social channels, here’s an example:
30. Use Snapchat filters for Halloween
Snapchat brings seasonal filters to the platform that are fun to use. Try out the Halloween-themed filters when creating and sending snaps to your followers.
Here’s an example:
It’s super important to pay attention to every social media platform you’re using to get more traction during Halloween. Plus, you can always come across new social media content ideas when exploring platforms like Snapchat and TikTok.
31. Make videos on creating Halloween crafts
Creating crafts requires a special set of skills and if you have that creativity and talent in you, then put it to use during the Halloween season. People love crafty, DIY videos during this time of the year.
There are hundreds of thousands of social media users and creators who share Halloween crafts through different social media platforms.
Here’s an example: take a look at the above-mentioned screenshot taken from the Shorts section of the YouTube platform. There are a ton of such videos available on TikTok, Reels, and Shorts.
32. Discuss haunted places in your city
Who doesn’t like to talk about haunted places over the internet? Create text-based posts or YouTube videos around the rumored haunted places in your city or town. A lot of people want to get into the spirit of Halloween and enjoy such content during the Halloween season.
Example: Chicago Magazine posted a video about the haunted places in Chicago explained by a ghost expert in 2017. The video got a lot of attention back in the day. You can create similar videos or posts around the haunted places during this time of the year.
Best practices for Halloween social media posts
Everyone seems busy during the Halloween season. There are a lot of things to be done, for instance, Halloween decorations, food supplies, pumpkin carving, costumes, and much more.
It looks impossible to sit down on the couch for a while to publish on social media channels. Therefore, brands and individuals need to come up with a solution.
Following best practices for Halloween social media posts can be a lifesaver:
1. Plan social media Halloween content ahead of time
Creating Halloween-themed posts requires planning. Brainstorm spooky ideas well in advance to ensure you’re prepared with creative, engaging content well before the Halloween week. That’s why we just shared 30+ creative Halloween social media post ideas with you.
Choosing the right set of tools is going to make the job easier than ever. For instance, Canva can assist users in designing social media posts, whereas ContentStudio can help them streamline their social media publishing process to ensure that they are ahead of the curve.
2. Schedule spooky social media posts using a social media scheduler
Halloween social media posts are all about timing. Scheduling all of your social media Halloween interactive posts means you don’t have to worry about publishing spooky social media content during Halloween time.
Use ContentStudio’s scheduling tool to automate your Halloween-themed social media content, so you don’t have to grab your phone in the middle of the celebration to publish on social media. A reliable social media scheduling tool (like ContentStudio) would ensure that your spooky messages go live exactly when you want them to, across multiple platforms.
3. Manage your scary social media posts for Halloween using a content calendar
A content calendar is a powerful feature of any social media management tool. It gives you inside-out information about the published and scheduled social media content.
One of the best practices for Halloween social media posts is to stay organized during the Halloween season by managing all your social media posts using ContentStudio’s content calendar. It’s an excellent tool to overview your social media posting strategy, ensuring a well-rounded mix of social posts throughout the Halloween week.
4. Use ContentStudio’s AI assistant to write ghostly headlines, captions, and hashtags
If you’re having a hard time finding the spookiest words to express your feelings or sharing some ideas during Halloween time, then AI tools can come to the rescue.
One such AI tool is ContentStudio’s AI assistant, which can help you create captivating headlines, catchy captions, and relevant hashtags that add a chilling touch to your social media posts while putting out interesting content.
5. Choose the best time to post Halloween-themed content across all platforms
Timing is everything in social media marketing, especially if it’s an event or holiday. Go through your popular social media content across all platforms to find out the best time to post on each platform.
ContentStudio does have this capability to help users figure out the best time to post content on social platforms. This AI-powered social media management tool can help you determine the best times to post based on different engagement factors and audience activity.
Make sure that your Halloween social media posts reach the maximum number of followers when they are most active.
6. Track your spine-chilling social media posts’ performance through analytics
One of the best practices for Halloween social media content is to monitor their performance, which gives insights into users’ behavior, topic popularity, and audience engagement.
ContentStudio has an effective analytics section that allows users to monitor the performance of their social media posts, providing insights into what’s working and what isn’t. It ensures that users can track engagement, clicks, and impressions to refine their social media strategy going forward.
So, these are some of the best practices to remember when creating and publishing social media posts for Halloween.
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Related read: 24 Social media posts to inspire you this holiday season
Conclusion
Halloween social media posts for businesses, social media influencers, and agencies are crucial to getting into the spirit of Halloween. The audience pays more attention to such content during the occasion.
The purpose behind coming up with some outstanding, creative Halloween social media post ideas is to help you spice things up on your social media platforms.
Hand-pick some of your favorite social media Halloween post ideas and create a week-long batch of Halloween-themed social media posts.
ContentStudio is one of the best social media scheduling tools for brands, agencies, influencers, and bloggers to post, schedule, manage, and analyze social media content across all major social platforms – try out the 14-day free trial!
FAQs
How to write a Halloween post?
For a Halloween post whether it’s for social media or blog, make sure to add the spookiness through words, images, and overall theme. Brands use the Halloween season to offer discounts, sell Halloween-themed products, and decorate homes and workplaces with scary decorations. So, consider infusing these ideas when writing Halloween posts for your business or personal brand.
What is the best Halloween slogan?
There are so many amazing Halloween slogans out there, but some of the best ones are witching you a happy Halloween, trick or treat yo’self, ghostly greetings, boo to you, keep calm and scare on, etc.
How do you make social media posts fun?
To make social media posts more fun, try utilizing the creative topics, ideas, and subjects relevant to the spirit of Halloween.
How can I make Halloween more fun?
There is nothing more fun during Halloween than enjoying all things spooky. You can select horror movies to watch, put up Halloween-themed decorations, put on Halloween costumes, and help kids with trick or treating.
What are the best Halloween hashtags to use in 2024?
Several Halloween hashtags are popular in 2024, but some of the best ones are #Halloweencostume, #Trickortreat, #Halloweenspirit, #Happyhalloween, and #InstaHalloween.