Category: Digital Marketing
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Franchise marketing guide: strategies, challenges & benefits
Business expansion is a crucial growth parameter that tells how well organizations and brands are growing. Franchising is a business model that involves licensing interested parties and allowing them to operate under the same name and branding. Related Read: 10 social media branding tips for brands in 2025 Usually, franchisees sell the original product or…
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A complete guide to Facebook SEO in 2025
In today’s digital age, having a strong online presence is everything. And when it comes to social media, Facebook is the big daddy of them all. But, what good is having a Facebook page if nobody can find it? Well, that’s where Facebook SEO comes into play, and it’s a game-changer! Today, we’re gonna let…
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Best competitive intelligence tools & trends for 2025
In today’s hyper-competitive market, staying one step ahead isn’t just advantageous—it’s essential. That’s why 90% of Fortune 500 companies now utilize competitive intelligence (CI) to inform their strategic decisions. These powerful tools have transformed from basic information gathering into sophisticated systems that reveal the complete competitive picture. Modern CI platforms don’t just collect data—they connect…
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The effectiveness of AI in email marketing
Artificial intelligence (AI) has already taken the world by storm. It’s no surprise that industries such as information technology, medical science, automobiles, and marketing have adopted artificial intelligence more quickly than others. SAAS and digital marketing tools are inducting AI-powered features into their software to stay relevant in the market. Clearly, AI is being adopted…
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Facebook monitoring: Best practices for real-time engagement
Influencers, brands, and agencies closely monitor their social media analytics to capitalize on every engagement opportunity they can get their hands on. Facebook monitoring allows users to track and respond to interactions and engagements from the audience. Undoubtedly, Facebook is the most popular social media network, with over 3 billion monthly active users. It values…
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What is Meta Verified: Benefits, eligibility, & key steps
Have you ever noticed some influencers and brands have a blue tick next to their Instagram or Facebook names? It’s the verification badge that users can acquire using the Meta Verified subscription service. You might have a million questions about Meta Verified right now—is it free to sign up? Can anyone get verified on Facebook?…
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What is a digital creator & how to become one?
“Digital creator” is a whole new breed of creative professionals that have emerged in the last few years to the massive quantity of digital content across social media platforms. In fact, the global creator economy is now estimated to be worth $250 billion in 2025 and reach $480 by the end of 2027. So, whether…
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25 best digital marketing platforms to try in 2025
Fun fact: The global digital marketing industry is expected to reach $786.2 billion by 2026. It shows the importance of choosing the best digital marketing platforms to have a robust strategy. The constant growth and evolution of the digital marketing industry have made it difficult for many people to keep up with emerging tools, apps,…
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Top 11 TikTok analytics tools for marketers in 2025
Looking for reliable TikTok analytics tools to expand your reach on the platform? We’ve got you covered! Understanding TikTok’s explosive growth – now at around 1.5 billion monthly active users worldwide and projected to reach roughly 2.1 billion by 2025. It is crucial for brands targeting Gen Z and Millennials. This rapid growth has turned…