Category: Digital Marketing
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The effectiveness of AI in email marketing
Artificial intelligence (AI) has already taken the world by storm. It’s no surprise that industries such as information technology, medical science, automobiles, and marketing have adopted artificial intelligence more quickly than others. SAAS and digital marketing tools are inducting AI-powered features into their software to stay relevant in the market. Clearly, AI is being adopted…
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Facebook monitoring: Best practices for real-time engagement
Influencers, brands, and agencies closely monitor their social media analytics to capitalize on every engagement opportunity they can get their hands on. Facebook monitoring allows users to track and respond to interactions and engagements from the audience. Undoubtedly, Facebook is the most popular social media network, with over 3 billion monthly active users. It values…
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What is Meta Verified: Benefits, eligibility, & key steps
Have you ever noticed some influencers and brands have a blue tick next to their Instagram or Facebook names? It’s the verification badge that users can acquire using the Meta Verified subscription service. You might have a million questions about Meta Verified right now—is it free to sign up? Can anyone get verified on Facebook?…
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What is a digital creator & how to become one?
“Digital creator” is a whole new breed of creative professionals that have emerged in the last few years to the massive quantity of digital content across social media platforms. In fact, the global creator economy is now estimated to be worth $250 billion in 2025 and reach $480 by the end of 2027. So, whether…
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25 best digital marketing platforms to try in 2025
Fun fact: The global digital marketing industry is expected to reach $786.2 billion by 2026. It shows the importance of choosing the best digital marketing platforms to have a robust strategy. The constant growth and evolution of the digital marketing industry have made it difficult for many people to keep up with emerging tools, apps,…
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Top 12 TikTok analytics tools for marketers in 2025
Looking for reliable TikTok analytics tools to expand your reach on the platform? We’ve got you covered! Understanding TikTok’s explosive growth – now at around 1.5 billion monthly active users worldwide and projected to reach roughly 2.1 billion by 2025. It is crucial for brands targeting Gen Z and Millennials. This rapid growth has turned…
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Track, analyze, and improve: 11 Facebook analytics tools you need
Have you ever wondered how to figure out which types of Facebook posts spark the most engagement? The discontinuation of Facebook’s standalone Analytics tool in 2021 caused many marketers to look for substitutes. This situation led to renewed interest in tools from Facebook and third parties that can provide reliable data to guide your social…
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Building a media kit that works
A media kit is your secret weapon when pitching to reporters, customers, or possible partners. It’s a comprehensive package that tells your brand’s story in an engaging and easy-to-read manner. Let’s look at the key elements of an effective and powerful media kit. Your brand It is necessary to understand your business before you can…
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How to grow your online business in 2025?
Starting a business is always exciting, but turning your business endeavor into a success is a whole new ballgame. Are you wondering how to grow your online business in 2025? Related Read: How to optimize your Google Business profile It’s no surprise that growing an online business is easier said than done. According to an…