Category: Instagram Marketing

Not so long ago, people went from storefront to storefront to decide where to shop from. Today, however, Instagram is quickly and effectively revolutionizing the traditional window-shopping experience. In fact, 51% of social media users say Instagram is the most influential platform when it comes to shopping. To top that, 72% of Instagram users make…

Picture this: your latest Instagram post, which normally receives hundreds of likes, barely garners a dozen interactions. Your carefully crafted content vanishes into the digital void, and your follower growth has flatlined overnight. Sound familiar? You may be experiencing what millions of Instagram users refer to as a “shadowban.” In 2025, the Instagram shadowban phenomenon…

Not using Instagram Stories smartly? You’re missing Instagram’s most engaging feature. Instagram has a massive base of 2 billion monthly active users, and the Stories feature has become the secret weapon for users and brands looking to connect authentically with their audience. Unlike regular posts that live permanently on your feed, Stories have a 24-hour…

Instagram Reels, the platform’s short-form, engaging video clips, have exploded in popularity. With over 2 billion users interacting with Reels monthly and 200 billion Reels views per day across Instagram and Facebook, it’s no surprise that people often want to re-watch or share a Reel they saw earlier. This growing user interest in revisiting previously…

With over 1.5 billion active users globally and users spending an average of 58 minutes per day on the app, TikTok has evolved from a platform for dance videos into a robust marketing ecosystem that’s reshaping how brands connect with consumers. But here’s the challenge: TikTok’s unique algorithm, fast-moving trends, and Gen Z-dominated culture require…

Imagine this: you’ve crafted the perfect Instagram post. The lighting is flawless, your caption is witty, and you’re confident it’ll resonate with your audience. You hit publish… and then silence. Hours pass with minimal engagement, leaving you wondering what went wrong with your social media approach. The truth is, when you post on Instagram can…

Instagram is one of the top-tier social media platforms right next to Facebook, Twitter, TikTok, LinkedIn, Pinterest, and YouTube.  It’s difficult to laser-focus on all features of a social media platform unless you have an army of social media content experts.  We all hear a lot of buzz around Instagram features, but Instagram stories is…