20+ Instagram Threads ideas to get more followers

Instagram Threads became one of the most popular social media platforms right from the moment it was launched. With over 200 million monthly active users.Threads lets users share content in a format similar to X (formerly Twitter), but with the added appeal of Instagram’s unique features and style

Curating content for social media platforms like Threads can be an overwhelming task. So, it is important to be familiar with some top Instagram Threads ideas that can help you stand out on the platform and reach more people. 

Whether you want some ideas to create engaging content for Threads or want tips and tricks to get more followers on Threads by posting and scheduling 

Are you ready to make your Threads account an engaging and exciting place for the audience? Let’s explore some fantastic Instagram Threads ideas. 

Idea # 1: Style and fashion

Instagram Threads offers a fantastic opportunity to showcase your style and fashion sense. Whether you’re a fashion influencer, a boutique owner, or someone passionate about fashion, creating engaging Threads around these topics can help you connect with your audience in a visually compelling way.

• Outfit of the day (OOTD): Share your daily outfit choices with your followers by creating an OOTD thread. Highlight your style, explain why you chose specific pieces, and offer tips on how to mix and match. 
• Seasonal trends: Keep your followers updated on the latest seasonal fashion trends. 
• Fashion tips & hacks: Everyone loves a good fashion hack! Use Instagram Threads to share quick tips on everything from wardrobe organization to DIY style upgrades. 

Source

Idea # 2: Jokes, memes, and humorous content

Humor is a powerful tool for connecting with your audience, making your content more relatable, and encouraging engagement. Instagram Threads offer a unique opportunity to create a steady stream of laughter by sharing daily jokes, relatable memes, and funny observations that resonate with your followers. 

Whether you want to brighten someone’s day or provide a light-hearted break from their routine, these ideas will keep your audience coming back for more.

• Daily jokes: Start each day with a fresh joke to kick off the conversation. Keep it light, funny, and universally appealing to ensure it resonates with a wide audience.
• Relatable memes: Memes are perfect for capturing everyday situations in a humorous way. Create Threads featuring memes that speak to common experiences, making your followers feel seen and understood.
• Funny observations: Share witty observations about life, current events, or trends. These quick, humorous takes can spark conversations and encourage your audience to share their own thoughts in the comments.

Example

Source

Idea # 3: Sports and fitness

Instagram Threads can be a fantastic platform for sharing highlights, challenges, and athlete profiles. So, you can engage your audience with dynamic content that taps into their passion for sports and fitness. Whether your followers are sports enthusiasts or fitness fanatics, these ideas will keep them motivated and informed.

• Game highlights and recaps: Post Threads summarizing key moments from recent games. Include scores, standout plays, and brief commentary to keep sports fans updated and engaged.
• Fitness challenges: Create interactive fitness challenges that your followers can participate in. 

Source

Idea # 4: Technical and educational content

Instagram Threads are an excellent way to share valuable knowledge and technical insights with your audience. By providing useful tips, guides, and updates, you can position yourself as a trusted source of information in the tech and educational spheres.

• Coding tips: Offer bite-sized coding tips and tricks in your Threads. Share snippets of code, debugging advice, or best practices to help aspiring developers improve their skills.
• How-to guides: Break down complex processes into easy-to-follow how-to guides. Whether it’s setting up software, troubleshooting issues, or learning new tools, these Threads provide clear, actionable steps for your audience.
• Latest tech news: Keep your followers informed about the latest developments in technology. Share updates on new gadgets, software releases, or industry trends to keep your audience at the cutting edge.

Source

Idea # 5: Entertainment and pop culture

Whether your followers are movie buffs, celebrity watchers, or music lovers, you can create a variety of entertaining Threads posts to keep your audience engaged with fresh content.

• Movie/TV show reviews: Share concise reviews of the latest movies and TV shows. Offer your opinions on the plot, acting, and overall experience, and invite your audience to share their thoughts and recommendations.
• Celebrity news: Post Threads about the latest happenings in the celebrity world. From new projects and events to personal milestones, keep your followers up-to-date with interesting and relevant celebrity news.
• Music recommendations: Curate Threads with music recommendations, including new releases, hidden gems, and classic favorites. 

Source

Idea # 6: Parenting & family life

Connect with parents and families by sharing relatable and valuable content. Instagram Threads are perfect for offering parenting advice, engaging activities for kids and personal stories that resonate with your audience.

• Parenting tips: Provide practical advice for everyday parenting challenges. Share tips on managing routines, handling common issues, and fostering positive relationships with children.
• Kids’ activities: Suggest fun and educational activities for children. Create Threads with ideas for crafts, games, and learning experiences that parents can easily incorporate into their family life.
• Real-life parenting stories: Share personal anecdotes and stories about parenting experiences.

Source

Idea # 7: Health, wellness, and fitness

Promote a balanced lifestyle with Instagram Threads ideas focused on health, wellness, and fitness. These topics are designed to inspire and motivate your followers to lead healthier, more fulfilling lives.

• Healthy recipes: Post Threads featuring nutritious and delicious recipes. Include step-by-step instructions and tips for preparing meals that are both healthy and easy to make.
• Workout routines: Share effective workout routines that cater to various fitness levels. Offer tips on proper techniques and variations to help your followers stay active and fit.
• Mental health awareness: Create Threads that raise awareness about mental health. Share tips for managing stress, promoting well-being, seeking support, and fostering a community of understanding and care.

Source

Idea # 8: Motivational quotes

Instagram Threads provide a great platform for sharing wisdom and positivity that can energize your followers and boost their spirits. So, inspire and uplift your audience with motivational quotes that resonate and encourage.

• Daily inspirations: Share a fresh motivational quote each day to start your followers’ day on a positive note. 
• Themed quotes: Create Threads around specific themes, such as success, resilience, or self-love. 
• Interactive quotes: Encourage engagement by asking your followers to share their favorite quotes or how a particular quote has inspired them. 

Source

Idea # 9: Marketing content

Engage your audience with valuable marketing insights and strategies. Instagram Threads are perfect for sharing tips, trends, and best practices that can help businesses and individuals enhance their marketing efforts.

• Marketing tips: Post actionable marketing tips and tricks. Cover topics like social media strategies, content creation, and audience engagement to provide practical advice for improving marketing efforts.
• Trends and updates: Keep your audience informed about the latest marketing trends and updates. Share insights into new tools, strategies, and changes in the digital marketing landscape.
• Case studies and examples: Highlight successful marketing campaigns and case studies. Break down what made them effective and provide lessons that your followers can apply to their own marketing strategies.

Source

Idea # 10: Travel posts

Transport your audience to exciting destinations with engaging travel content. Instagram Threads are a fantastic way to share travel experiences, tips, and inspiration that can fuel wanderlust and help followers plan their next adventure.

• Destination highlights: Create Threads showcasing must-visit places, hidden gems, and popular attractions. Include tips for exploring each destination and personal recommendations to guide your followers.
• Travel tips: Share practical travel tips, from packing advice to navigating local cultures. Offer insights that can help your followers have smoother, more enjoyable travel experiences.
• Travel stories and experiences: Post Threads with personal travel stories and experiences. Share memorable moments, funny anecdotes, and lessons learned to connect with your audience on a personal level.

Source

Idea # 11: Ask me anything

Engage directly with your audience through interactive AMAs. Instagram Threads offer a unique opportunity for real-time interaction, allowing your followers to ask questions and get personalized responses.

• Scheduled AMA sessions: Announce and schedule AMA sessions where followers can submit their questions in advance. Use these Threads to address a range of topics, from personal insights to professional advice.
• Themed AMAs: Focus your AMA sessions on specific themes or areas of expertise. This approach helps attract followers interested in particular subjects and ensures relevant and engaging interactions.
• Live responses: Use Threads to respond to questions in real-time or as part of an ongoing series. This format keeps the conversation dynamic and allows for deeper engagement with your audience.

Source

Idea # 12: Behind-the-scenes content

Offer your followers a glimpse into the inner workings of your world with behind-the-scenes content. Instagram Threads are perfect for sharing the day-to-day operations and unique aspects of your life or business.

• Day in the life: Create Threads that document a typical day for you or your team. Share moments from your daily routine to give followers an authentic look at what goes on behind the scenes.
• Production process: Showcase the steps involved in creating your products or services. Provide insight into the work that goes into each item, from concept to completion.
• Space tours: Give a virtual tour of your workspace. Highlight areas of interest, share your work environment, and offer a glimpse into where the magic happens.

Source

Idea # 13: Brand storytelling

Connect with your audience on a deeper level by sharing your brand’s story. Instagram Threads can help communicate your values, journey, and impact in an engaging and personal way.

• Brand origins: Share the story of how your brand started. Include details about the inspiration, challenges, and milestones that have shaped your journey.
• Mission and vision: Explain your brand’s mission and vision. Use Threads to articulate your core values and long-term goals, helping followers understand what drives your business.
• Customer success stories: Highlight the experiences and successes of your customers. Share their stories and testimonials to illustrate the positive impact your brand has made.

Source

Idea # 13: Personal stories and reflections

Engage your audience with personal narratives that offer insight and inspiration. Instagram Threads are ideal for sharing reflections and life experiences that resonate on a personal level.

• Life-changing experiences: Share stories about significant events that have impacted your life. These Threads can offer inspiration and connection to your followers.
• Lessons learned: Provide valuable lessons learned from your experiences. Offer wisdom and insights that can help your audience navigate similar situations.
• Overcoming challenges: Discuss challenges you’ve faced and how you overcame them. These Threads can provide encouragement and relatability for followers facing their own struggles.

Source

Idea # 14: Tips, tricks, and how-tos

Provide practical advice and actionable tips through Instagram Threads. These ideas help your followers improve their daily lives with easy-to-follow guidance.

• Life hacks: Share clever and efficient life hacks that make everyday tasks easier. Provide simple solutions that can simplify your followers’ routines.
• Quick tips for everyday tasks: Offer concise tips for common tasks. Focus on actionable advice that can help your audience tackle everyday challenges with ease.
• Expert advice: Share professional insights and advice in your area of expertise. Use Threads to provide valuable information that can help your followers achieve their goals.

Source

Idea # 15: Testimonials and user-generated content

Leverage testimonials and user-generated content to build credibility and engage your audience. Instagram Threads are a great way to showcase real experiences and feedback from your community.

• Customer testimonials: Share positive feedback from satisfied customers. Use Threads to highlight their experiences and the benefits they’ve gained from your products or services.
• User reviews: Feature reviews and ratings from users. Create Threads that showcase honest opinions and provide a platform for your audience to share their thoughts.
• Client success stories: Highlight success stories from your clients. Share detailed accounts of how your services or products have made a difference in their lives or businesses.

Source

Idea # 16: Creative storytelling

Engage your audience with imaginative and narrative-driven content. Instagram Threads offer a platform for sharing stories that captivate and entertain.

• Serialized fiction: Post serialized fiction in Threads, delivering a new installment “regularly. Keep your audience coming back for the next part of the story.
• Micro-stories: Share short, impactful stories that deliver a quick burst of narrative. These can be standalone tales or part of a larger series.
• Visual narratives: Combine images and text to create compelling visual stories. Use Threads to craft narratives that are both engaging and visually appealing.

Idea # 17: Book, movie, and media reviews

Share your thoughts on various media with your followers through detailed reviews. Instagram Threads are perfect for discussing books, movies, and other media in an engaging format.

• Book recommendations: Post Threads with book recommendations, including brief summaries and what you loved about each book. Inspire your followers to explore new reads.
• Movie and TV show reviews: Share your reviews of recent movies and TV shows. Include your opinions on the plot, performances, and overall enjoyment.
• Podcast suggestions: Recommend interesting podcasts. Provide a brief overview of each podcast and why it’s worth a listen, covering different genres and topics.

Source

Idea # 18: Artwork and creative projects

Showcase your creativity and artistic endeavors with engaging Threads. Use Instagram to share your artistic process, finished projects, and collaborative efforts.

• Art showcases: Feature your artwork in Threads, highlighting your latest pieces or ongoing projects. Share the inspiration and techniques behind each creation.
• Creative process insights: Provide a behind-the-scenes look at your creative process. Share steps, challenges, and breakthroughs to give your audience a deeper understanding of your work.
• Collaborative art projects: Highlight collaborative art projects and partnerships. Share the journey and outcomes of working with other artists or creatives.

Source

Idea # 19: Social activism 

Use Instagram Threads to raise awareness and advocate for important causes. Engage your audience with content that promotes positive change and social responsibility.

• Awareness campaigns: Share Threads that focus on raising awareness about social or environmental issues. Use these Threads to educate and mobilize your audience.
• Charity spotlights: Highlight charitable organizations and their work. Use Threads to showcase their missions, events, and how your followers can get involved.
• Environmental activism: Post about environmental issues and sustainability efforts. Share tips for reducing impact and support for eco-friendly initiatives.

Source

Idea # 20: Product and service reviews

Build trust with your audience by providing honest reviews of products and services. Instagram Threads are ideal for detailed and engaging reviews.

• Unboxing experiences: Share your unboxing experiences with new products. Include first impressions, initial thoughts, and a closer look at the product.
• In-depth product reviews: Provide comprehensive reviews of products or services. Detail features, performance, and pros and cons to help your audience make informed decisions.
• Comparison Threads: Create Threads comparing similar products or services. Highlight differences, advantages, and which option might be best for different needs.

Source

Idea # 21: Collaborations and partnerships

Showcase your collaborative efforts and partnerships to highlight the power of working together. Instagram Threads can help you share the benefits and outcomes of these relationships.

• Brand collaborations: Feature collaborations with other brands. Share the goals, process, and results of working together on projects or campaigns.
• Influencer partnerships: Highlight partnerships with influencers. Share the impact of these collaborations and how they benefit both parties and their audiences.
• Joint giveaways: Organize and promote joint giveaways with partners. Use Threads to detail the giveaway items, rules, and how to participate.

Source

Idea # 22: Interesting facts and trivia

Engage your audience with fun and intriguing facts. Instagram Threads are a great way to share bite-sized trivia that educates and entertains.

• Did you know?: Post Threads with surprising or lesser-known facts. Capture your audience’s curiosity and encourage them to learn something new.
• Fun facts: Share entertaining facts about a variety of topics. Keep the content light and enjoyable to engage your followers and spark conversations.
• Historical tidbits: Provide interesting historical facts and stories. Share lesser-known details about historical events, figures, or milestones to captivate history enthusiasts.

Source

Tips to create engaging Instagram Threads

Creating engaging Instagram Threads requires a strategic approach that resonates with your audience while delivering concise, visually appealing content. You can maximize the impact of your Threads post by following these tips:

• Analyze your audience: Understand who you’re speaking to by researching your followers’ interests, demographics, and behaviors. Tailor your content to meet their needs and preferences.
• Write short and concise content: Keep your Threads brief and impactful. Focus on delivering key messages in a clear and direct manner to maintain your audience’s attention.
• Use engaging visuals: Complement your text with strong visuals, such as images, videos, or graphics. Engaging visuals can enhance your content and make your Threads more appealing.
• Participate in conversations: Engage with your audience by responding to both positive and negative comments, asking questions, and encouraging discussions. This interaction can boost your visibility and foster a sense of community.
• Add links where suitable: Direct traffic to relevant content by including links in your Threads post. Links can drive engagement and conversions, whether it’s a blog post, product page, or another social media platform.
• Utilize ContentStudio for scheduling: Maximize your reach with timely posts by using tools like ContentStudio to schedule your Instagram Threads. Consistent posting at optimal times can increase your visibility and engagement.

How can ContentStudio help you schedule and post content on Instagram Threads?

ContentStudio is a powerful tool that simplifies the process of managing your Instagram Threads, offering a range of features designed to enhance your social media strategy.

• Integration with Threads: ContentStudio’s latest integration feature with Threads ensures you can easily post and schedule content on Instagram Threads, making it convenient to maintain a consistent presence on the platform.
• Bulk scheduling: Save time by scheduling multiple posts at once. With ContentStudio’s bulk scheduling feature, you can plan your entire week or month’s worth of Threads in just a few clicks.
• Interactive calendar & planner: The interactive calendar and planner make it easy to visualize your Instagram feed. You can drag and drop posts, adjust schedules, and stay organized effortlessly.
• Schedule for optimum time posting: ContentStudio analyzes your audience’s activity to help you post at the most effective times, ensuring your Threads reach a larger and more engaged audience.
• AI-writing assistant: Struggling with writer’s block? ContentStudio’s AI writing assistant can help you craft unique and engaging Threads posts, ensuring your content is always fresh and impactful.
• Ability to post multi-Threads: With ContentStudio, you can create and schedule multi-thread posts, allowing you to share longer stories or complex ideas without interruption, all while maintaining a seamless flow of content.

Related: Best practices & platforms for Instagram Threads scheduling

Conclusion

From sharing style tips and memes to showcasing your brand story and participating in social activism, there’s a wealth of Instagram Threads ideas to keep your audience entertained and informed.

Remember to analyze your audience, keep your content concise, and use visuals to enhance your message. 

By actively participating in conversations and utilizing tools like ContentStudio for scheduling, you can strengthen your connection with your followers. It’s time to take these ideas and start crafting engaging Instagram Threads. 

Maintaining an authentic voice and regularly posting engaging threads will enhance your Instagram presence, increase your follower count, and foster a community that values your content. Start experimenting with these ideas to see growth and engagement!