What is Meta Verified: Benefits, eligibility, & key steps

Have you ever noticed some influencers and brands have a blue tick next to their Instagram or Facebook names? It’s the verification badge that users can acquire using the Meta Verified subscription service.

You might have a million questions about Meta Verified right now—is it free to sign up? Can anyone get verified on Facebook? How much does an Instagram verification badge cost?

Well, we’ll discuss everything you need to know about Meta Verified, its benefits, the eligibility criteria, and the pricing plans so that you don’t have to Google it when you’re ready to opt in for that.

Let’s jump right into it.

What is Meta Verified?

Meta Verified is a paid subscription service for creators, influencers, and businesses that allows them to showcase their profiles’ authenticity, credibility, and reputation on the platform. This verification feature is available to Instagram and Facebook users.

This subscription adds a verification badge to the (Facebook or Instagram) account and offers subscribers additional perks.

In the past, the process for getting a verified badge on Instagram or Facebook wasn’t the same. The platforms used to offer the profile or page verification to celebs, influencers, brands, and organizations with a large follower base.

However, now all major social media platforms offer verification badges as an add-on subscription and make money from those subscriptions.

Here’s an example:

CreateContent.Club is an Instagram account that shares video content around video making. The blue tick next to their username shows that it’s a verified Instagram account. 

Benefits of Meta Verified

Meta Verified is the bundle offer created by Meta that provides a handful of benefits. Let’s take a quick look at those benefits:

1. Verification badge

The biggest perk of this subscription is the verification badge that authenticates the originality of the account and separates it from similar or fake ones. Celebs, influencers, and brands usually opt for the Meta Verified service to get this tick on their Instagram account or Facebook page.

Related Read: How to get verified on Instagram?

2. Priority support

Direct support team accessibility is yet another benefit of the Meta Verified subscription that allows creators, influencers, and brands to enjoy hassle-free, quick customer support from the Meta team.

3. Account protection

Meta Verified provides an extra layer of protection to the subscribers, giving a sense of security to the brand or influencer accounts. Otherwise, a claimant can report your account to Facebook or Instagram, saying you’re pretending to be someone else. As a result, you’d have to provide sufficient proof of identity to get your account back.

4. Enhanced profile

A huge benefit of signing up for the Meta Verified subscription is the enhanced features that are added to the account. These additional features enhance accessibility and improve the overall management of the page or account.

5. Free stars access

The free stars bundle is yet another perk of the Meta Verified subscription. Users can send FB Stars to their favorite creators on Facebook and express their gratitude and appreciation.

These are some of the benefits of a Meta Verified subscription that encourage brands, influencers, and creators to sign up for this service.

How does Meta verification work?

Meta Verified is a subscription offered by Meta that allows users to subscribe to this service to get their Facebook pages, Instagram profiles, or WhatsApp channels verified.

Previously, Facebook or Instagram verification was purely subjected to the popularity of the individual or brand. The purpose, however, was to claim authenticity, reputation, and trustworthiness.

Even though Meta Verified has become a paid subscription now this paywall doesn’t compromise authenticity. It’s fair to say that anyone can buy this verification service and get their Meta socials verified, but every user has to go through the proper channel to subscribe to this service.

If you’re curious about how Meta verification works, then here are the key elements of the Meta verification process:

1. Check the eligibility criteria

The user must meet the eligibility criteria for the Meta Verified subscription. Some of the essentials of the requirements are as follows:

• User must be at least 18 years of age or the age of maturity in the resident country
• Meta Verified service is available to the country the user signing up from
• User must have an eligible Instagram or Facebook account
• Must have a valid photo ID for verification purposes
• Must not have exceeded the number of times one can make changes to the account within a certain period
• Agree to the terms of service and follow the community standards

The above-mentioned points are some of the major points. Refer to the respective eligibility criteria section for Facebook and Instagram.

2. Opt for the Meta Verified plan

The most important step in signing up for the Meta Verified service is choosing the required Meta Verified plan.

The prices increase as you go up on the pricing plans. However, creators can get their Instagram or Facebook page verified at a price as low as $14.99 per month.

The pricing plans go up to $349.99 per month. Creators, influencers, and brands can choose the suitable plan according to their needs.

3. Choose your Facebook or Instagram profile

Choosing the Facebook or Instagram profile is a key step in the process. Since it’s a monthly subscription, it’s best to decide which Facebook page or Instagram profile you want to get verified beforehand.

There is no bundle verification offer, so you must verify your Instagram and Facebook pages individually. Therefore, choose your respective Facebook or Instagram profile with care.

4. Provide the required verification document

A government-issued ID will be required to process the verification request. However, don’t be surprised if the Meta verification team asks the additional documents.

Keep the business registration certificates ready for business page verification and photo ID (and utility bills in your name) for individual accounts.

In some regions, the users may get asked to submit a selfie video for verification purposes.

Who can get the “Meta verified” status?

Anyone who meets the basic Meta Verified program requirements can get the verified status on Facebook, Instagram, or WhatsApp accounts. Moreover, the Meta Verified must be available in the region.

Usually, Meta easily provides the blue tick verification to the subscribers who complete the Meta Verified sign-up process. Anyone who is a:

• Creator
• Celebrity
• Public figure
• Business
• Organization
• Influencer
• Podcaster
• Blogger

can get the Meta Verified subscription and add the blue tick to their Facebook page, Instagram account, or WhatsApp channel.

How to get Meta Verified?

There are two main ways to get Meta verified. You can either sign up for this subscription through Facebook’s website or get directly through Instagram or Facebook app. Let’s explore both these methods and see how they work.

Method #1: Apply for Meta Verified directly from the app

Here’s the step-by-step process:

Instagram verification process

Log in to your Instagram account on your phone.

Go to your profile by tapping on the profile icon.

Access the Settings and Activity section through the hamburger icon.

Now access the “Meta Verified” option in the Professionals section.

The Meta Verified window would pop up, showcasing the benefits of this subscription.

Press the unlock button to proceed with the Meta Verified sign-up process.

Complete the process by choosing the desired plan and paying the subscription fee.

Facebook page and profile verification

The process of verifying a Facebook page or profile through the Facebook app is the same—users just have to follow a few steps to access the Meta Verified option.

Open the Facebook app on your mobile device and log in to your account.

Go to the settings and tap on the Professional dashboard.

If you’re using a Facebook profile and can’t find the Professional dashboard in your settings, then convert your personal profile to a Professional profile.

Once the Professional dashboard has been accessed, go to the Support option.

The Support section will showcase the Meta Verified feature.

Access the Meta Verified feature to get started with the verification process.

To complete the application, provide the required details and documents and pay the subscription charges to proceed.

Method #2: Apply for Meta Verified through the Facebook website

Here are the steps involved for Meta Verified through the Facebook website:

Log in to your Facebook account.

Choose the profile or page you want to verify. You can switch to the respective profile or page if required.

Go to the Settings and Privacy option to access the Meta Accounts Center.

Go to the Meta Accounts Center to manage the connected experience with Meta products, such as Facebook, Instagram, Whatsapp, etc.

Now click on the “Show your profile is verified” option.

Now press the Next button to proceed with the Facebook profile verification process.

To complete the Meta Verification process, you’ll need to submit a government-issued ID and pay the subscription fee.

Bonus: Boost your presence on Meta with ContentStudio

Brands, influencers, and marketers strive to make the most of every social media platform. To boost your presence across all Meta platforms, such as Facebook, Instagram, Threads, and WhatsApp, it’s vital to follow some crucial strategies. Let’s take a look at them:

P.S. Read Up: 14 Instagram trends to boost your social presence in 2025

Schedule social media content in advance

ContentStudio lets users publish and schedule social media content across different social media platforms, including Facebook and Instagram. These Meta platforms are top-tier platforms, and it’s almost impossible to build a social media marketing strategy without these two platforms.

Social media management gets even better when the publisher has the power to:

• Plan social content using the content calendar
• Bulk publish social posts with ease
• Schedule social media content in advance
• Manage multiple social platforms publishing in one place

A powerful social media management dashboard can make a huge difference in scheduling and publishing social media content.

Discover niche-based social media influencers

The rule of thumb for boosting your presence and follower base on social media platforms is to follow the social media influencers in your niche. However, it’s not particularly easy to hunt for influencers on every platform.

One of the Meta platforms is Instagram which has over 2 billion monthly active users globally. ContentStudio’s Discover feature is a useful tool for discovering niche-based social media influencers. Users can search influencers by hashtag or @username for accurate results. It allows them to connect with like-minded users and follow influencers in the same niche.

Use AI-powered tools to boost social content output

ContentStudio offers a bunch of AI-powered tools that can transform social media content creation and publishing. The AI tools include an AI hashtags generator, AI caption writer, and AI chatbot.

These AI-based tools can significantly increase social media content flow across all major platforms. The more social media content you pump out, the more likely you’re to go viral.

So, AI tools from ContentStudio are an essential part of the social media arsenal for boosting your presence and authority on Meta platforms.

Collaborate with social media team members

Team collaborations help social media management teams cope with social publishing challenges and effectively cater to the right audience. One key aspect of gaining momentum on Meta platforms is having a competent team at the backend.

ContentStudio has a team collaboration feature that lets users add their team members to the ContentStudio account. However, the admins completely control team members’ publishing activities through an approval workflow system.

Keep an eye on the social media analytics

Social media success cannot be measured without examining social media analytics. ContentStudio offers a comprehensive social media analytics solution for brands, influencers, and marketers.

Boosting presence on social media networks, including Meta platforms, requires a foolproof social media analytics tool that monitors and reports every engagement, activity, and action. Don’t shy away from keeping a close eye on the key engagement metrics to analyze social media content performance.

Conclusion

Meta Verified is a subscription service that lets Facebook and Instagram users buy verification blue ticks along with additional perks, such as direct support, an FB stars bundle, account protection, and an enhanced profile.

A verified Facebook page or Instagram account can add authority, authenticity, and trustworthiness to the brand. Creators, businesses, and organizations rapidly embrace this service to upgrade their Instagram profiles and Facebook pages.

Once you meet the eligibility criteria and are ready to pay a monthly subscription fee for the Meta Verified service, you’re all set to get verified on Facebook or Instagram.

FAQs about Meta Verified

Take a look at some of the commonly asked questions about Meta Verified:

Is meta verified worth it?

Meta Verified is a paid subscription that brands, influencers, and organizations use to build reputation, showcase authority, and display authenticity. So, it’s worth it if all these elements are crucial for your social media profile.

How much is Meta Verified?

Meta Verified subscription plans start at $11.99 per month and go up to $349.99 per month. However, the prices also vary from country to country.

What does meta verified mean?

Meta Verified is a subscription service that allows users to add a blue tick to their Facebook, Instagram, and WhatsApp usernames. Moreover, it also offers additional benefits to the subscribers, such as account protection, direct support, star access, enhanced profile, etc.

Is Instagram Blue tick paid?

Both Instagram and Facebook blue tick refer to the Meta Verified, which is a paid subscription from Meta. Meta’s rival X (formerly Twitter) also offers a paid blue tick subscription called X Premium.