Pinterest has evolved from a simple visual discovery platform into a powerful marketing engine, driving significant traffic and sales for businesses worldwide.
With its unique blend of inspiration and intent, Pinterest offers unprecedented opportunities for brands and creators to connect with their target audience. However, success on Pinterest isn’t just about creating and sharing beautiful pins—it requires a data-driven approach to understanding what works, what doesn’t, and how to optimize your strategy for maximum impact.
Read more: How Pinterest algorithm works in 2025
Why Pinterest analytics matter for individuals, businesses, and marketers?
In today’s competitive digital landscape, having a strong Pinterest presence isn’t enough—you need to understand your content’s performance and its impact on your business goals. Pinterest analytics provide crucial insights that can transform your Pinterest strategy from guesswork into a precise, data-driven approach.
Drive strategic content creation
Pinterest analytics reveal which visual content drives the most engagement, enabling more intentional and effective content planning. By identifying patterns in your top-performing pins, you can refine your visual strategy and create more of what works. Data-driven insights from social media analytics tools help creators and brands stand out in increasingly competitive digital spaces.
Increase website traffic
Understanding which pins drive clicks allows you to optimize for traffic generation and attract more qualified visitors to your website. Pinterest users often exhibit high purchase intent, making this traffic particularly valuable for conversion. The platform’s position as a visual discovery engine creates unique opportunities to connect inspiration with action, as highlighted in this e-commerce marketing guide.
Measure concrete ROI
Analytics transform Pinterest from a creative platform into a measurable marketing channel with trackable results. By connecting Pinterest activity to website conversions, businesses can quantify the platform’s contribution to their bottom line and make data-backed decisions about resource allocation. Effective social media ROI measurement helps attribute value to each stage of the Pinterest customer journey.
Optimize posting strategies
Performance data reveals the best times to post, optimal content frequency, and most effective board structures for your specific audience. These insights allow you to maximize visibility and engagement through strategic scheduling. ContentStudio’s publishing tools can implement these analytics-driven posting strategies to enhance overall Pinterest performance.
Understand audience preferences
Pinterest analytics provide crucial demographic and interest data about your followers, helping you tailor content specifically to their preferences. This deeper understanding ensures your pins align with what your followers actively seek on the platform. Thorough audience research is just as important as knowing what content performs best.
Track seasonal trends
Analytics reveal how Pinterest engagement fluctuates throughout the year, allowing you to capitalize on seasonal trends and plan content accordingly. Pinterest users often search for seasonal inspiration months in advance, making trend analysis particularly valuable for timely content creation. Implementing these insights improves content calendar planning for maximum impact.
What are Pinterest analytics tools?
Pinterest analytics tools are specialized software solutions that help you track, analyze, and optimize your Pinterest marketing strategy. These tools go beyond Pinterest’s native analytics, offering advanced features like competitive analysis, automated reporting, and cross-platform insights.
With the following guide you can find useful tools ranging from Pinterest-specific solutions to comprehensive social media management platforms with Pinterest capabilities.
Essential metrics to track on Pinterest
Understanding which metrics to monitor is crucial for measuring your Pinterest success. Here’s a comprehensive breakdown of the key metrics you should track, organized by category:
Engagement metrics
- Pin saves: One of the most important engagement indicators, showing how many users found your content valuable enough to save for later
- Total impressions: The number of times your pins appeared in users’ feeds, search results, or category feeds
- Close-ups: How many times users clicked to view your pin in detail
- Click-through rate (CTR): The percentage of users who clicked through to your website after seeing your pin
- Comments and reactions: Direct engagement from users indicating content relevance and resonance
Audience metrics
- Follower growth rate: The pace at which you’re gaining new followers
- Audience demographics: Understanding your followers’ age, gender, location, and interests
- Active audience times: When your followers are most active on the platform
- Device usage: Whether your audience primarily uses mobile or desktop devices
- Language preferences: The primary languages your audience uses
Traffic and conversion metrics
- Website visits: Total traffic driven from Pinterest to your website
- Page views per visit: How many pages users view after arriving from Pinterest
- Time on site: How long Pinterest-referred visitors stay on your website
- Bounce rate: The percentage of users who leave after viewing just one page
- Conversion rate: The percentage of Pinterest visitors who complete desired actions
Content performance metrics
- Top-performing pins: Which pins generate the most engagement and traffic
- Board performance: How different boards compare in terms of engagement
- Pin lifetime: How long pins continue to generate engagement
- Rich pin performance: How rich pins perform compared to standard pins
- Video pin metrics: View time, video completion rate, and engagement rates
Read more on how to schedule video Pins for Pinterest?
Top 9 Pinterest analytics tools for creators
Whether you’re a seasoned Pinterest marketer or just starting, having the right analytics tools can make a significant difference in your strategy and results.
1. ContentStudio:
ContentStudio stands out as a comprehensive social media management platform that offers robust Pinterest analytics capabilities alongside its suite of content creation and scheduling tools. This unified solution helps creators and marketing teams streamline their Pinterest strategy while maintaining a data-driven approach to content optimization.
ContentStudio offers a robust Pinterest analytics module designed to help marketers, influencers, and businesses optimize their Pinterest strategies through comprehensive data insights. Here’s an overview of its key features:
Accessing Pinterest analytics
You can access the Pinterest analytics dashboard by navigating to the ‘Analyze’ section in ContentStudio, selecting ‘Social Analytics,’ and then choosing ‘Pinterest.’
Analytics dashboard
- Overview tab: Provides a high-level snapshot of your Pinterest performance, including metrics like followers, impressions, engagements, clicks, outbound clicks, and saves.
- Pins tab: Offers detailed insights into individual pin performance, allowing you to assess which content resonates most with your audience.
Followers growth
Track your Pinterest audience development with dual metrics showing both cumulative followers over time and daily follower changes. This helps you connect specific content initiatives with audience growth patterns and identify your most effective follower acquisition strategies.
Read-up: How to get more followers on Pinterest?
Daily impressions over time
Monitor your Pinterest visibility with a time-series graph displaying how often your pins appear daily in users’ feeds. This visualization helps identify trends, seasonal patterns, and the direct impact of your content strategy on overall reach.
Daily engagement activity
View a breakdown of user interactions through Clicks, Outbound Clicks, and Saves metrics displayed on an intuitive timeline. This chart reveals which types of engagement your pins generate most frequently, helping you tailor content to your specific marketing objectives.
Engagement & impressions vs posting pattern
Understand the relationship between your posting frequency and performance through correlation charts that match your publishing patterns with engagement and impression metrics. These visualizations help determine your optimal posting cadence for maximum impact.
Related read: How to post on Pinterest? Start Pinning like a pro
Daily pin posting activity
Visualize your publishing consistency with a color-coded calendar view showing when and how many pins you’ve posted daily. This simple but effective tool helps maintain a strategic posting schedule and identify gaps in your content delivery.
Top & least performing pins
Quickly identify your most and least successful content with performance ranking tables sorted by Impressions, Engagements, Pin Clicks, Outbound Clicks, and Saves. These comparisons reveal which pin styles, topics, and formats drive the best results for different objectives.
Exportable reports for the team
Share insights easily with one-click PDF exports, direct email delivery, or scheduled automated reports. These professional documents include all key metrics with visual representations, perfect for updating team members or clients who need regular performance updates.
Pros
- Comprehensive social media management capabilities beyond just Pinterest
- AI assistant for instant content, image, and hashtag generation
- User-friendly interface with customizable dashboards
- Automated reporting features save time and effort
- Excellent value for agencies managing multiple accounts
Cons
- Learning curve for new users due to the extensive feature set
Pricing
- Standard: $19/month
- Advanced: $49/month
- Agency Unlimited: $99/month
Read more on ContentStudio’s Pinterest analytics.
2. Pinterest native analytics:
Pinterest’s built-in analytics tool provides fundamental insights for business accounts, serving as an excellent starting point for creators looking to understand their performance on the platform.
Key features
- Overview dashboard: Quick snapshot of profile performance
- Audience insights: Demographics and interests of your followers
- Pin performance metrics: Impressions, saves, and click-through rates
- Top performing pins: Easy identification of your most successful content
- Website analytics: Track traffic from Pinterest to your website
Pros
- Free for business accounts
- Direct access to first-party data
- Real-time updates
- User-friendly interface
Cons
- Limited historical data
- Basic reporting capabilities
- No cross-platform comparison features
- Limited customization options
3.Tailwind:
Tailwind has established itself as a Pinterest-specialized platform, offering deep analytics capabilities alongside its popular scheduling features.
Key features
- Pin inspector: Detailed analysis of individual pin performance
- Board insights: Track performance across different boards
- Profile performance: Comprehensive overview of account growth
- Viral post monitoring: Track pins that gain significant traction
- Smart scheduling: Data-driven posting time recommendations
Pros
- Pinterest-specific features and optimization
- Excellent scheduling capabilities
- Strong community features
- Robust analytics for tracking growth
Cons
- Focus primarily on Pinterest (limited cross-platform capabilities)
- Higher pricing for advanced features
- Can be overwhelming for beginners
Pricing
- Pro: $24.99/month
- Advanced: $49.99/month
- Max: $99/month
4. SproutSocial:
SproutSocial offers sophisticated Pinterest analytics as part of its comprehensive social media management platform, which is aimed at larger organizations and agencies.
Key features
- Advanced analytics suite: Comprehensive performance metrics
- Competitive analysis: Compare performance against competitors
- Custom report builder: Create detailed, branded reports
- Team collaboration tools: Share insights across teams
- Cross-platform integration: Unified analytics across social platforms
Pros
- Enterprise-level features and capabilities
- Excellent team collaboration tools
- Comprehensive reporting options
- Strong customer support
Cons
- Higher price point
- May be too complex for individual creators
- Some features may be excessive for Pinterest-only users
Pricing
- Standard: $249/month
- Professional: $399/month
- Advanced: $499/seat/month
- Enterprise: Custom pricing
5. Hootsuite:
Hootsuite provides reliable Pinterest analytics as part of its well-known social media management platform, offering a balance of features suitable for both small businesses and larger organizations.
Key features
- Unified analytics dashboard: Track Pinterest alongside other platforms
- Custom report templates: Easy-to-use reporting solutions
- Team performance tracking: Monitor team activity and results
- ROI measurement: Track campaign performance and returns
- Automated scheduling: Data-driven posting recommendations
Pros
- Comprehensive social media management features
- User-friendly interface
- Strong educational resources
- Reliable customer support
Cons
- Pinterest analytics are part of higher-tier plans
- Can be expensive for small businesses
- Some advanced features require additional payment
Pricing
- Professional: $99/month
- Team: $249/month
- Enterprise: Custom pricing
6. Buffer:
Buffer offers straightforward Pinterest analytics within its social media management platform, focusing on essential metrics and user-friendly reporting.
Key features
- Performance overview: Quick insights into pin performance
- Engagement analytics: Track likes, saves, and comments
- Publishing calendar: Schedule and track content performance
- Basic reporting: Simple, clear performance reports
- Multi-account management: Track multiple Pinterest accounts
Pros
- Clean, intuitive interface
- Affordable pricing options
- Easy to learn and use
- Good for small businesses and individuals
Cons
- Limited advanced analytics features
- Basic reporting capabilities
- Fewer customization options
Pricing
- Free: Limited features
- Essentials: $6/month/channel
- Team: $12/month/channel
7. Pin Inspector:
Pin Inspector focuses exclusively on Pinterest analytics, offering detailed insights for creators and marketers who prioritize Pinterest in their strategy.
Key features
- Pin performance tracking: Detailed metrics for individual pins
- Competitor analysis: Monitor competitor performance
- Trend detection: Identify emerging Pinterest trends
- Board analytics: Track board-level performance
- Growth tracking: Monitor account growth metrics
Pros
- Pinterest-specific features
- Detailed pin-level analytics
- Good for competitive research
- Focus on actionable insights
Cons
- Limited platform integration
- Basic reporting features
- No content scheduling capabilities
Pricing
One time payment: $67
8. Cyfe:
Cyfe offers Pinterest analytics as part of its business dashboard solution, allowing users to create custom analytics views that combine Pinterest data with other business metrics.
Key features
- Custom dashboards: Build personalized analytics views
- Data integration: Combine Pinterest with other metrics
- Automated reporting: Schedule regular analytics reports
- Historical data: Access to long-term performance data
- Widget-based interface: Flexible dashboard customization
Pros
- Highly customizable dashboards
- Good data visualization options
- Affordable pricing
- Multiple data source integration
Cons
- Setup requires some technical knowledge
- Limited Pinterest-specific features
- Basic social media tools
Pricing
- Starter: $19/month
- Standard: $29/month
- Pro: $49/month
9. Metricool:
Metricool provides Pinterest analytics alongside other social media metrics, offering a balanced solution for creators managing multiple platforms.
Key features
- Real-time analytics: Live performance tracking
- Competitor benchmarking: Compare with other accounts
- Content calendar: Schedule and track content
- Automated reports: Regular performance updates
- Team collaboration: Share insights with team members
Pros
- Affordable pricing options
- Good balance of features
- User-friendly interface
- Regular platform updates
Cons
- Some advanced features are limited to higher tiers
- Basic customization options
- Limited integration capabilities
Pricing
- Basic: Free
- Starter: $18/month
- Advanced: $45/month
Conclusion
As Pinterest continues to evolve as a powerful platform for visual discovery and marketing, the importance of analytics tools cannot be overstated. These tools provide the insights needed to create compelling content, engage with your audience effectively, and achieve measurable business results.
While many options are available, choosing a comprehensive solution like ContentStudio can provide the perfect balance of features, usability, and value for businesses of all sizes. Remember that success on Pinterest comes from consistently analyzing, adapting, and optimizing your strategy based on data-driven insights.
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FAQs
How do I access Pinterest Analytics for my account?
Pinterest Analytics is available for business accounts only. To access your analytics, convert to a business account if you haven’t already, then click on the analytics icon in the top-left menu of your Pinterest dashboard. For more comprehensive analytics, tools like ContentStudio offer deeper insights by connecting to your Pinterest account through the platform’s API.
How often should I check my Pinterest Analytics?
For active Pinterest marketers, weekly analysis helps identify trends while allowing enough time for data to accumulate. Monthly deep dives are recommended to assess broader patterns and make strategic adjustments. With tools like ContentStudio, you can schedule automated reports to be delivered at your preferred intervals, ensuring you stay on top of performance without manual checking.
How can I improve my Pinterest performance based on analytics?
Use your analytics to identify your top-performing pins and create similar content in terms of topics, visual style, and descriptions. Pay attention to when your audience is most active and schedule pins accordingly. If certain boards drive more engagement, prioritize creating content for those categories.