Category: SEO
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SEO vs. Social Media: Which brings more website traffic?
Website traffic is a driver of digital marketing success. First and foremost, it facilitates brand awareness as the more people land on your site, the more people will essentially know about your brand. It’s also an indispensable part of lead generation, with every site visitor being your potential customer. And that’s without mentioning its massive…
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How WordPress powers content marketing: A simple guide
Content marketing helps businesses connect with people online by sharing useful information. This includes blog posts, social media updates, emails, and product pages. Many businesses rely on WordPress for content marketing because it provides easy-to-use tools and customizable themes, simplifying content management and enhancing SEO effectiveness. The goal isn’t just to attract visitors but to…
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6 ways to build backlinks through content marketing
Content marketing is a highly cost-efficient strategy for attracting, educating, and converting customers. Marketing professionals widely use it, along with paid ads and SEO. However, its role in building a strong backlink profile is vastly underestimated. This is where link building with content marketing intersects, promising immense synergistic potential in increasing authority, brand visibility, and…
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Top AI Tools and Strategies for SEO in 2025
AI-driven SEO (Search Engine Optimization) refers to the use of artificial intelligence technologies. It enhances and automates the optimization of a website for search engines. The objective of AI SEO tools is to improve visibility in search engine results pages (SERPs). Further, it drives organic traffic, and enhances the quality of the traffic to a…
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An Ultimate Guide to SaaS SEO in 2025
SEO is an integral part of any digital marketing campaign. No wonder e-commerce stores, B2B companies, solopreneurs, and software-as-a-service (SaaS) businesses are adopting SEO to stay relevant and beat the competitors. It’s a no-brainer that most SaaS companies have a full-fledged SEO team that consists of SEO experts, content writers, and link builders. They closely…
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Everything You Need To Know About Youtube SEO
With over 2 billion monthly active users, YouTube has become a powerhouse for content creation. But standing out in this crowded platform requires more than just great videos. Understanding the ins and outs of YouTube’s search engine optimization is the key to gain visibility in this saturated platform. In this blog, I’ll explain the art…
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TikTok SEO: How to Rank High on TikTok
Yo, you’ve heard of TikTok, right? Duh, of course you have! As the latest craze is taking over the internet and dominating short video platforms, TikTok’s got everyone, from 10-year-olds to grandmas and grandpas, dancing on escalators and pulling pranks in pizza places. And, chances are, you’ve got an account of your own with a…
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How to Write SEO Content that Ranks in 2022
Wondering how to write SEO content that ranks and drives more traffic from Google? With the ever-increasing demand for quality content online, it’s no surprise that writing SEO content has become one of the most important parts of online marketing. The more content you have on your website to rank for specific keywords and phrases,…