In 2024, creating shareable content is about grabbing attention instantly. Think bite-sized videos, interactive experiences, and tapping into trends that ignite conversations. It’s all about crafting content that stops the scroll and gets people excited to hit that share button.
Plan, schedule, share, and analyze content for 15+ social media channels.
10 ways to create shareable content in 2024
Creating shareable content in 2024 involves understanding current trends and audience preferences. Here are some tips to help you create content that people will want to share:
1. Video content dominance:
Video is a powerful medium for engagement. Focus on creating short, attention-grabbing videos optimized for various platforms like TikTok, Instagram Reels, YouTube Shorts, etc. Experiment with different formats, from tutorials to behind-the-scenes glimpses.
Related Read: Instagram Reels Vs. TikTok: Which is Better for Content Marketing?
2. Interactive experiences:
Incorporate interactive elements into your content. Polls, quizzes, interactive infographics, or AR/VR experiences can significantly boost engagement and shareability.
Also Read: Top 20 TikTok Video Ideas to Boost Your Engagement
3. User-generated content (UGC):
Encourage your audience to contribute content. Contests, challenges, or simply asking for user stories/photos/videos related to your brand can create a sense of community and increase sharing.
https://www.instagram.com/reel/C09J9uLonHy/?utm_source=ig_web_copy_link&igsh=ZWQ3ODFjY2VlOQ==
4. Personalization and AI:
Leverage AI to personalize content for your audience. Tailor recommendations, messages, or product suggestions based on user behavior, preferences, and demographics.
5. Purpose-driven content:
Content that reflects social responsibility, sustainability, or inclusivity often resonates well. Showcase your brand’s values and commitment to causes that matter to your audience.
Read Up: How to Build Brand Authenticity on Social Media?
6. Micro/Macro influencers collaboration:
Team up with influencers who are aligned with your brand values. Consider both macro and micro-influencers who can authentically engage with their audiences and share your content.
https://www.instagram.com/reel/CxqJ_lzKuXA/?utm_source=ig_web_copy_link&igsh=ZWQ3ODFjY2VlOQ==
7. Storytelling:
Craft compelling narratives that evoke emotions. Storytelling continues to be a powerful tool for connecting with audiences on a deeper level and encouraging sharing.
8. Optimize for sharing:
Make sharing easy by integrating social sharing buttons, creating visually appealing graphics, and crafting catchy headlines or captions that prompt users to share.
9. Trend riding:
Stay updated with trends, viral challenges, or memes that align with your brand. Incorporate these elements thoughtfully into your content to increase its shareability.
10. Cross-platform approach:
Adapt your content for different platforms while maintaining consistency in messaging and branding. Each platform has its unique content requirements and audience.
Remember, tracking analytics provides insights into what works best for your specific audience. Keep experimenting and evolving your content strategy based on these insights to optimize shareability.
FAQs
How do I create and share content?
Create engaging, trend-conscious content and utilize various platforms to share it widely.
What is creating shareable content in SEO?
Creating shareable content in SEO involves crafting valuable, relevant material that naturally attracts shares and links, boosting its ranking and visibility on search engines.
What is an example of content sharing?
Sharing a blog post on Facebook or Twitter is an example of content sharing.
What tools do you use to share content?
Social media platforms, email marketing software, and content management systems are commonly used tools for sharing content.
What is shared content?
Shared content refers to information, media, or material distributed and circulated among individuals or groups through various channels or platforms.