Finding the right social media analytics tools can be quite overwhelming because every social media platform has its own metrics and native analytics. As a result, the question: “How do I know what’s actually working?” remains constant whether you are just starting your social media journey or managing multiple client accounts.
It is also important to note that social media analytics in 2025 are not just tracking likes and comments anymore; it’s about understanding audience patterns, predicting content performance, and making data-driven decisions across multiple platforms.
That’s why we’ve created this comprehensive guide to help you get familiar with the best social media analytics tools currently available.
What are social media analytics tools?
Social media analytics tools are specialized software platforms that collect, analyze, and visualize data from various social media channels to help businesses monitor and analyze their social media performance and audience behavior.
These tools go beyond basic metrics like likes and shares, offering comprehensive insights into content performance, audience demographics, engagement patterns, and ROI across multiple platforms.
In 2025, these tools have evolved to become sophisticated platforms that integrate artificial intelligence, predictive analytics, and automated reporting capabilities.
The best social media analytics tools discussed throughout this article are chosen on the basis of the following criteria:
- Cross-platform integration capabilities
- Depth and breadth of analytics features
- Reporting functionality and customization options
- User interface and ease of use
- Price-to-feature ratio
- AI and automation capabilities
- Data export and integration options
- Customer support and training resources
- Regular platform updates and improvements
Top 22 advanced social media analytics tools
Here are the 22 of the best social media analytics tools you can explore to gain deeper insights into your social media performance:
1. ContentStudio
ContentStudio stands out as the best social media analytics tool due to its extensive features. It combines powerful social media management, AI-powered content creation, and content management features with detailed performance tracking.
One key thing that sets ContentStudio apart from other social media analytics platforms is its ability to provide deep social analytics while maintaining an intuitive, user-friendly interface designed with marketers in mind, not just engineers.
The platform’s approach to analytics makes complex data accessible and actionable, whether you’re a solo entrepreneur or posting to multiple social media platforms.
Where ContentStudio truly shines is in its ability to seamlessly integrate analytics with content management and scheduling capabilities. Instead of jumping between multiple tools, users can discover trending content, schedule posts, track performance, and generate white-label reports all from one central dashboard.
This integration, coupled with features like automated reporting and competitor benchmarking, makes it an invaluable social media analytics tool for marketers looking to streamline their social media workflow while maintaining deep analytical insights.
Key features
- Multi-channel social analysis dashboard
- Automated white-label reporting
- Competitor benchmarking
- Website engagement tracking via Usermaven
- Campaign and label performance analytics
- Content discovery and curation
- Advanced scheduling automation
- Custom report builder with branding options
Pros and cons
| Pros | Cons |
|---|---|
| User-friendly interface | Learning curve for advanced features |
| Comprehensive analytics for all major social media platforms | Higher pricing for white-label dashboard |
| Powerful automated social media reporting | |
| White-label reports | |
| Strong competitor analysis |
Pricing (annual)
- Standard: $19/month (5 social accounts)
- Advanced: $49/month (10 social accounts)
- Agency Unlimited: $99/month (25+ social accounts)
- 14-day free trial available (no credit card required)
Social Media Analytics
Fine-tune your social media strategy for success with in-depth analytics and white-labeled reports.
Get Started for FREE
2. Hootsuite
Hootsuite, one of the first social media management tools, offers a complete picture of your social media performance. It consolidates data across social media platforms into a single view.
Hootsuite’s analytics are known for helping teams identify their top campaigns for leads and conversions. Moreover, it also includes comprehensive competitive analysis to help brands and marketers make smart decisions.
Key features
- Unified social media dashboard
- Post scheduling and optimization
- Real-time analytics and monitoring
- Industry benchmarking and social listening tools
Pros & cons
| Pros | Cons |
|---|---|
| Unlimited posts with all plans | No longer offers a free plan |
| Built-in content creation tools | Support is slow to reply |
| Extensive analytics | Complex pricing structure |
| Limited customization options |
Hootsuite pricing
Hootsuite offers 3 different plans in its pricing structure:
- Professional: $99/month (1 user, 10 social profiles)
- Team: $249/month (3 users, 20 social profiles)
- Enterprise: Custom pricing
- 30-day free trial available
3. Brandwatch
Brandwatch offers powerful social media analytics features. It promotes itself as a customer intelligence tool with advanced analytics capabilities. The platform has a unique AI-powered Consumer Research feature.
It is used to analyze data from multiple social media platforms, news sites, blogs, and forums. The goal of such thorough analysis is to identify social media trends and segment relevant data for your business. Brandwatch is particularly strong in social listening and competitive analysis.
Key features
- Analysis from 100+ million sources
- AI-powered listening technology
- Customizable dashboards
- Real-time alerts and advanced sentiment analysis
Pros & cons
| Pros | Cons |
|---|---|
| Reliable API connections | Very basic reporting tools |
| Comprehensive data coverage | Steep learning curve |
| Excellent influencer discovery | Limited historical data |
| Expensive for smaller businesses |
Brandwatch pricing
Brandwatch pricing is dependent on how many and what features you are availing from the platform. The tool has three different core solutions:
- Consumer research: To search a massive archive of consumer opinion.
- Social media management: To facilitate users to manage all of their social media accounts from the same dashboard.
- Influencer marketing: To help marketers and agencies find the right influencer for their brand.
Brandwatch only reveals its pricing when you contact its customer support with your specific requirements. Generally, its cost starts from $800 per month.
4. Buffer
Buffer helps you measure your social media performance by getting in-depth insights into specific social profiles. The platform takes the guesswork out of social media analytics, focusing on making data actionable and easy to understand. It’s particularly strong in helping teams understand when and what to post for maximum engagement.
Key features
- Cross-platform analytics dashboard
- Content performance tracking
- Automated reporting and custom report builder
Pros & cons
| Pros | Cons |
|---|---|
| AI-powered content suggestions | Limited listening capabilities |
| Simple, intuitive interface | Basic reporting features |
| Excellent content calendar | Limited automation options |
| Restricted features in lower tiers |
Buffer pricing
Buffer has a scalable pricing structure dependent on the number of channels you want to connect with it.
- Free: Basic publishing and analytics tools
- Essentials: $5/month per channel
- Team: $10/month per channel
- 14-day free trial available
5. Sprout Social
Sprout Social is a well-known social media management and monitoring tool, especially among enterprises. It helps brands create, schedule, manage, and monitor their social media content.
The platform stands out for its ability to gather data from almost any social network. Hence, it allows you to track everything from Facebook metrics to Twitter link clicks and Instagram follower growth from a single interface.
Key features
- Cross-channel social media analytics
- Advanced team collaboration tools
- Custom reporting and workflows
- Premium Analytics for custom reports
Pros & cons
| Pros | Cons |
|---|---|
| Intuitive visual reporting interface | Steep learning curve |
| Excellent mobile app support | Limited customization in lower tiers |
| Strong community management tools | Relatively high price point |
| Inconsistent customer support |
Sprout social pricing
Sprout Social pricing starts from $249/seat/month, making it a tool suitable for only enterprises and large-scale brands:
- Standard: $249/seat/month (5 social profiles)
- Professional: $399/seat/month (unlimited social profiles)
- Advanced: $499/month
- Enterprise: Custom pricing with additional features
- 30-day free trial available
Related: 11 Best Sprout Social alternatives
6. Sendible
Sendible is a social media analytics and management tool designed specifically for agencies. It offers comprehensive analysis and reporting features. What sets it apart is its ability to be white-labeled, making it a reliable social media analytics software for agencies that want to use the software under their own brand for their clients.
Key features
- White-label reporting
- Client management tools
- Smart content scheduling
- Comprehensive analytics
Pros & cons
| Pros | Cons |
|---|---|
| Advanced white-labeling options | Need support help for custom metrics |
| Excellent client management | Limited design options |
| Strong team collaboration | No blended metrics |
| Basic real-time dashboards |
Sendible pricing
Sendible offers flexible pricing tiers to suit businesses of all sizes:
- Creator: $29/month (1 user, 6 social profiles)
- Traction: $99/month (4 users, 24 social profiles)
- Scale: $199/month (7 users, 49 social profiles)
- Advanced: $299/month (20 users, 100 social profiles)
- Enterprise: $750/month (80 users, 400 social profiles)
- 14-day free trial available
7. Agorapulse
Agorapulse is a comprehensive social media analytics platform that helps you assess the effectiveness of your social media efforts. Agorapulse has made its mark among the social media tracking tools by offering unique team performance tracking capabilities and an intuitive reporting interface.
Key features
- Social inbox management
- ROI reporting
- Automated moderation
- Custom report builder
Pros & cons
| Pros | Cons |
|---|---|
| Excellent inbox management | Limited collaboration in basic plan |
| Strong ROI tracking | Expensive for small teams |
| User-friendly interface | Basic export options |
| Limited customization features |
Agorapulse pricing:
Agorapulse’s pricing structure has multiple plans to support businesses of varying sizes:
- Free: Basic features for 1 user, 3 social profiles.
- Standard: $99/user/month (10 social profiles)
- Professional: $149/user/month (10 social profiles)
- Advanced: $199/user/month (10 social profiles)
- Custom: Custom pricing
- 30-day free trial
9. Later
Later is a social media analytics tool with user-friendly visual planning features. The interface of Later makes it a great social media analytics tool for brands and marketers focusing on visual platforms like Instagram and Pinterest.
However, it is also important to note that the platform does support analytics for other platforms like Threads, TikTok, and X.
Key features
- Visual content planning
- Instagram analytics
- Basic engagement metrics
- Story analytics
Pros & cons
| Pros | Cons |
|---|---|
| Excellent visual planning | Limited platform support |
| Strong Instagram insights | Basic analytics features |
| User-friendly interface | Limited reporting options |
| Restricted scheduling in the free plan |
Pricing
- Starter: $25/month (1 user, 1 social set)
- Growth: $45/month (3 users, 3 social sets)
- Advanced: $45/month (6 users, 6 social sets)
- 14-day free trial available
Related: Top 15 best Later alternatives
10. Canva Analytics
Canva Analytics is a basic but efficient social media insights tool that combines design capabilities with social media measurements. It is a unique social media analytics solution for businesses that are entirely focused on visual content created using Canva.
Key features
- Content performance tracking
- Basic engagement metrics
- Design-to-posting workflow
- Team collaboration
Pros & cons
| Pros | Cons |
|---|---|
| Seamless design integration | Limited to Canva-created content |
| Easy-to-use interface | Basic analytics features |
| Great template library | Limited export options |
| Restricted customization |
Pricing
- Free: Basic features
- Pro: $6.50/month per user
- Teams: $5/month per user (minimum 3 people)
- Enterprise: Custom pricing
- 30-day free trial
11. SocialPilot
SocialPilot offers an affordable solution for small teams and solopreneurs who need comprehensive social media management without the enterprise price tag. It provides a good balance of features for content scheduling and analytics.
Key features
- Content scheduling
- Analytics dashboard
- Client management
- White-label PDF reports
Pros & cons
| Pros | Cons |
|---|---|
| Affordable pricing | Limited advanced features |
| Good bulk scheduling | Basic listening capabilities |
| Reliable posting | Simple analytics |
| Limited customization |
Pricing
- Essentials: $25.50/month (7 social accounts)
- Standard: $42.50/month (15 social accounts)
- Premium: $85/month (25 social accounts)
- Ultimate: $170/month (50 social accounts)
- 14-day free trial
12. BuzzSumo
BuzzSumo is a powerful content research and social media monitoring platform that analyzes millions of pieces of content to provide insights on social engagement and content performance.
Since its launch in 2013, it has become an essential tool for marketers seeking data-driven content insights, with its database including over 300 trillion engagements.
Key features
- Content performance analysis
- Social engagement tracking
- Influencer identification
- Competitor content analysis
Pros & cons
| Pros | Cons |
|---|---|
| Comprehensive content insights | Higher pricing point for small businesses |
| Excellent influencer discovery | Limited filtering options for content |
| Accurate social share counts | No LinkedIn share tracking |
| Steep learning curve for navigation |
Pricing
- Content Creation: $199 per month for 1 user
- PR & Comms: $299/month
- Suite: $499/month
- Enterprise: $999/month
- 30-day free trial available
13. Cyfe
Cyfe is a business dashboard platform that goes beyond traditional social media analytics by integrating metrics from multiple marketing channels.
It gathers and combines data from various sources, including social media, email marketing, online ads, and CRM tools. All of the consolidated data is presented in a user-friendly and customizable dashboard.
Key features
- Customizable multi-channel dashboard
- Real-time data monitoring
- Email and SMS alerts
- Social media analytics widgets
Pros & cons
| Pros | Cons |
|---|---|
| Extensive integration options | The initial setup can be complex |
| Highly customizable dashboards | Some advanced features need higher tiers |
| Cross-channel data visualization | Learning curve for custom widgets |
| Limited social media scheduling features |
Pricing
- Starter: $19/month
- Standard: $29/month
- Pro: $49/month
- Premier: $89/month
- 14-day free trial available
14. Keyhole
Keyhole specializes in social media analytics and listening, standing out for its robust audience intelligence and campaign performance prediction capabilities.
What makes Keyhole unique is its AI-powered algorithm that helps brands and agencies tap into potential audience insights through advanced social listening features, making it particularly valuable for social media campaign tracking and competitor analysis.
Key features
- Advanced social listening
- Campaign performance prediction
- Sentiment analysis
- Influencer tracking and management
Pros & cons
| Pros | Cons |
|---|---|
| Powerful predictive analytics | Steep learning curve |
| Comprehensive listening tools | Premium features are costly |
| Advanced sentiment analysis | Limited historical data access |
| Basic reporting templates |
Pricing
Keyhole offers two different plans: Teams and Enterprise. Both of these plans have custom pricing, so you have to contact the platform’s sales team.
15. Emplifi
Emplifi, previously known as Socialbakers, is an AI-powered social media marketing and analytics platform that combines comprehensive analytics with content optimization and customer care capabilities.
As an enterprise-level solution, it stands out for its ability to provide deep insights while offering practical tools for content management and audience engagement.
Key features
- AI-powered content intelligence
- Advanced audience analysis
- Automated performance reporting
- Competitive benchmarking
Pros & cons
| Pros | Cons |
|---|---|
| Comprehensive AI capabilities | Premium enterprise pricing |
| Advanced predictive analytics | Complex initial setup |
| Unified marketing suite | Steep learning curve |
| Requires sales consultation |
Pricing
Emplifi offers customized pricing based on the user’s specific requirements.
16. Rival IQ
Rival IQ positions itself as a powerhouse in competitive social media analytics, offering comprehensive insights without requiring data science expertise. It provides detailed competitive analysis across multiple platforms while maintaining an intuitive user interface that makes complex data accessible to marketing teams of all sizes.
Key features
- Cross-platform competitive analysis
- Social media performance tracking
- Ad performance analytics
- Automated insights generation
Pros & cons
| Pros | Cons |
|---|---|
| Easy to visualize data | Higher price point than competitors |
| Comprehensive competitor insights | Limited collaboration in basic plan |
| Robust platform improvements | Expensive for small businesses |
| Limited customization options |
Pricing
- Drive: $239/month (10 competitors)
- Engage: $349/month (20 competitors)
- Engage Pro: $559/month (40 competitors)
- 14-day free trial available
17. Zoho Social
Zoho Social is a social media analytics and management platform that stands out for its ability to provide deep audience insights and real-time engagement tracking.
The platform excels in offering detailed demographic analysis and content performance metrics while integrating seamlessly with other Zoho products for enhanced business intelligence.
Key features
- Real-time monitoring and analytics
- Custom report builder
- Audience demographic analysis
Pros & cons
| Pros | Cons |
|---|---|
| Consolidated analytics dashboard | Limited in-depth analytics |
| Easy to customize reports | Email support only |
| Useful mobile app | Limited integration |
| Basic content analysis tools |
Pricing
- Standard: $15/month per brand
- Professional: $40/month per brand
- Premium: $65/month per brand
- 15-day free trial available
18. HubSpot
HubSpot’s social media analytics tool stands out for its deep integration with the broader HubSpot ecosystem, providing a comprehensive view of how social media impacts your bottom line.
What makes it unique is its ability to connect social interactions directly to CRM data, allowing businesses to track the complete customer journey from social engagement to conversion.
Key features
- AI-powered sentiment analysis
- Keyword monitoring streams
- Social media ROI tracking
Pros & cons
| Pros | Cons |
|---|---|
| Deep CRM integration | Significantly higher pricing |
| Comprehensive ROI tracking | Requires HubSpot ecosystem |
| Advanced attribution modeling | Complex initial setup |
| Limited standalone functionality |
Pricing
- Marketing Hub Professional: $800/month (3 users, 50 social accounts)
- Marketing Hub Enterprise: $3,600/month (5 users, 300 social accounts)
- 14-day free trial available
19. Iconosquare
Iconosquare delivers comprehensive social media analytics with a focus on providing clear, actionable insights into account growth and content performance.
The platform excels in offering detailed metrics across multiple platforms while maintaining an easy-to-understand interface for both beginners and advanced users.
Key features
- Custom analytics dashboards
- Story performance tracking
- Competitor analysis
- Audience demographics
Pros & cons
| Pros | Cons |
|---|---|
| Comprehensive analytics | Higher price point |
| Intuitive interface | Limited customization options |
| Advanced export options | Restricted features in basic plan |
| Some features require upgrades |
Pricing
- Launch: $39/month (1 user, 10 profiles)
- Scale: $83/month (3 users, 30 profiles)
- Excel: $139/month (6 users, unlimited profiles)
- Agency: Custom pricing (unlimited users, unlimited profiles)
- 14-day free trial
20. Tailwind
Tailwind is an AI-powered social media analytics and management platform that specializes in visual-first platforms, particularly Pinterest and Instagram. Tailwind is known for its smart scheduling and hashtag recommendation features.
Moreover, its ability to provide detailed analytics specifically optimized for visual content performance is useful for marketers and brands focusing on visual content.
Key features
- AI-powered SmartSchedule
- Color-coded hashtag recommendations
- Pinterest analytics dashboard
- Bulk content scheduling
Pros & cons
| Pros | Cons |
|---|---|
| Advanced AI scheduling | Limited to visual platforms |
| Smart hashtag analysis | Basic analytics in the free plan |
| Intuitive content planning | Higher cost per social account |
| Platform-specific limitations |
Pricing
- Pro: $24.99/month (1 account)
- Advanced: $49.99/month (2 accounts)
- Max: $99.99/month (3 accounts)
- Free plan available with basic features
21. Talkwalker
Talkwalker, now part of Hootsuite, is an enterprise-level social media analytics and consumer intelligence platform that provides comprehensive monitoring across social media, news, blogs, and forums. Talkwalker has efficient real-time monitoring capabilities to provide deep insights into consumer conversations and brand sentiment across multiple channels and languages.
Key features
- Real-time social listening
- Sentiment analysis
- Crisis management tools
- Geographic mention mapping
Pros & cons
| Pros | Cons |
|---|---|
| Comprehensive data coverage | Enterprise-level pricing |
| Advanced sentiment analysis | Complex learning curve |
| Real-time monitoring | Overwhelming feature set |
| Requires dedicated management |
Pricing
Talkwalker has four different plans: Listen, Analyze, Business, and Premium. All of these plans have custom pricing.
22. X (Twitter) Analytics
While most of the native analytics tools are available for free, X Analytics is a premium native analytics tool available exclusively to X Premium subscribers. X analytics dashboard provides detailed insights into content performance and audience engagement for paying subscribers.
Key features
- Post-performance tracking
- Engagement analytics
- Custom date range analysis
- Real-time analytics
Pros & cons
| Pros | Cons |
|---|---|
| Real-time data access | Requires premium subscription |
| Detailed engagement metrics | Limited historical data |
| Easy-to-use interface | Basic export capabilities |
| Features still in beta |
Pricing
X (Twitter) analytics are now only available with an X Premium subscription, starting at $8 per month.
Related: Top 9 paid & free X (Twitter) analytics tools in 2025
Top 5 free social media analytics tools
Most of the social media platforms also have free native social media analytics tools to help you get information about basic platform-specific metrics.
Some of the most popular free social media analytics tools are:
23. Meta Business Suite
Meta Business Suite is the official free analytics tool for both Facebook and Instagram. It provides a complete view of your performance across both Meta social media platforms. It’s particularly useful for businesses and agencies using Facebook and Instagram for marketing.
Key features
- Audience demographics
- Post performance metrics
- Ad performance tracking
Pros & cons
| Pros | Cons |
|---|---|
| Comprehensive Meta insights | Limited to Meta platforms |
| Real-time data updates | Basic export capabilities |
| Integrated ad management | Limited historical data |
| Basic customization options |
Related: 15 Instagram analytics tools you should be using in 2025
24. LinkedIn Analytics
LinkedIn Analytics provides robust insights for B2B companies and professional networking, offering detailed information about your company page performance and audience engagement.
Key features
- Visitor analytics
- Engagement metrics
- Track followers growth
Pros & cons
| Pros | Cons |
|---|---|
| Detailed B2B insights | Limited to LinkedIn platform |
| Professional audience data | Basic reporting features |
| Good export options | Limited customization |
| Restricted historical data |
Related: The best analytics tools to track and optimize your LinkedIn success
25. TikTok Analytics
TikTok Analytics is a free native analytics tool available to all Pro account users, offering comprehensive insights into profile performance, content engagement, and audience behavior. What sets it apart is its ability to provide detailed video performance metrics and audience insights without any subscription costs.
Key features
- Profile performance tracking
- Video engagement analytics
- Audience insights dashboard with real-time metrics
Pros & cons
| Pros | Cons |
|---|---|
| Completely free | Advanced insights are limited to accounts with more than 100 followers |
| Comprehensive video metrics | Basic export options |
| Detailed audience insights | Limited to TikTok only. |
Related: Top 11 TikTok analytics tools for marketers in 2025
26. Pinterest Analytics
Pinterest Analytics is a free, comprehensive analytics tool available to all business account holders. It offers deep insights into pin performance, audience behavior, and engagement metrics. Other than providing basic engagement metrics, it also provides detailed audience interest data and trending topic analysis.
Key features
- Performance dashboard
- Audience insights reporting
- Video analytics
- Pin engagement tracking
Pros & cons
| Pros | Cons |
|---|---|
| Comprehensive free analytics | Requires business account |
| Detailed audience insights | Limited historical data |
| Rich trend analysis | Basic export features |
| Platform-specific metrics |
Related: Guide to Pinterest analytics: Understanding your performance metrics
27. YouTube Studio
YouTube Studio serves as a comprehensive analytics and channel management platform for creators. It provides detailed insights into video performance, audience behavior, and channel growth.
Key features
- Channel performance tracking
- Video analytics dashboard
- Shorts-specific metrics
Pros & cons
| Pros | Cons |
|---|---|
| Comprehensive analytics suite | Complex interface for beginners |
| Detailed audience insights | Limited comparative analytics |
| Real-time performance data | Basic export options |
Pricing
- Free with YouTube channel
- No paid tiers
- All features included
- Monetization features available with YPP
Related: 13 best YouTube analytics tools to grow your channel in 2025
Choosing the right social media analytics tool
Choosing the right social media analytics tool is more than just comparing feature lists—it’s about finding a solution that aligns with your workflow and helps you make better strategic decisions.
While each tool we’ve covered has its strengths, the key is to identify which features matter most for your specific needs and growth stage.
For teams looking to combine comprehensive analytics with intuitive content management, ContentStudio stands out as a leading social media management and analytics tool. You can take advantage of the 14-day free trial to experience firsthand how ContentStudio can transform your social media strategy.
Whatever tool you choose, remember that the best analytics platform is the one you’ll actually use consistently. Start with your core requirements, consider your budget and team size, and choose a solution that can grow with your needs.
Plan, schedule, share, and analyze content for 15+ social media channels.
Try ContentStudio for FREE
FAQs
Social media analytics is the process of collecting, analyzing, and interpreting data from social media platforms to understand content performance, audience behavior, and campaign effectiveness.
It helps businesses make data-driven decisions about their social media strategy by providing insights into engagement, reach, and audience demographics.
1. Descriptive analytics: Tracks what has happened (metrics like likes, shares, comments)
2. Diagnostic analytics: Explains why it happened (audience behavior patterns, content performance analysis)
3. Predictive analytics: Forecasts what might happen (trend analysis, content recommendations)
4. Prescriptive analytics: Suggests actions to take (optimization recommendations, best posting times)
The best tools vary based on your specific needs, but top contenders include:
– ContentStudio: Best for comprehensive analytics and content management
– Sprout Social: Expensive but great for enterprise-level needs
– Buffer: Great for small businesses
– Hootsuite: Strong for team collaboration
– Native analytics: Free options from each platform
Social media analytics plays a game-changing role in modern digital marketing by transforming raw data into actionable insights. It empowers businesses to measure real ROI, understand their audience’s behavior, and craft content that truly resonates.