Social media scheduling tools are at the very core need of maintaining a consistent and engaging social media presence in this digital era. These platforms help both businesses and individuals manage multiple social media accounts and post timely content without getting overwhelmed.
In this article, we’ll explore some of the top social media scheduling tools, starting with a brief discussion of how to choose the right one for your needs.
How to choose the right social media scheduling tool?
Choosing the right platform from the sea of social media scheduling tools is vital to streamline your content strategy and maximize engagement across platforms. Consider the following factors to pick the best social media scheduling app:
- Platform compatibility: Ensure the tool supports all the social media platforms you use, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and YouTube.
- User interface and experience: Opt for a social media scheduler with an intuitive and user-friendly interface to facilitate efficient scheduling and management.
- Features and functionality: Look for advanced features like bulk scheduling, content curation, analytics, team collaboration, and mobile app access to manage your social media on the go.
- Pricing: Evaluate the cost-effectiveness of the tool, considering your budget and the value it offers.
- Customer support: Reliable customer support is essential for timely assistance and troubleshooting.
- Scalability: Choose a tool that can grow with your needs, accommodating additional accounts or team members as required.
By assessing these aspects, you can select the best social media scheduling tool that aligns with your specific requirements and enhances your social media management efforts.
Now, without any delay, let’s explore the top social media schedulers.
Table of content
1. ContentStudio
ContentStudio is a comprehensive social media management platform designed to streamline content creation, scheduling, and analysis across multiple social networks. It offers a suite of tools tailored for agencies, brands, and marketers to enhance their online presence and engagement.
Key features
- Unified social media dashboard: Manage all your social media accounts from a single interface, allowing for efficient planning, scheduling, and publishing of content across various platforms.
- AI-powered content creation: Use the AI assistant to generate engaging captions, suggest relevant hashtags, and create compelling images.
- Collaborative tools: Facilitate teamwork with features like content approval workflows, shared calendars, and real-time collaboration.
- Advanced analytics and reporting: Monitor and analyze social media performance with in-depth insights, competitor benchmarking, and customizable reports to inform strategic decisions.
- Content discovery and curation: Stay ahead of trends by discovering relevant content from the web, YouTube, and Twitter, enriching your social media strategy.
- Automation capabilities: Automate repetitive tasks with features like bulk scheduling, evergreen campaigns, and RSS feed integration.
Pros and cons
ContentStudio offers a robust set of features suitable for businesses, agencies, and individual users, though it has certain limitations.
| Pros | Cons |
|---|---|
| User-friendly interface simplifies content planning and scheduling | Scheduling via mobile app can be a little challenging for new users |
| AI-powered tools assist in generating engaging captions and images | Lack of social listening |
| Supports a wide range of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, and Threads | |
| Unified inbox consolidates messages and comments for efficient engagement | |
| Robust analytics and reporting tools provide insights into content performance | |
| Content discovery features help in curating trending topics | |
| Collaboration tools facilitate team workflows and content approvals | |
| Affordable pricing plans suitable for various business sizes |
Pricing
Following is the ContentStudio’s pricing breakdown based on its annual pricing:
- Starter: $19/month
- Pro: $49/month
- Agency: $99/month
A 14-day free trial is available for users to explore the platform’s capabilities before committing to a subscription.
Overall, ContentStudio stands out as a robust solution for social media management, offering a blend of AI-driven content creation, comprehensive scheduling tools, and insightful analytics.
2. Hootsuite
Hootsuite is one of the most powerful social media scheduling tools that simplifies content management across multiple platforms. It offers advanced scheduling, content planning, analytics, and collaboration tools, making it ideal for businesses and agencies looking for a comprehensive solution.
Key features:
- Multi-platform scheduling: Schedule posts in advance for Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, and YouTube.
- Comprehensive content calendar: Plan, track, and adjust your scheduled posts for better visibility and consistency.
- Time zone synchronization: Optimize engagement by scheduling posts based on different audience locations.
- Bulk scheduling: Upload and schedule multiple posts at once to streamline content planning.
- OwlyAI (AI-powered assistant): Generate content ideas and optimize posts with hashtag recommendations and best posting times.
- Engagement and monitoring tools: Use the built-in social inbox to track mentions and respond quickly.
- Advanced analytics: Measure performance across platforms to refine your social media strategy.
Pros and cons
Hootsuite is a comprehensive social media management platform favored by agencies and large businesses for its extensive features and integrations. However, it comes with certain limitations that may affect its suitability for some users.
| Pros | Cons |
|---|---|
| All-in-one tool suitable for managing multiple social media platforms | Higher cost compared to other social media management tools |
| Robust analytics and reporting features | Cannot tag Instagram accounts directly within the platform |
| Supports a wide range of social networks | Interface can be overwhelming due to feature richness |
| Offers social listening and engagement tools |
Pricing:
- Professional: $99/month (1 user, 10 accounts).
- Team: $249/month (3 users, 20 accounts).
- Enterprise: Custom pricing (for larger organizations).
Hootsuite is a premium choice for businesses looking to automate and enhance their social media presence. With its powerful scheduling, analytics, and engagement features, it’s an excellent tool for managing complex social strategies. However, the platform comes with a learning curve and a higher price tag, making it more suitable for medium-to-large businesses rather than solo marketers or startups.
Related: Hootsuite vs ContentStudio
3. Sprout Social
Sprout Social is an advanced social media scheduling tool designed to optimize the efficiency of social media management. It provides a comprehensive solution for businesses of all sizes, allowing them to manage, schedule, and track content across multiple platforms.
Known for its comprehensive interface, Sprout Social’s scheduling tool relies on data-driven insights to help businesses post at the most optimal times, ensuring higher engagement. The platform also excels in collaboration features, making it a go-to tool for teams working on large-scale social media strategies.
Key features
- Optimized scheduling: Sprout Social uses data-driven insights to recommend the best times for posting, increasing the likelihood of posts reaching and engaging a larger audience.
- Collaborative workflow: It facilitates seamless collaboration with team members. Tasks like drafting, reviewing, and approving posts are integrated into the platform, enhancing workflow efficiency, especially for large teams.
- Comprehensive calendar view: Sprout’s interactive calendar allows you to plan and organize all your scheduled posts in one place. This makes it easy to visualize and manage your content strategy, avoiding double-booking or missing posts.
Pros and cons
Sprout Social is an all-in-one social media management tool designed for businesses and agencies. It excels in scheduling, publishing, and reporting, though it comes with a higher price tag and some usability challenges.
| Pros | Cons |
|---|---|
| Enterprise-level features for large businesses and agencies | Extremely expensive compared to other tools |
| Best-in-class reporting and analytics | Higher learning curve than other platforms |
| Easily manage multiple accounts and platforms | Post scheduler less usable than some competitors |
| Additional users are charged separately, making it costly for larger teams | |
| Customer service can be slow and unresponsive at times |
Pricing
- Standard: $249/month (5 users)
- Professional: $399/month (Unlimited users)
- Advanced: $499/month (Unlimited users)
- Enterprise: Custom pricing
Sprout Social offers an all-in-one solution for businesses that need comprehensive social media management, including scheduling, publishing, and collaboration features. However, its premium pricing may make it less accessible for smaller businesses or individuals.
Related: Sprout Social vs ContentStudio
4. Sendible
Sendible is one of those social media scheduling tools that are specifically designed for agencies, businesses, and teams looking for an all-in-one solution to manage multiple social media accounts. It simplifies content scheduling, social listening, and collaboration, making it an excellent choice for brands looking to streamline their social media workflow.
Key features
- Advanced post scheduling: Schedule posts across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and WordPress. The Smart Queues feature automates publishing by setting up recurring posting schedules, ensuring consistent content delivery.
- Intuitive content calendar: Get a visual overview of scheduled posts to manage campaigns efficiently. The calendar includes holiday hashtags and trend suggestions to make content planning easier.
- White-labeling and client management: Agencies can customize the platform with their branding using white-label options. Sendible also offers client dashboards and approval workflows for seamless collaboration.
- Social listening and engagement: Monitor brand mentions and audience conversations with built-in social listening features. The social inbox consolidates messages from multiple platforms, allowing teams to respond quickly.
- Analytics and reporting: Generate in-depth analytics and customizable reports to track engagement, audience growth, and campaign effectiveness, helping businesses refine their social media strategies.
Pros and cons
Sendible is an all-in-one social media management tool designed for agencies and businesses that need more than just scheduling.
| Pros | Cons |
|---|---|
| Unlimited scheduling across all plans | No AI writing assistant |
| User-friendly content calendar | Pinterest scheduling is supported |
| Optimal posting time suggestions | Engagement tools are limited to Facebook, LinkedIn, and Twitter |
| Can feel overwhelming due to its many features |
Pricing
- Creator: $29/month (1 user, 6 social profiles)
- Traction: $99/month (4 users, 24 social profiles)
- Scale: $199/month (7 users, 49 social profiles)
- Advanced: $299/month (20 users, 100 social profiles)
- Enterprise: $750/month (80 users, 400 social profiles)
Related: ContentStudio vs Sendible
5. Later
Later is a powerful social media scheduling tool that offers deep integration with TikTok, Meta, and Pinterest. It provides a user-friendly visual planner, advanced scheduling features, and built-in design tools to optimize content for different platforms. While it supports multiple social networks, its strongest focus is on Instagram, making it ideal for Instagram marketers.
Key features
- Social media scheduling: Auto-publish posts to leading platforms, including Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter. It also supports direct scheduling for Reels and Carousel posts.
- Visual planner: Preview how your scheduled posts will look in your feed and rearrange them as needed in a live preview.
- Media library: Upload and store images and videos in a centralized library for easier scheduling.
- AI caption writer: Generate captions for posts in seconds using AI-powered suggestions.
- Hashtag suggestions: Get relevant hashtags for Instagram, Facebook, and Twitter posts to maximize reach.
- First comment scheduling: Schedule the first comment on Instagram posts to hide hashtags and keep captions clean.
- Link in bio tool: Create a custom link in bio page for Instagram and TikTok to drive traffic to multiple destinations.
- Search brand mentions: Find and repurpose user-generated content from tags and mentions.
- Analytics and reporting: Track performance with in-depth Instagram analytics and personalized insights to improve content.
- Mobile app: Manage and schedule posts on the go from your smartphone.
- Brand collaboration tools: Connect with creators and manage influencer campaigns directly within Later.
Pros and cons
Later is a visually appealing social media scheduler with strong planning tools and support for multiple platforms.
| Pros | Cons |
|---|---|
| Intuitive drag-and-drop content calendar | Unlimited scheduling is only in the Enterprise plan |
| Great for visual content planning | No built-in social inbox or listening tools |
| Suggests best hashtags for posts | No Google Business profile scheduling |
| Supports major social platforms | No free plan, only a limited free trial |
| Customizable link in bio for Instagram | Lacks content curation from external sources |
Pricing
- Starter: $25/month (1 user, 1 social set)
- Growth: $45/month (3 users, 3 social sets)
- Advanced: $45/month (6 users, 6 social sets)
Later is an excellent tool for visual content planning and Instagram-first marketing, offering a range of powerful features to streamline content creation and scheduling.
6. CoSchedule
CoSchedule is a project management tool that can also be used for social media scheduling. It is designed to streamline marketing workflows, including social media scheduling. It offers a marketing calendar that helps social media professionals plan, organize, and automate content across multiple platforms. While not a full-scale social media tool, CoSchedule excels at integrating marketing activities like blog posts, email marketing, and events into a unified calendar.
Key features
- Best time to post: Uses advanced algorithms to determine optimal posting times based on audience engagement.
- Social queue filling: Automatically slots scheduled posts into the best available times to maintain a consistent social media presence.
- Bulk scheduling: Upload and schedule multiple posts at once, saving time on manual scheduling.
- ReQueue Bucket: Automatically reshares evergreen content when there’s a gap in your posting schedule.
- Social media optimizer: Helps tailor captions and content for different social media platforms.
- Analytics and reporting: Features like the Top Content Report help track social media campaign performance by identifying high-performing content.
- Marketing campaign integration: Allows for the coordination of blog posts, email marketing, events, and social media in one calendar.
- Platform integrations: Works with Facebook, Instagram, LinkedIn, Twitter, WordPress, MailChimp, and other marketing tools.
Pros and cons
CoSchedule is a robust scheduling tool that helps businesses plan and automate their content, but some features are locked behind higher-tier plans.
| Pros | Cons |
|---|---|
| Powerful scheduling for long-term planning | Limited to Instagram Business profiles for direct publishing |
| Saves time with automated posting | Collaboration and templates require the pro version |
| Great for businesses managing multiple platforms | User interface can feel outdated and unintuitive |
| Lacks some modern features found in competitors |
Pricing
- Free: Basic marketing calendar with limited features
- Social calendar: $19/month
- Agency calendar: $49/month
- Content calendar: Custom
- Marketing suite: Custom
Overall, CoSchedule offers a range of features that can enhance social media management and content scheduling. While its intuitive design and comprehensive tools are beneficial, potential users should consider the pricing structure and assess whether it aligns with their specific needs and budget.
7. Buffer
Buffer is a budget-friendly and user-friendly social media scheduling tool that supports multiple platforms, including Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, Mastodon, Google Business, and Shopify. It’s ideal for small businesses, marketers, and teams who need an efficient way to plan, schedule, and analyze social media content.
Key features
- Multi-platform scheduling: Supports a wide range of social networks, including Mastodon.
- AI Assistant: Generates post ideas, repurposes content, and provides inspiration.
- Customizable scheduling: Schedule posts at set times or add them to a queue for automatic posting.
- Collaboration tools: Manage roles, approvals, and team workflows for seamless content creation.
- Analytics & engagement: Monitor performance, track audience interactions, and respond to messages.
- Start Page (link-in-bio tool): Helps drive traffic from social media to multiple links or CTAs.
- Mobile scheduling: Use the Buffer app on iOS and Android to schedule posts on the go.
Pros and cons
Buffer is an affordable and easy-to-use scheduling tool, making it a great choice for small businesses and individuals. However, it lacks some advanced features found in competitors.
| Pros | Cons |
|---|---|
| Simple and clean user interface | No built-in content curation tool |
| Supports niche platforms like Mastodon and Bluesky | Limited collaboration tools for teams |
| Affordable pricing plans | Pricing structure can get expensive for multiple social accounts |
| Helps convert social traffic into sales with link tools | No automatic publishing for TikToks and Instagram Stories |
| Customer support could be better |
Pricing
- Free: Basic publishing and analytics tools
- Essentials: $5/month per channel
- Team: $10/month per channel
Buffer is a great choice for businesses looking for an affordable yet powerful social media scheduler. It stands out with its simple interface, AI-powered assistance, and generous free plan. However, its content discovery and analytics could be more advanced. If you need a cost-effective, all-in-one scheduler with basic insights, Buffer is a solid option.
8. Zoho Social
Zoho Social is an all-in-one social media management platform designed for businesses and agencies looking to enhance their marketing strategies. I find it to be a great alternative to more expensive tools like Sprout Social, offering a balanced mix of scheduling, analytics, and collaboration features without the hefty price tag.
Key features
- Multi-platform scheduling: Supports Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, TikTok, and Google Business Profile.
- Bulk scheduling: Transfer posts from a spreadsheet to the Zoho Social content calendar.
- Advanced analytics & reporting: Gain insights with custom and pre-built reports to optimize your social media strategy.
- Editorial calendar: Organize content, schedule posts, and set up publishing queues for better workflow management.
- Social listening: Monitor keywords and mentions to track industry trends and engage with your audience.
- Collaboration tools: Assign roles, discuss posts, and manage approvals within teams.
- Mobile app: Schedule, track, and manage posts on the go.
Pros and cons
Zoho Social is a comprehensive social media management platform that offers a range of features to streamline content scheduling and audience engagement. However, some users find its collaboration tools and analytics capabilities could be more advanced.
| Pros | Cons |
|---|---|
| User-friendly interface simplifies social media management | Collaboration features may not suit complex workflows |
| Supports multiple social media platforms | Analytics and reporting are less robust than specialized tools |
| Seamless integration with other Zoho applications | Mobile app lacks some functionalities compared to the web version |
| Limited support for less popular social media channels | |
Pricing
- Standard: $15/month per brand
- Professional: $40/month per brand
- Premium: $65/month per brand
Zoho Social is a fantastic choice for businesses and agencies needing an affordable yet powerful social media tool. The intuitive dashboard, strong analytics, and team collaboration features make it stand out. While it may not be as feature-rich as ContentStudio, it delivers great value for money and is a solid option for social media managers looking for efficiency.
9. Tailwind
Tailwind is quite different from other social media scheduling tools because it is designed primarily for Pinterest and Instagram, making it an excellent choice for marketers who are focused on visual content.
While it also integrates with Facebook, it lacks support for other major social platforms, which may require users to supplement it with additional tools.
Key features
- Pinterest and Instagram scheduling: Specializes in scheduling and automating posts for visually-driven platforms.
- Content discovery: Finds and suggests high-quality content (mainly images) for users to post.
- Drag-and-drop functionality: Simplifies post creation and scheduling.
- Bulk scheduling: Allows users to upload and schedule multiple posts at once.
- Smart scheduling: Recommends peak engagement times to maximize reach and interaction.
- Analytics and monitoring: Tracks post performance and engagement metrics to optimize social strategies.
Pros and cons
Tailwind is a social media scheduling tool primarily designed for Pinterest, but it also supports Instagram and Facebook. It offers unique features like automated content creation and personalized marketing plans, though it has certain limitations.
| Pros | Cons |
|---|---|
| User-friendly reporting and analytics | Supports only Pinterest, Instagram, and Facebook |
| Automated content creation and design features | Higher cost |
| Offers a free plan with basic features | Some users report issues with customer support responsiveness |
| Lacks support for platforms like Twitter and LinkedIn | |
Pricing
- Pro: $24.99/month
- Advanced: $49.99/month
- Max: $99.99/month
10. Agorapulse
Agorapulse is an all-in-one social media management tool that offers scheduling, engagement, monitoring, and reporting at a reasonable price. I find it to be a great option for businesses and agencies looking for a user-friendly and collaborative platform.
With support for Facebook, Twitter, Instagram, LinkedIn, Google Business Profile, YouTube, and TikTok, it ensures consistency across multiple platforms.
Key features
- Collaborative scheduling: Plan, schedule, and publish posts with team workflows and approval processes.
- Publishing calendar: A drag-and-drop interactive calendar with multiple view options.
- Content queues: Automate posting with predefined schedules to save time.
- Social inbox: Collect and filter all comments, messages, and mentions for easy engagement.
- Canva integration: Design and edit social media graphics directly within the platform.
- Mobile app: Manage and schedule content on the go.
Pros and cons
Agorapulse is a comprehensive social media management tool favored by agencies and social media managers for its robust features and user-friendly interface. However, it comes with certain limitations that may affect its suitability for some users.
| Pros | Cons |
|---|---|
| Unlimited posts available on all plans | Higher cost for additional user accounts |
| Supports major social networks | Does not support scheduling to niche platforms like Mastodon or Twitch |
| Provides advanced reporting features | Advanced features only available in higher-tier plans |
| Pricing can be expensive for teams due to per-user charges | |
| Lacks Pinterest publishing support |
Pricing
- Free: Basic features for 1 user, 3 social profiles.
- Standard: $99/user/month (10 social profiles)
- Professional: $149/user/month (10 social profiles)
- Advanced: $199/user/month (10 social profiles)
- Custom: Custom pricing
Agorapulse is a solid choice for agencies and social media managers who need a scheduling tool with robust collaboration, reporting, and monitoring features. The clean interface, AI-powered tools, and advocacy campaigns set it apart. However, pricing per user can be costly for larger teams, making it less budget-friendly for big agencies.
Related: 15 best Agorapulse alternatives for agencies and marketers
11. SocialPilot
SocialPilot is a budget-friendly social media management tool designed for agencies and businesses handling multiple accounts. It provides bulk scheduling, client collaboration, and white-label reporting, making it a solid choice for teams managing social media at scale.
Key features
- Multi-platform scheduling: Plan and post across Facebook, Instagram, LinkedIn, Twitter, and more.
- Bulk scheduling: Upload and schedule multiple posts at once, saving time on large campaigns.
- Time zone flexibility: Schedule posts for different time zones to reach your audience at optimal times.
- Client management: Provide white-label dashboards and post approvals for seamless client collaboration.
Pros and cons
SocialPilot is a versatile social media management tool that offers robust scheduling and collaboration features, making it ideal for individuals and businesses managing multiple accounts. However, it has certain limitations that may affect its suitability for some users.
| Pros | Cons |
|---|---|
| User-friendly interface simplifies scheduling across multiple accounts | No free plan available |
| White-label customization options for branding | Limited to one social account per brand |
| Supports all major social media platforms | Fewer integrations compared to competitors in the field |
| User interface could be improved for a more modern experience | |
Pricing
- Essentials: $25.50/month (7 social accounts)
- Standard: $42.50/month (15 social accounts)
- Premium: $85/month (25 social accounts)
- Ultimate: $170/month (50 social accounts)
Overall, SocialPilot is a great tool for agencies that need bulk scheduling, client approvals, and collaboration features. However, if you’re only managing a few accounts, you might find better value elsewhere.
Related: Best SocialPilot alternatives
12. SocialBee
SocialBee is a comprehensive social media management tool designed to help businesses, freelancers, and agencies effectively schedule and automate their social media content.
It offers content categorization, evergreen content recycling, and engagement tools to keep your profiles active. The platform also integrates with major social networks like Facebook, X, LinkedIn, Instagram, and Google Business Profile, as well as third-party tools like Canva for content creation.
Key features
- Content categorization and recycling: Organize content into categories and automate evergreen post recycling.
- Comprehensive engagement tools: Interact with followers, automate responses, and schedule posts at optimal times.
- RSS feeds & curated content: Fill your content calendar automatically with relevant third-party content.
- Content approval workflows: Collaborate with team members, assign roles, and streamline approvals.
Pros and cons
SocialBee is a versatile social media management tool that offers robust scheduling capabilities and AI-driven features, making it ideal for businesses and individuals aiming to enhance their online presence. However, it has certain limitations that may affect its suitability for some users.
| Pros | Cons |
|---|---|
| Supports a wide range of social media platforms, including niche networks like Bluesky and Threads | Lacks social listening features, limiting real-time brand monitoring |
| AI-driven scheduling and content creation with the Social Media Copilot | Pricing may be higher compared to some competitors |
| Robust collaboration features | Bulk video uploading can encounter errors |
| Efficient content categorization and recycling options | Content calendar displays only one social media profile at a time |
| Mobile app offers limited functionality compared to the web version |
Pricing
- Bootstrap: $29/month – Best for solopreneurs managing 5 social accounts.
- Accelerate: $49/month – Supports 10 social accounts and 1 workspace.
- Pro: $99/month – Designed for businesses handling 25 accounts and team collaboration.
- Agency: $179/month to $449/month
SocialBee’s content categorization and automation make it one of the best tools for planned content strategies. However, if your social media approach relies on real-time engagement, it might not be the most flexible option.
13. Statusbrew
Statusbrew is a powerful social media management tool designed for businesses and agencies to streamline scheduling, content planning, and engagement. It offers automation, analytics, and reputation management features to enhance social media strategies.
Key features:
- Multi-platform scheduling: Schedule and publish posts across multiple social media channels with customized settings for each platform.
- Content calendar & planning: Organize, preview, and manage scheduled posts in a centralized calendar for better workflow.
- Automation & approvals: Streamline content approvals, workflows, and engagement tracking for seamless execution.
Pros and cons
| Pros | Cons |
|---|---|
| Supports multiple social media platforms, including niche networks | Complex interface may overwhelm first-time users |
| Robust team collaboration and engagement features | Limited customization options for social media scheduling |
| Comprehensive analytics and reporting tools | Editing scheduled content for multiple posts can be challenging |
| Efficient management of multiple social media profiles | Higher cost for additional user accounts compared to competitors |
Pricing:
- Lite: $89/month
- Standard: $179/month
- Premium: $299/month
- Enterprise: Custom pricing
Statusbrew is a strong choice for businesses looking for a well-rounded social media scheduler. The platform excels in content planning and automation, but its pricing may be a bit steep for smaller teams. However, if you need a tool that integrates scheduling with advanced social listening and moderation, it’s worth considering.
14. Publer
Publer is a versatile social media scheduler with multiple scheduling options, making it a great tool for businesses, agencies, and content creators. It allows users to schedule posts individually, in bulk, or through automation features like post recycling and auto-scheduling.
Key features:
- Drag-and-drop content calendar: Easily plan, schedule, and reschedule posts with a visual calendar.
- Auto-scheduling & queue management: Automate post-sharing based on predefined schedules.
- Post recycling: Reshare high-performing content at set intervals to maximize engagement.
Pros and cons
Publer is a user-friendly social media management tool that offers a range of features to streamline content scheduling and enhance online presence. However, it has certain limitations that may affect its suitability for some users.
| Pros | Cons |
|---|---|
| Intuitive and clean user interface | Twitter integration requires a paid subscription |
| AI-powered features enhance content creation | Lacks social inbox and listening features |
| Flexible pricing plans suitable for various needs | Post recycling available only on higher-tier plans |
| ‘Best time to post’ recommendations limited to Business plan and above |
Pricing:
- Free: Limited scheduling for up to 3 accounts.
- Professional: $12/month (for up to 3 accounts, additional slots available).
- Business: $21/month (for up to 3 accounts, additional slots available).
Publer is a budget-friendly yet feature-packed scheduler, especially for those who want automation and content recycling. Its user-friendly interface and integration with design tools like Canva make it an excellent choice for content creators and agencies alike.
Related: 14 Best Publer alternatives for agencies and marketers
15. Planable
Planable is a social media scheduling tool designed for seamless collaboration. It allows teams to create, plan, and approve content efficiently, making it an ideal choice for agencies and brands managing multiple social accounts.
Key features:
- Drag-and-drop content calendar: Plan, schedule, and organize posts visually across multiple platforms.
- Multi-level approval workflow: Ensure smooth content approval without endless emails and back-and-forth edits.
- Content synchronization: Prepare and schedule posts across different platforms simultaneously to save time.
Pros and cons
Planable is a user-friendly social media management tool designed to streamline content planning and collaboration. While it offers robust features for scheduling and team coordination, it has certain limitations that may affect its suitability for some users.
| Pros | Cons |
|---|---|
| Intuitive interface with multiple views for easy content planning | Lacks social media listening and monitoring features |
| Robust collaboration tools enhance team workflows | Limited support for platforms like Alignable, Nextdoor, and Tumblr |
| Customizable pricing based on workspaces and users | Bulk edit feature in list view available only with Enterprise Plan |
| No integrated stock image or video library | |
| Manual selection of posting times for each post; no automated scheduling |
Pricing:
- Free: Limited access for small teams.
- Basic: $39/month
- Pro: $59/month
- Enterprise: Custom pricing
Planable is one of the best choices for teams looking for an intuitive, collaborative scheduling tool. Its multi-view content calendar, approval system, and AI-powered writing assistance make it a powerful tool for managing content efficiently.
Related: ContentStudio vs Planable: Make a better choice
16. Loomly
Loomly is a versatile social media scheduling tool designed for marketers who want to streamline their social media management processes. It offers a range of features including cross-platform scheduling, post optimization tips, and collaboration tools to ensure teams can efficiently plan, create, and manage content.
Key features
- Cross-platform scheduling: Loomly allows you to schedule posts across multiple platforms like Facebook, Instagram, TikTok, LinkedIn, and more, ensuring your content is timely and consistent.
- Advanced post states: Loomly categorizes posts into various stages (draft, pending approval, approved, and scheduled), which streamlines workflow management and ensures timely publishing.
- Calendar heatmap view: This unique feature helps you visually track your posting frequency and density, making it easier to spot scheduling gaps and optimize content distribution.
Pros and cons
Loomly is an intuitive social media management platform designed to streamline content creation and scheduling for individuals and teams. While it offers a range of features to enhance social media workflows, it also has certain limitations that may affect its suitability for some users.
| Pros | Cons |
|---|---|
| User-friendly interface simplifies content planning and scheduling | Lacks social media listening and monitoring features |
| Post recommendations based on holidays and trending topics | Advanced collaboration tools and custom workflows are only available in higher-tier plans |
| Ability to manage comments and direct messages from a single dashboard | Older-looking user interface may not appeal to all users |
| Approval workflows facilitate efficient client content management | Cannot schedule recurring posts, limiting automation capabilities |
| Limited content curation features compared to competitors |
Pricing
- Base: $42/month (2 users, 10 accounts)
- Standard: $80/month (6 users, 20 accounts)
- Advanced: $175/month (14 users, 35 accounts)
- Premium: $369/month (30 users, 50 accounts)
- Enterprise: Custom pricing
Loomly’s user-friendly interface, along with its calendar heatmap and advanced post states, makes it a fantastic choice for teams looking for organization and clarity in their scheduling workflow. However, beginners may find the range of features a bit overwhelming at first.
17. Metricool
Metricool is a highly affordable and versatile social media scheduling tool designed for marketers who need to efficiently manage and schedule posts across multiple platforms.
Known for its easy-to-use interface and powerful features, Metricool supports major platforms like Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok, and more. Its free plan allows users to schedule up to 50 posts, with the option to upgrade to premium plans that offer more flexibility and additional features.
Key features
- Color-coded content calendar: The content calendar helps you schedule posts with ease, highlighting the best times to post based on audience activity, ensuring maximum engagement.
- Autolists and bulk scheduling: Save time by organizing your posts into autolists or bulk scheduling posts by uploading a CSV file or using the AI feature to generate up to 25 posts at once.
- SmartLinks and analytics: Metricool includes a link-in-bio tool (SmartLinks) and robust analytics to track the performance of your posts, competitor research, and hashtag performance.
Pros and cons
Metricool is a comprehensive social media management platform that offers a wide range of features to streamline content scheduling, analytics, and audience engagement. While it provides robust tools suitable for businesses and individuals, it also has certain limitations that may affect its suitability for some users.
| Pros | Cons |
|---|---|
| Generous free plan with a broad feature set | User interface appears slightly dated |
| Supports a wide range of social media platforms | Crossposting user experience could be improved |
| Time-saving tools like batch scheduling and autolists | No unlimited scheduling on any plan, though limits are generous |
| Visually represents ‘best times to post’ in the content calendar | Lacks a centralized inbox for managing messages across accounts |
| Offers competitive research and in-depth analytics |
Pricing
- Free: 50 posts/month
- Starter: Starts from $22/month
- Starter: Starts from $54/month
- Custom: Custom pricing
Metricool is a great social media scheduling tool for those on a budget or those just starting out, offering a rich set of features, even in its free plan. Its intuitive content calendar, AI-powered tools, and bulk scheduling make it a solid choice for social media managers who need efficiency without breaking the bank. Despite its feature-rich nature, its pricing remains very competitive, making it a popular choice among small businesses and agencies looking for a cost-effective way to manage their social media strategy.
18. eClincher
eClincher is a comprehensive digital marketing platform designed to streamline social media management for businesses of all sizes. It offers a suite of tools that facilitate efficient scheduling, publishing, and analysis of social media content across multiple platforms.
Key features
- Smart scheduling: eClincher enables users to schedule posts in advance across various social media channels, ensuring a consistent online presence. The platform supports automated publishing through features like Auto Post with queues and RSS feeds, allowing for effortless content recycling and timely dissemination.
- Visual content calendar: The intuitive visual calendar provides a clear overview of all scheduled posts, making it easy to plan and organize content. Users can drag and drop posts to adjust publishing dates and times, enhancing flexibility in content management.
- Content curation and monitoring: eClincher offers tools for discovering and sharing relevant content through RSS feeds and keyword monitoring. This feature helps in keeping social media channels active and engaging by providing fresh and pertinent content to the audience.
Pros and cons
eClincher is a comprehensive social media management tool designed to streamline content scheduling, engagement, and analytics across multiple platforms. While it offers a robust set of features suitable for businesses and agencies, it also has certain limitations that may affect its suitability for some users.
| Pros | Cons |
|---|---|
| Unified social inbox streamlines engagement by consolidating messages from all accounts | User interface appears dated and may not appeal to all users |
| Robust scheduling features, including auto-posting and content recycling | Steeper learning curve for new users due to feature-rich environment |
| Responsive customer support available via live chat and email | Advanced features like client collaboration and unlimited queues require higher-tier plans |
| Some users report occasional difficulties with renewing social media tokens | |
| Pricing may be higher compared to other social media management tools |
Pricing
- Standard: $149 per month
- Professional: $349 per month
- Enterprise: Custom pricing
eClincher stands out as a robust solution for businesses seeking to enhance their social media management. While the pricing may be on the higher side for small businesses, the extensive features and dedicated support justify the investment for those aiming to elevate their social media strategy.
Related: Top 12 eClincher alternatives for social media management in 2025
19. MeetEdgar
MeetEdgar is a user-friendly, AI-powered social media management tool tailored for freelancers, entrepreneurs, small businesses, and social media teams. It streamlines the process of creating, scheduling, publishing, and automating content across various platforms, ensuring a consistent and engaging online presence.
Key features
- Automated content recycling: MeetEdgar maintains an unlimited library of your evergreen content, automatically repurposing and sharing older posts to keep your social media feeds active without manual intervention.
- Category-based scheduling: Organize your content into specific categories and set recurring schedules for each, allowing for a balanced and strategic posting routine that aligns with your marketing goals.
- AI-generated content variations: Leverage “Inky,” MeetEdgar’s AI assistant, to generate multiple variations of your posts, enhancing content diversity and reducing the time spent on crafting unique messages.
Pros and cons
MeetEdgar is a social media management tool designed to automate content scheduling and reposting, ensuring a consistent online presence. While it offers unique features like content categorization and evergreen recycling, it also has certain limitations.
| Pros | Cons |
|---|---|
| Automated reposting of evergreen content enhances engagement | Limited integration with platforms beyond major social networks |
| Content categorization streamlines post organization | Lacks advanced analytics compared to competitors |
| User-friendly interface simplifies scheduling and management | Higher pricing tier may be a barrier for small businesses |
| AI-driven features assist in content creation and optimization | Customer support response times can be slow |
| Does not offer a social inbox for managing messages |
Pricing
- Eddie Plan: $29.99 per month (monthly) or $299 per year (annually) – includes 5 social profiles, unlimited scheduled posts, up to 4 content categories, and support for 20 team members.
- Edgar Plan: $49.99 per month (monthly) or $499 per year (annually) – offers 25 social profiles, automatic content library management, schedule saving, post sorting by type, RSS feed imports, and auto-generation of content variations.
In my experience, MeetEdgar stands out as a robust social media scheduling tool, particularly excelling in automating the recycling of evergreen content. While the investment may be higher compared to some alternatives, the time-saving automation and comprehensive feature set offer substantial value for those seeking to streamline their social media management efforts.
Related: ContentStudio – a powerful MeetEdgar alternative
20. Post Planner
Post Planner is a social media scheduling tool designed to help users efficiently manage and automate their content across multiple platforms. It offers features that streamline content discovery, creation, and publishing, making it a valuable asset for individuals and businesses aiming to enhance their social media presence.
Key features
- Content discovery and curation: Post Planner provides a ‘Discover’ feature that curates engaging content from top sources in your industry, helping you keep your feed fresh and relevant.
- Automated scheduling and recycling: Users can plan and schedule posts in advance across multiple platforms, with options for bulk scheduling and content recycling to maintain consistent engagement without manual effort. Post Planner
- Integrated design tools: The platform includes a ‘Design’ feature with access to stock media and editing tools, enabling the creation of visually appealing posts directly within the app.
Pros and cons
Post Planner is a social media management tool designed to streamline content discovery, scheduling, and engagement. It offers a range of features aimed at enhancing social media presence, though it has certain limitations.
| Pros | Cons |
|---|---|
| User-friendly interface simplifies scheduling and management | Some users report limited advanced reporting features |
| Content discovery tools help find engaging posts | Customer support responsiveness varies among users |
| Affordable pricing plans suitable for small businesses | Subscription model may lead to unexpected charges if not managed carefully |
| Automated post recycling enhances content reach and engagement | Some users desire more advanced analytics and reporting features |
Other than these social media schedulers, you can find many other platforms that offer similar features, including:
21. Sociality.io: It offers a comprehensive platform for social media management, including scheduling, analytics, and monitoring. Users have praised its ease of use and seamless integration with existing projects, enhancing social marketing planning. However, some users have reported occasional issues, such as invalid access key warnings, which can disrupt workflow.
22. ContentCal: ContentCal streamlines content planning and scheduling with its user-friendly visual calendar, allowing teams to collaborate effectively. Its approval workflows and content hubs ensure alignment with brand guidelines. While it excels in planning and collaboration, it may lack some advanced analytics features found in other tools, which could be a consideration for data-driven teams.
23. Plannthat: Plannthat caters primarily to visual content creators, offering a drag-and-drop calendar for scheduling, particularly on Instagram. Its focus on visual platforms may limit its utility for brands seeking a more comprehensive, cross-platform scheduling solution.
24. PromoRepublic: It provides a rich library of templates and content ideas, facilitating easy scheduling across multiple platforms. Nonetheless, users seeking highly customized content strategies might find the template-based approach limiting.
25. SmarterQueue: It offers customizable scheduling with content recycling capabilities, ensuring evergreen posts remain active. However, the learning curve associated with its advanced features might be steep for beginners, requiring time to fully leverage its capabilities.
26. StoryChief: It serves as a content marketing platform with robust scheduling features, supporting multi-channel distribution from a unified calendar. Yet, smaller teams or individual users might find its extensive feature set overwhelming, potentially leading to underutilization.
27. Kontentino: It provides an intuitive drag-and-drop calendar for content planning, supporting various workflow preferences with multiple views. However, its focus on team collaboration may render some features redundant for solo users, who might not fully benefit from its collaborative strengths.
Free social media scheduling tools
A lot of people simply don’t want to spend too much money on social media schedulers, so they often look for a free platform.
The truth is that while some free social media scheduling tools may seem appealing, paid options are ultimately the best choice to maintain a consistent content schedule.
Free schedulers come with limitations that can severely limit your social media strategy. However, if you’re still looking for a basic or temporary solution, here are two ways to schedule posts for free:
1. Use the trial versions of social media schedulers
The smartest way to get premium scheduling features without paying upfront is by using the free trial of a top tool like ContentStudio.
- Get full access to ContentStudio’s entire suite of features for 14 days—no billing details required!
- Enjoy multiple scheduling options, multi-platform publishing, content calendar management, and analytics—all for free during the trial.
This gives you a chance to experience a professional-grade social media scheduler without commitment. Once you are satisfied, you can upgrade to a paid plan.
2. Use native scheduling features
Most social media platforms now offer limited built-in scheduling tools. Here are some free options:
- LinkedIn: Allows you to schedule posts natively.
- Meta Business Suite: Enables scheduling for Facebook and Instagram.
- Twitter/X: Provides post-scheduling but lacks advanced automation.
- Pinterest: Offers scheduling for Pins within its platform.
While these free social media scheduling tools can help with simple scheduling, they lack cross-platform scheduling, in-depth analytics, team collaboration, and a unified content calendar.
Conclusion
Ultimately, selecting the appropriate social media scheduling app is vital for enhancing your online presence and ensuring consistent engagement with your audience.
By evaluating factors such as platform compatibility, user experience, feature set, pricing, customer support, and scalability, you can identify the tool that best aligns with your objectives.
Whether you’re a solo entrepreneur or part of a larger team, investing in the right scheduling tool can significantly streamline your social media efforts and contribute to your overall success.
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FAQs
Social media scheduling tools are platforms that allow users to plan, create, and publish content across various social media networks in advance, ensuring a consistent online presence without manual posting.
Utilizing a social media scheduler helps save time, maintains consistent posting schedules, and allows for strategic planning of content, leading to improved audience engagement and brand visibility.
Key features to consider include multi-platform support, user-friendly interface, content curation capabilities, analytics and reporting, team collaboration options, and mobile app accessibility for on-the-go management.
Yes, several social media scheduling tools like ContentStudio offer free trials with complete features to help you get started.
Absolutely, top social media scheduling tools are designed to handle multiple accounts, allowing users to manage all their social profiles from a single dashboard efficiently.
Mobile apps provide the flexibility to manage and schedule content from anywhere, ensuring timely posts and the ability to respond to audience interactions promptly, thereby enhancing overall social media strategy.
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