Category: Social Media
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Guide to Pinterest analytics: Understanding your performance metrics
Are you curious about how to maximize your impact on Pinterest? Wonder no more! Did you know that 498 million individuals utilize Pinterest monthly to discover fresh ideas and map out their next purchases? That’s quite the audience! Enter Pinterest analytics, your go-to tool for tracking performance and engagement on the platform. With Pinterest analytics,…
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Using UTM parameters for social media success in 2025
Social media success seems like a hustle until you hit the jackpot. In reality, it’s a constant struggle to stay relevant, help the audience, and build a community using the power of valuable content for the audience. While most people think of social media content creation as a journey toward that one “viral post” that…
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How to go live on TikTok?
Do you want to stand out among the large audience of 2024’s most downloaded app, TikTok? The trick is to go live. Stepping onto the virtual stage of TikTok can feel like joining a global party where creativity reigns supreme, and everyone’s invited. Going live on TikTok is your ticket to this vibrant world, where…
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Social selling: A guide to social media success
[toc] Isn’t it fascinating that social media is changing how we sell online now? Certain third-party elements, such as payment gateways, landing pages, and email triggers, influence online selling, but it doesn’t devalue social media for selling. Interestingly, social media has become an avenue for finding customers and selling online. You may be wrong if…
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Social media positioning: A useful guide for brands
The foremost reason consumers gravitate towards certain brands over others lies in the trust these brands have meticulously cultivated over time. Establishing trust online, particularly through social media positioning, emerges as a pivotal strategy for brand recognition. With statistics indicating a steady rise in social media usage, individuals are increasingly turning to these platforms for…
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Up-to-date guide to social media video specs [2025 edition]
Staying ahead of social media’s ever-evolving video formats is a challenge that all social media managers require facing up. The capabilities and constraints of accessible video types are constantly shifting, but having an understanding of social media video specs can help ensure you make the most of your videos. To maximize the impact of your…
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Mastering social media asset management: Tips & tricks
According to a study, 92% of marketers cite social media as a key element of their marketing strategy, highlighting its importance in modern marketing campaigns. This statistic shows that social media plays a critical role in shaping and executing effective branding and marketing strategies. However, leveraging this powerful tool requires meticulous organization and management of…
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How to get verified on Twitter (X) in 2025
DataReportal estimates that X (formerly known as Twitter) has over 590 million monthly users, making it an important digital arena where individuals and organizations compete for visibility and credibility. A standout feature of X is the blue tick verification. This badge sets apart genuine and influential profiles, helping them to stand out. For many users,…
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How to increase your Twitter (X) followers every day
Twitter (X) is one of the top social media websites, with over 330 million active users and 500 million+ tweets every day. Suppose you have wondered how to increase your Twitter (X) followers or how Twitter (X) influencers increase their following. In that case, you need to understand that it doesn’t happen on a whim—it works…