Category: Social Media

Social media isn’t as simple as it may look. However, most users don’t realize it unless they trip over and almost fall over something. Have you wondered about the social media rules to follow when using any social media platform? The majority of social media users don’t pay any attention to understanding, learning, and practicing…

The global influencer marketing industry reached a whooping $24 billion in 2024. This explains why so many people are becoming social media influencers and why it is becoming the cornerstone of marketing. But could this be the only reason you want to be an influencer? Many choose to be influencers because they have a passion or…

Whether you use social media to promote your products and services or simply to build a personal brand, you should know how to conduct a successful social media audit. With the number of social media users swelling up to 5.17 billion in 2024, the importance of having a strong social media presence cannot be understated,…

Have you ever wondered why YouTube continues to dominate online media as a powerhouse for content creators and marketers? Over 2.70 billion people worldwide use YouTube per month. Technically, YouTube is the second-largest search engine, right after Google itself. Discover why YouTube remains a top platform for creators and marketers in 2025, with billions of users fueling…

Are you excited to follow the popular trends on TikTok in 2025? TikTok, with its more than 1 billion people using it every month, has become a big deal in culture. This app for sharing videos is run by Bytedance and has reached many people.  In fact, about 23% of all internet users worldwide use…

Pinterest is a visual content platform that competes with all mainstream players on the block. No wonder creators, brands, and marketers want to know how to get followers on Pinterest. However, it doesn’t happen on a whim. In fact, it takes some time before the Pinterest content gets some traction on the platform and eventually…

Planning is one of those aspects of any project that can make or break it. The same goes for a social media management or marketing campaign. So, it is vital to get familiar with what exactly a social media planner is, why it is important, and how you can create a planner in 2025 that…

Knowing how to use hashtags effectively can be a true game-changer when it comes to maximizing your reach across all social media platforms. Hashtags, a type of social media tag, are quite popular in making brands more discoverable. However, it is not always easy to use the right hashtags that can help you engage your…