Category: Social Media

Are retail brands leveraging the full potential of social media in today’s digital landscape? With nearly 4.95 billion users worldwide engaging on social platforms and e-commerce sales projected to exceed 8 trillion dollars by 2026, the opportunity for retail businesses is immense. Social media not only facilitates direct engagement with consumers but also influences purchasing…

Looking to build a social media strategy that drives your business or personal brand’s narrative to the next level? Well, you’re off to a great start. In this blog, we’ll share the process of building a social media strategy that helps you start off on the right foot.  We all are well aware of the…

Most businesses know the importance of social media marketing for their business’s growth. While everyone is striving to get the most out of social media by implementing the best social media marketing strategies, it is common for marketers to make mistakes that they don’t even see coming at them. You may be implementing best practices…

With over 2.7 billion monthly active users, YouTube is a massive platform where creators compete for viewers’ attention. Standing out in this crowded space requires strategic timing. According to a recent study by Oxford Economics, around 80% of small to medium businesses agreed that YouTube helped them grow their customer base. Now, YouTube marketing requires a strategy.…

Social media has become an indispensable part of our daily lives and, by extension, a critical component of modern business strategy. As we navigate through 2025, understanding the nuances of social media management is more crucial than ever.  It’s not just about posting content online; it’s about building relationships, understanding social media analytics, and leveraging…

Social media is the new normal in today’s world. We can always debate how bad too much social media exposure can be for everyone. While most people hop on social media platforms to connect with friends, watch news, and check out viral content, some just sign up out of FOMO. Social media has become an…

Undoubtedly, AI has been a game-changer across multiple domains and social media is certainly no different. By 2026, experts predict the AI market in social media will grow to $3,714.89 million! That’s a considerable increase, with a growth rate of 28.77% annually. But what does AI do in social media? It helps manage things better.…

Did you know that across the globe, over 5.2 billion people are active on social media, making up 63.8% of the world’s population and a staggering 92.5% of all internet users? From January 2023 to October 2024, the number of social media users grew by more than 400 million, reflecting a significant rise of about…

Twitter, with over 270 million monetizable daily active users, is always buzzing with trending topics, breaking news, and timely debates. While millions of tweets are shared every day, you can search all those tweets—plus the multi-million profiles associated with them—using the wonderful but little-known Twitter Advanced Search tool. Advanced Search is a goldmine for marketers…