Category: Social Media

Social media is the new normal in today’s world. We can always debate how bad too much social media exposure can be for everyone. While most people hop on social media platforms to connect with friends, watch news, and check out viral content, some just sign up out of FOMO. Social media has become an…

Undoubtedly, AI has been a game-changer across multiple domains and social media is certainly no different. By 2026, experts predict the AI market in social media will grow to $3,714.89 million! That’s a considerable increase, with a growth rate of 28.77% annually. But what does AI do in social media? It helps manage things better.…

Did you know that across the globe, over 5.2 billion people are active on social media, making up 63.8% of the world’s population and a staggering 92.5% of all internet users? From January 2023 to October 2024, the number of social media users grew by more than 400 million, reflecting a significant rise of about…

Twitter, with over 270 million monetizable daily active users, is always buzzing with trending topics, breaking news, and timely debates. While millions of tweets are shared every day, you can search all those tweets—plus the multi-million profiles associated with them—using the wonderful but little-known Twitter Advanced Search tool. Advanced Search is a goldmine for marketers…

Are you ready to amp up your YouTube game with the latest trends? We’ve got 15 amazing YouTube Shorts ideas that are sure to spice up your videos and grab attention. From quick tutorials to fun challenges, we’ve got something for everyone, all in under a minute. Whether you’re a seasoned creator or just starting,…

Are you a career enthusiast and trying to elevate your marketing game with social media marketing certifications? Designed for those seeking a career boost, these certifications promise real-world skills and recognition.  From content strategy to social media analytics, this curated list covers the essentials—no fluff – just practical, career-enhancing certifications to navigate the dynamic world…

How long have you been hearing the “social media marketing” buzzword in marketing videos and articles? The majority of the readers may know a little bit about how it works, but we reckon some of you are a tad confused about where to begin in the social media marketing campaign. Well, this buzzword is used…

YouTube shorts are bite-sized, vertical videos on YouTube that keep us engaged for several minutes if not hours. We’re all guilty of swiping up those funny short-form, vertical videos for hours on a Sunday even when we have important plans. It doesn’t matter what platform you use the most — Instagram, YouTube, Facebook, TikTok —…

Let’s start with a thought-provoking query on the onset of 2025. What will be the future of social media, and how will it affect our internet use? Using social media is among the most common internet pastimes. Globally, there were more than 4.59 billion social media users in 2025; by 2027, that figure is expected…