Category: Social Media

Social media has gone mainstream in the last few years. Not only did it create more opportunities, but it also challenged the old-school marketing workflows. Whether this is social media reports or content calendars, something new pops up that becomes a norm within no time. Perhaps, there were no social media managers 10 to 15…

A higher social media engagement rate signifies your social media marketing efforts are resonating with your target audience.  But increasing your social media engagement doesn’t solely rely on creating new content — posting statuses, tweets, and images. Instead, it’s important to create and execute well-thought-out social media engagement strategies that outline what content to create…

Are you worried about your consistently decreasing Twitter engagement? Even after posting accurate content regularly and according to your niche. Then Maybe, it’s because you are not posting it at the right time. Yes, you heard me right. You have only tiny silver of time to grab your audience’s attention with your tweet. The average…

When Twitter was first introduced in 2006, it was a micro-blogging service that let users send and receive 140-character postings, or “tweets”. Now, it has developed into a valuable tool for marketers, freelancers, and solopreneurs that want to increase their web visibility.  It can be a game-changer for your brand if you schedule Tweets in…

Finding social media clients is difficult when your agency is still relatively new. Sure, 92% of marketers from companies with at least a hundred employees are expected to use social media marketing in 2022. But are marketers looking for a social media marketing agency to help them? Not always. Many have in-house social teams, whereas…