Category: Social Media

Social media platforms are evolving at a fast pace – and so are the tactics to grow on each platform. Adapting a brand’s social media marketing strategies to stay relevant has become inevitable. Top brands with hundreds of thousands of followers on social media are the industry’s torchbearers and trendsetters. To level up the social…

In 2025, Twitter, now called X, will continue to be an essential platform for breaking news, real-time communication, and the rapid dissemination of information. It’s an essential tool for businesses and organizations to connect with their customers for political, eCommerce, and social engagement.  Twitter’s algorithm also plays a vital role in personalizing information for users,…

Heard the myths like “social media is not for SaaS”? Well, the stats don’t lie – 5.22 billion people are on social media. Even in the world of SaaS, clients now expect to find companies online. Still not sure? Take Kinsta, a top WordPress hosting provider, for example. They’re getting over 700,000 views every month through…

It’s easy to underestimate Pinterest blogging, with most assuming that it offers little more than what Google does but with the option to save content.  So how is that Pinterest, launched in 2010, has now earned 463 million monthly active users in 2025, making it 14th of the world’s most active social platforms. This data clearly suggests Pinterest is more just a…

Your graphic designer worked on a perfect social media graphic and you excitedly uploaded it to your feed only to find it poorly cropped or pixelated. Nothing is more frustrating than that. As we kick off 2025, it’s more important than ever to stay up-to-date with the latest social media image sizes.  Related read: Up-to-Date…

World’s 14th most widely used social media platform, Pinterest can be a significant source of genuine visitors to your website, with 444 million users globally and 5 billion searches conducted on the network each month. Knowing the Pinterest algorithm will assist you in obtaining insight and grip on the platform and redirects traffic to your…

Twitter is one of the top-tier social media platforms among Facebook, YouTube, Instagram, TikTok, Pinterest, and LinkedIn. It allows 280 characters limit for tweets for free users. However, Twitter Blue users get their tweet characters limited to 4,000 per tweet. Twitter has around 450 million monthly active users as of 2025. Therefore, some might think…

If you are in the field of social media management or marketing, you know the drill. Creating consistent, share-worthy, and engaging content is the name of the game.  But let’s be honest, the content creation process can be downright exhausting, especially with ever-changing social media trends, platform algorithms, and user preferences. The traditional methods of…

Welcome to a world where brevity meets creativity!  It’s 2025, and short-form video content has taken social media by storm. From snappy TikTok videos to Instagram Reels, everyone’s vying for their 15 seconds of fame.  So how can you ensure your short-form videos stand out in this sea of visual creativity and stop scrolls in…