Category: Social Media

Neck-deep into social media challenges? Or, seeing them pop up as you decide which channels to use, what content to post, how to engage your target audience, and so on? Either way, social media marketing challenges are real. And, you’ll find one blocking your way to success from the start of your journey. So what…

Despite engaging with and acquiring millions of people, many businesses have yet to adopt social media recruiting. It takes some effort to do social media recruiting right. But it can be a decisive advantage when done well. This article will provide you with all the information you require to get started. Organizations are increasingly competent…

Hashtags are widely known for helping make your brand more discoverable. Using the right ones assists in reaching your target audience too. The key, however, is to use the correct hashtags strategically. Now, this is easier said than done. Why? Because users of different social platforms use them differently. This means you’ll want to use…

You’d assume marketing to gen Z is a tough nut to crack.  In all honesty though, a little research into who is gen Z, which social channels they use, how they use them, and who they follow will give you a good idea of how to market to them.  Don’t have the time to understand…

Facebook is inarguably the number one social media network for both personal and professional use – it’s a no-brainer. However, it doesn’t mean we’re undermining Twitter, LinkedIn, Instagram, and YouTube. All these top-tier social media networks are crucial to incorporate in your social media marketing. When it comes to building a community of fans or…

On average, every person spends 144 minutes per day on social media and messaging apps. According to Statista, social media networks have almost 4 billion users in 2021, which is 2 billion more users than in 2017. Yes, WOW! Imagine the amount of content being published daily by 4 billion users. Almost half of the…

Over the last ten years,  negotiations as to whether Google uses social media signals for its rankings or not were held with variable success for both opposing sides. Still, research data confirm that social media and SEO are not independent digital marketing efforts. Since 2018, when Google’s core algorithms started to be more centred around…

Have you ever noticed that some influencers pin their comments right after posting the content on Facebook or YouTube? It’s more than just publishing the first comment on a social media channel. If you have a tiny bit of interest in social media engagement, your mind is about to be blown away. Not only would…