Category: Social Media

[toc] The first time I designed my Twitter header, I thought I had it all figured out. After all, it’s just a cover photo. Soon, I realized the header didn’t fit even though I designed it to the standard 1500 x 500 pixels. The borders were chopped off. And my profile picture obstructed the left…

[toc] Do you want to reach a wider audience using LinkedIn? Wondering what can help you with LinkedIn marketing for B2B? To answer that for you, I reached out to LinkedIn nerd and technical copywriter, John Espirian who is also the author of Content DNA. John reveals, “LinkedIn is responsible for ~60% of my new…

???? [toc] You’d assume I’m bananas for starting this post by laughing at you. But I’m not laughing at you. No, really. I’m not. There’s a reason this emoji’s got the top spot in this post. And it’s that this is the most widely used emoji on Twitter. Interesting, isn’t it? But these are things…

[toc] E-commerce businesses may look fancy on the outside, but they require a lot of work. It does seem very easy to go to Shopify or Bigcommerce and set up your online store within an hour. Running an e-commerce-platform is a huge challenge itself. Things start to look overwhelming when social media marketing comes along.…

When it comes to Twitter, several folks mistake it for another platform where they can ramble on and on about their products or services. However, when that approach doesn’t yield anything, they put the network aside, tagging it as fruitless in terms of attracting customers. Those are not the results that others reap though. You…

[toc] Social media is a new immersive reality that we’re surrounded by through our phones, computers, tablets, and watches. It’s fascinating to see that business owners who hated cellphones 15 years ago, now want to start using mobile apps and social media. It won’t be incorrect to say that the social media revolution is the…

[toc] Have you ever felt that you’re posting on social media but nothing significant is happening? A lot of people look at the influencers, brands, and entrepreneurs with a massive following and think that it’s not possible for them to replicate the same kind of success. It’s funny that how an average piece of content…

Have you ever thought about making social media advocates? It’s a fancy term for loyal fans and audience on social media that engages, responds, and communicates with you every time you hop on to a social media network to talk about something. Nowadays, social media standards and norms are changing, and brands are aware of…

With all the recently announced changes coming to Facebook and other social media, brands need to do more to ensure that they’re increasing their audience