Category: Social Media
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Streamlining Your Social Media Approval Process: Tips & Tricks
Have you ever felt overwhelmed by social media posting? Well, you’re not alone for sure because a lot of us struggle with social media content publishing. Some users find it difficult to create content, while others don’t find a window to post content. It’s a misconception that a social media scheduling tool is the answer…
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Instagram Reels Vs. TikTok: Which is Better for Content Marketing?
The Reels vs. TikTok debate has been the talk of the town ever since Instagram debuted Reels in 2020. And while both may be similar, there are stark differences between them. Since its inception in the social media sphere, TikTok has been celebrated as an uber-influential video content platform for youngsters. The TikTok algorithm can…
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How Can You be Authentic on Social Media?
Authenticity on social media is crucial for building trust and connections with your audience. However, with the constant pressure to present the perfect image, it can be challenging to be true to yourself. In this blog, we will explore what it means to be authentic on social media, why it’s important, and provide tips on…
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Social media content plan: A winning strategy in 10 easy steps
So you’ve identified the social channels where your ideal audience hangs out, created accounts – complete with all the brand profile details, and are ready to start posting. But hang on: what are you going to post? How often are you going to post? And how do you plan to engage your audience? You need…
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YouTube Hashtags & Tags: How to Use Them Effectively
Are you looking to increase the visibility and engagement of your YouTube videos? Look no further than the power of hashtags and tags! Hashtags serve as a way to categorize and organize your content, making it easier for viewers to discover your videos on a specific topic or theme. Meanwhile, tags provide context for your…
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Using TikTok Analytics as a Marketer in 2023
With over a billion people active on the app and a high average engagement rate of 6.72%, TikTok is the right place to focus your marketing efforts on. The only catch? Your efforts run the risk of quickly going in vain if you don’t lead with a proper strategy. And for a successful strategy, marketers…
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How to Increase TikTok Engagement in 2023
TikTok has emerged as one of the top-tier social media platforms, and it’s only getting bigger in 2023. A lot of brands, influencers, and social media gurus must be brainstorming on TikTok marketing these days to capitalize on the engagement on the TikTok platform. Various factors that determine your growth on TikTok, but engagement plays…
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How to Create Perfect Social Media Reports (+Free Template)
Social media has gone mainstream in the last few years. Not only did it create more opportunities, but it also challenged the old-school marketing workflows. Whether this is social media reports or content calendars, something new pops up that becomes a norm within no time. Perhaps, there were no social media managers 10 to 15…
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How to schedule YouTube videos in 2023?
YouTube is an unparalleled video marketing platform across the globe. For creators that make numerous videos yet want to maintain a consistent schedule between each video upload, the scheduling feature of YouTube is useful. However, while scheduling your YouTube videos just keep in mind the best recommended times for posting. In YouTube’s algorithm, consistency is…