Category: Social Media
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The 2025 LinkedIn Algorithm Explained: How to Beat It
LinkedIn is one of the most popular professional networks globally, with over 1.15 billion monthly active users as of 2024, marking a 15% increase from the previous year. In the United States, LinkedIn’s user base has grown significantly, reaching approximately 240 million users in 2025. Like other social media platforms, this also works on the…
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How to Make Money as a Social Media Influencer in 2022
If the phrase “how to make money” caught your attention, and you clicked through right away, you’re going to enjoy this. I want to share a few ideas on making money on social media. Not only would you discover monetization methods, but you’d also get a perspective on social media impact. The caveat is that…
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How Brands Boost X (formally Twitter) Engagement With Humor
Know the one thing that makes Innocent Drink’s Twitter marketing such a winner? It’s their humorous marketing approach. One look at their Twitter profile and you’ll see their banner image, bio, and tweets reflect their light-hearted marketing. Most of all, the brand is funny in their comments too – no wonder their Twitter engagement is…
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TikTok Advertising: A Complete Guide to Use TikTok Ads in 2022
Have you ever wondered how to use TikTok ads for online advertising? If you haven’t had a chance to explore TikTok advertising, you’re missing out on many marketing opportunities. We are all guilty of scrolling through the TikTok feed every day and spending hours on the app. When a platform or app gets attention, it…
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9 Social Media Copywriting Strategies That Boost Engagement
Have you had any problems with your social media growth? When was the last time your social media post got a ton of likes, comments, and shares? Don’t feel bad about the number of social media followers. It’s no biggie. Instead, use this very moment as an opportunity to rejuvenate your social media strategy. Perhaps,…
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10 Social Media Goals For Marketers [+Tips To Achieve Them]
Social media has become an inevitable channel for brands, entrepreneurs, and experts to reach out to the audience. It surely has become a pathway to find the eyeballs, bring the people closer, and strengthen their relationship with them. However, it doesn’t happen on a whim. Instead, it takes a lot of time, energy, and effort…
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Cracking YouTube Algorithm in 2022: A Marketer’s Guide
Wondering how the YouTube algorithm works? As with any other social channel, understanding YouTube’s video recommendation system is a must to get more views for your YouTube content. Doing so also helps grow your YouTube channel faster. So without further ado, let’s dive into the nitty-gritty details of how the world’s second-most visited website’s algorithm…
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Social Media Burnout: 16 Effective Tips To Save Your Sanity
Do you feel an incessant need to check social media? Glued to your social channels, but unable to create content that’s both creative and value-packed. Are you anxious and overwhelmed about having to log into social media the next day? Recognize these signs? These are but a few symptoms of social media burnout. While you…
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Benefits Of Social Media Marketing Automation [+ Killer Tips To Ace It]
You might have heard of social media automation here and there but may not be very sure of what it is exactly or you haven’t done it before. I decided to talk about social media automation, especially how it could massively boost brand awareness. You’ll read about the impact of content visibility later on in…