Category: Social Media

You’d assume marketing to gen Z is a tough nut to crack.  In all honesty though, a little research into who is gen Z, which social channels they use, how they use them, and who they follow will give you a good idea of how to market to them.  Don’t have the time to understand…

Facebook is inarguably the number one social media network for both personal and professional use – it’s a no-brainer. However, it doesn’t mean we’re undermining Twitter, LinkedIn, Instagram, and YouTube. All these top-tier social media networks are crucial to incorporate in your social media marketing. When it comes to building a community of fans or…

On average, every person spends 144 minutes per day on social media and messaging apps. According to Statista, social media networks have almost 4 billion users in 2021, which is 2 billion more users than in 2017. Yes, WOW! Imagine the amount of content being published daily by 4 billion users. Almost half of the…

Over the last ten years,  negotiations as to whether Google uses social media signals for its rankings or not were held with variable success for both opposing sides. Still, research data confirm that social media and SEO are not independent digital marketing efforts. Since 2018, when Google’s core algorithms started to be more centred around…

Have you ever noticed that some influencers pin their comments right after posting the content on Facebook or YouTube? It’s more than just publishing the first comment on a social media channel. If you have a tiny bit of interest in social media engagement, your mind is about to be blown away. Not only would…

Wondering what’s the best time to post on social media? Admittedly, not knowing when to post can sabotage your social media marketing plan. After all, you may have audience-resonating content ready or an important update to share. But you hold back on hitting publish because you’re unsure when’s the best time to share it. Unfortunately,…

Wondering how to level up social media marketing for your restaurant. If you’ve ever followed a restaurant on social media, you probably already have an idea of how to market your restaurant. For greater exposure, sharing deals, and helping convince diners that their food is worth their order. In fact, 36% of diners in the…

In the spring of 2017, Ell Duclos found herself in a lonely position. She had started a blog covering lifestyle, beauty, and motivation, but found the blogging journey to be a lone endeavour. That’s when it occurred to her—she needed to develop an online community of bloggers! Today, that community, famously known as the Boss…