Category: Social Media

In digital marketing, reach and impressions are core metrics that help businesses gauge their content’s visibility. However, they are not the same thing. Misinterpreting these metrics can lead to a misguided strategy. Six in ten marketing leaders struggle to demonstrate impact because they focus on the wrong metrics.  Over the years, social platforms have tweaked…

Artificial intelligence (AI) is taking on an increasingly significant role in creative work. Following it, wonderful participatory creativity is currently inspiring many Internet users interested in artificial intelligence and colorful worlds of images – the OG AI image generators! Just as text-generating tools like “ChatGPT” make writing easier, and programs like “DeepL” automatically translate texts.…

Previously, companies hired aggressively and raised funds solely to acquire attention through paid advertisements. Welcome to 2023! Things have changed, as proved by the fact that more than 92% of American businesses have switched to using social media marketing campaigns for their expansion. Surprisingly, 91% of respondents say they conduct business on social media. Hence,…

YouTube has become one of the most lucrative platforms for content creators, with millions of people worldwide turning their passion into profit. But one question that consistently comes up is: how much does YouTube pay per view?  The answer is not as straightforward as you might think, as it depends on numerous factors that can…

Are your brand’s social channels as safe as they seem? Every post, comment, and message on social media opens up both opportunities and risks. While social platforms connect brands with a global audience, they also expose them to potential hazards like data breaches, PR crises, and misinformation. Social media risk management is a proactive strategy…

Over 5.2 billion people use social media​, and the average user spends over two hours daily on social platforms. This massive audience makes social media a crucial marketing channel, but competition is intense, and around 90% of local businesses use social media marketing​. To stand out, you need more than random posts; you need a…

Traditional advertising methods are losing their grip on consumer attention. As ad blockers become commonplace and people become increasingly skeptical of brand messages, marketers are turning to a more authentic approach: influencer marketing.  Influencer marketing works by tapping into the trust influencers have built with their followers. It makes product promotions feel real and relatable. …

Managing multiple social media accounts can feel overwhelming, especially when you’re juggling Facebook and Instagram simultaneously. This is where Meta Business Suite becomes useful. It is a unified platform designed to streamline your social media management across Meta’s ecosystem.  But what exactly is this tool, and how can it improve your digital marketing efforts? This…

Most users are aware of basic social media concepts like content, niche, collaboration, and monetization today, but only a few go one step further to explore advanced areas such as user retention, click-through rate, keywords, and hashtag analytics. Social media is way more competitive than it was 10 years ago. It’s mainly because new demographics…