Social media is an essential tool for any brand looking to grow. It’s an excellent way to connect with your audience and build a community that cares about your brand. In fact, studies show that social media accounts for over 60% of global internet traffic, increasing the need for social media management tools.
Plan, schedule, share, and analyze content for 15+ social media channels.
As the years go by, more and more competitors will enter the game, so it’s key to staying ahead of the curve and using the most up-to-date tools available.
There are so many strategies and tactics to keep in mind! But it doesn’t have to be this way. With the right social media management tools, you can stay on top of your marketing game and succeed with your social media efforts.
Related Read: Social media content plan: A winning strategy in 10 easy steps
What is social media management?
Social media management involves managing your brand’s presence on all the social media platforms it utilizes, not just for large corporations but also for small businesses and individuals.
Social media management involves creating, scheduling, publishing, and analyzing content across various platforms to build and maintain a brand’s online presence. Social media management tools help simplify these tasks by offering a range of features designed to streamline social media management.
With social media management tools, businesses can manage all their platforms from a single dashboard, reducing the time and effort required to manage social media.
P.S. Are you wondering what does social media management cost?
What should you look for in a social media management tool?
These key elements make the best Social media management tool:
1. Supports the popular social media platforms
Ensure the tool you buy supports a broad range of social networks, particularly four major ones: Facebook, Twitter, Instagram, and Linked In.
Most tools explicitly focus on one or two networks, particularly visual networks such as Instagram and Pinterest.
Also Read: 6 steps to choose the right social media marketing platform
2. Has a scheduling calendar
Most SaaS software marketers turn to Social media tools for this feature, mainly because it is a huge time saver!
Scheduling your posts to various platforms in one place helps you save a lot of time, and add-on features introduced to only a few platforms, like tag locations and trending hashtag suggestions save your research hassle too.
3. Gives social analytics
A tool with no analytics and insights into social accounts?
Is that even software in today’s time? Make sure you go for one of those with the complete insights feature.
Social Media Analytics Fine-tune your social media strategy for success with in-depth analytics and white-labeled reports.
4. Supports social inbox
The right tool helps you to set up keyword searches, track mentions, follow hashtags and save hashtags to interact more efficiently with the audience and recognize the issues that need to be addressed.
Social Customer Service Never miss a message or comment from your social media audience. Try ContentStudio’s Inbox.
Social Inbox allows you to manage your interactions with audiences in one place.
5. Offers a free trial
A free trial period of about two weeks before you buy the software is something to look for before going for a paid version.
Many software programs have limited trial periods, and ones that do keep their best features to a paid subscription.
For a good experience later, follow the: TRY before you buy.
6. Provides customer support
It’s worth pointing out that many tools keep you hanging with an issue for a long period. Therefore, good customer support i.e. quick response time and problem fixer, is always a plus.
7. Offers an AI-powered writing feature
A tool that offers an AI writing feature along with other features would be a dream come true. Many tools provide limited features, especially when it comes to AI. You should choose a tool that makes your life easier by generating social media captions and providing AI-generated images, hashtags, emojis, and other content.
8. Helps discover trending content
Social media is all about keeping up with the trends. Many tools provide avenues to publishing and posting, but a perfect tool would be the one helping you curate and discover trending content.
Content Discovery Find the top-performing content on the web and never run out of social media post ideas.
Let’s dig into the most favorite social media management tools for you to use in 2024, along with their G2 ratings.
32 tools social media marketers must consider in 2024
The social media tool used by a large business might not be the best choice for a startup and vice versa.
However, leveraging the right smart tools can reduce the workload and help improve productivity, thereby increasing your overall ROI.
Do read how to build an accomplished social media team for your agency.
Here are 32 tools you should consider using in 2024 to simplify social media management!
1. ContentStudio
ContentStudio is a content and social media management tool mainly targeting agencies and businesses due to its versatility. This single app can handle almost any major social platform, from Facebook to blog sites like WordPress; it supports 35 platforms (25 social & 10 blogs).
It allows simultaneous posting on multiple channels with its tools and modules, saving time and effort.
It has been the go-to software for over 100,000 users, winning 12 awards for its performance and service. After a 14-day free trial, the pricing starts from $49/month, making it an excellent choice for small businesses for everything it provides.
Features:
- Social media publishing & scheduling
- Content calendar
- Best time to post
- AI writer
- Network tailored posts
- First comment with bulk uploader via CSV
- Mobile apps (Android & iOS)
- Multiple publishing queues
- Twitter threads
- Google business profile
- Two-factor authentication
- Shareable planner for posts approvals
- UTM tracking
- Content discovery
- RSS feed reader
- Analytics and reporting
- Content curation
- Competitor analytics
- Media library
- Social media automation
- Social inbox
- AI content generator
- Social media approval workflow
Channels:
- TikTok
- Tumblr
- YouTube
- DailyMotion
- WordPress
- Medium and more
Related Read: How To Boost Your YouTube Views In 11 Simple Ways
Pricing:
- The starter plan is $25/month ( 14 days FREE Trial )
- The pro plan is $49/per month
- The agency plan is $99/month
Pros:
- Planning, creating, and scheduling on all social channels
- Analyze, measure, and report social media KPIs
- A unified inbox for social customer support
- Unique automation recipes
- Multi-view calendar lets you keep track of your social media presence
- Keep up with trending content & influencers
- Android and iOS applications
- Provides social media captions using “AI caption generator.”
- “Best time to post feature” available for social channels.
Cons:
- Social media posts cannot be A/B tested
- No free version
G2 Ratings
2. Loomly
Loomly is a robust social media management tool designed to streamline the process of creating, scheduling, and managing social media content across various platforms. Known for its user-friendly interface, Loomly offers an array of features that cater to the needs of both individual users and large teams.
Features:
- Content calendars
- Post ideas
- Automated publishing
- Detailed analytics
- Workflow management
- Team collaboration tools
Channels
- Twitter (X)
- Google Business profile
- YouTube
- TikTok
- Snapchat
Pros
- Intuitive and easy-to-navigate interface.
- Facilitates teamwork with robust collaboration and approval features.
- Provides post ideas to help users generate engaging content.
- Connects with third-party tools.
- Each social channel has its own separate scheduling calendar.
Cons
- Limited advanced features
- Steep pricing for additional users or large teams
- Analytics and reporting basic for highly data-driven campaigns.
Pricing
- Base plan: It starts at $32 per month.
- Standard plan: Priced at $60 per month.
- Advanced plan: Costs $131 per month.
- Premium plan: This plan is available at $277 per month.
- Enterprise plan: Custom pricing for organizations needing over 50 social accounts and bespoke solutions.
G2 rating
3. Pally
Pally is an emerging social media management tool designed to help individuals and businesses efficiently manage their social media presence. It stands out with its focus on simplifying social media tasks and enhancing user experience through automation and smart scheduling.
Features
- Content calendars
- Planning and scheduling
- Detailed performance analytics
- Media library
- Cloud collaboration
- Content suggestions
- Social inbox
- Reporting tools
Channels
- X
- Google Business Profile
- TikTok
Pros
- Easy to use
- Affordable pricing
Cons
- Limited advanced features
- Fewer integrations with third-party applications
- Scalability issues for large teams
Pricing
- Pally offers only one plan $18 per month per social set.
- If you work in a team, it’s an extra $29 per month per user.
4. X Pro (formerly Tweetdeck)
X Pro (formerly Tweetdeck) is a management tool owned by X that allows users to monitor conversations on the platform. It provides real-time visibility, enabling users to view multiple timelines on a single screen, making it easy to join relevant conversations and engage with their audience.
With its rebranding to X Pro, the tool has become part of the X Premium subscription. This includes access to numerous premium features unavailable to regular users, such as sharing longer content and downloading videos.
Features:
- View and customize more than one feed at a time
- Highlights page on your profile to display your finest posts
Reply boost to make your responses stand out more
Channels:
- Twitter (X)
Pros
- Real-time monitoring to monitor multiple timelines simultaneously.
- Access to premium features.
- A comprehensive dashboard that consolidates multiple feeds.
Cons
- Costly to have access to just one platform.
- Complexity for new users or those with less experience in social media management.
- Limited platform support.
Pricing
- It is priced at $84 per year.
5. Planable
Planable is a dynamic social media collaboration tool designed to streamline creating, scheduling, and approving social media content. Its primary focus is enhancing team collaboration and simplifying the workflow, making it easier for marketing teams and agencies to plan and manage their social media campaigns. With its intuitive interface and comprehensive features, Planable is ideal for those looking to improve their social media strategy through efficient teamwork and seamless content management.
Features:
- Marketing calendar
- Post analytics
- Real-time collaboration
- Post scheduling
- Preview posts
- Approval workflows
Channels
- X
- YouTube
- Google Business Profile
- TikTok
Pros
- Easy to use
- Facilitates immediate feedback and collaboration
- Post previews
- Streamlined content approval process
Cons
- Limited analytics
- Integration limitations
- Pricing can be relatively high for smaller teams or individual users.
Pricing
- Basic: $13 per user per month
- Pro: $26 per user per month
- Enterprise: Custom
G2 rating
6. Sprinklr
Sprinklr is a comprehensive customer experience management platform designed to help businesses manage their social media, marketing, advertising, research, and customer care activities in one place. Sprinklr enables organizations to create seamless, personalized customer experiences across multiple digital channels. Its all-in-one approach is particularly beneficial for large enterprises looking to maintain a consistent and cohesive brand presence while efficiently managing customer interactions.
Features:
- Social media management
- Content marketing
- Social listening
- Customer engagement tools
- Advanced analytics and reporting
- Automated workflows
Channels
- X
- YouTube
- Snapchat
Pros
- Capable of managing vast amounts of data and numerous accounts.
- Offers a complete suite of tools for social media management.
- Integrates seamlessly with various third-party tools.
Cons
- Complex to use.
- Premium pricing may be prohibitive for small to mid-sized businesses.
- Tailoring the platform to specific needs can be time-consuming and may require technical expertise.
Pricing
- Self-serve: $249 per seat per month
- Enterprise: Custom
G2 rating
7. SocialBee:
SocialBee is a social media management tool best suited for entrepreneurs, startups, small businesses, and freelancers. This app allows content creation, customization, and distribution to all social media platforms easily, from one place, at an affordable price.
SocialBee can be used for managing your social media pages and groups and offers reporting & analytics to analyze the performance of your accounts.
Features
- Canva integration
- Posting schedule in a content calendar
- Post organization into different categories
- Post customization for each social media platform
- Recycle evergreen posts
- Content curation through RSS Feeds
- Real-time preview of upcoming posts
- URL shorteners for link tracking
- Multiple workspaces and team collaboration features
Channels:
- Google My Business
- TikTok
Pricing:
Starts at $29/month (14-day free trial, no credit card required).
Pros
- The app is intuitive and user-friendly.
- Highly responsive customer success team.
- SocialBee offers various help documents regarding overall app usage, content posting, and technical support.
- After you sign-up, you can request a tool walkthrough.
Cons
- The app is only web-based and not suited for enterprises.
G2 Ratings
8. NapoleonCat
NapoleonCat is a complete social media management tool best suited for marketing and customer support teams. Thanks to the user-friendly collaboration features your team can focus on what technology can’t replace: building strong customer relationships with every social media conversation.
Features:
- Social inbox
- Social media publishing and scheduling
- Automated moderation
- Social media analytics
- Social media reporting
Channels:
- TikTok
- YouTube
- Google My Business
- Messenger
Pricing:
- Standard plan: prices start at $27/month
- Pro plan: prices start at $63/month
Pros:
- Allows bulk publication to many profiles and platforms (including multiple Google My Business locations)
- Offers multiple collaboration features that streamline workflows for social media and customer service teams
- Helps you cut down on the time you spend replying to comments (including ads comments) and messages by as much as 66%.
Cons:
- The UX may seem complicated at the beginning.
G2 Rating:
9. Hootsuite
Hootsuite is among the former tools that still stands the best among the trending ones for its updated features every now and then, allowing about 35 social channel integrations in its pro plan. However, it still lags behind social media automation, the hottest feature of 2022.
Features:
- Social media scheduling
- Social monitoring
- Builds engagement
Channels: 35 social channels, including
- YouTube
- Tiktok
Pricing:
- The professional plan starts at $99/month (10 Social Accounts)
- Team plan $249/month(20 Social Accounts)
- The business plan is $739/month(35 Social Accounts)
Pros:
- Free scheduling of up to 5 messages and 10 social accounts.
Cons:
- You need to pay for each add-on; an agency plan can cost around 599$ to avail full features.
G2 Ratings
10. Eclincher
Social media management platform Eclincher emphasizes 24/7 customer service. Intending to streamline and save users time, they put a lot of emphasis on the agility of their team to enhance their tool for the requirements of their clients continuously.
Features:
- Team collaboration
- Social media posts publishing and scheduling
- Bulk scheduling
- Social inbox
- Monitoring
- Media library
- Analytics
- Automated publishing
Channels:
- Google My Business
- YouTube
- TikTok
- WordPress
- Yelp
Pricing:
- The basic plan starts at $65/per month
- The premier plan starts at $175/per month
- The agency plan starts at $425/per month
Pros:
- A visual calendar for content overviews
- An intuitive, user-friendly layout
- Responsive customer service
- Monitoring hashtags effectively
Cons:
- Instagram posting features are lacking
- There may be some difficulty using the user interface at first
- The platform may not retrieve messages or comments
G2 Ratings
11. Sendible
Sendible is a social media management platform best suited for digital agencies searching for an all-inclusive solution with a CRM. Social media managers can repurpose content with Sendible’s Smart Queue feature. Users can watch keywords and competing brands using their Social Inbox and social listening capabilities. Sendible lacks an influencer search feature but has a CRM system that enables users to engage with influencers and converse in real time.
Features:
- Content management
- RSS feeds
- Publishing is automated
- Collaboration tools for team and clients
- Easy monitoring by the mobile app
- Presentable reports showing ROI
Channels:
- Google My Business
Pricing:
- The creator plan starts at $29/per month
- The traction plan starts at $89/per month
- The scale plan starts at $199/per month
Pros:
- Canva integration
- Smart queue feature to repurpose content
- Keyword monitoring via Social listening tools
Cons:
- No inbuilt graphics editor
- Absence of an influencer search feature
- Organizing is difficult
G2 Ratings
12. Keyhole
Keyhole is a social media management tool, influencer tracking, and marketing tool. Using Keyhole, businesses can easily benchmark their performance and see where they stand among their competitors. It covers marketing campaigns, influencer marketing, brand monitoring, events, market research, and brand monitoring for both agencies and enterprises.
Features:
- Extensive reporting
- Automated shareable reporting
- Detailed monitoring features
- Social publishing
- Influencer analytics and tracking
Channels:
- Tiktok
- Youtube
Pricing:
- The plan for SMBs and freelancers starts at $79/per month
- The corporate plan starts at $239/per month
- The agency plan starts at $479/month
Pros:
- User friendly
- Hashtag tracking
- Comprehensive dashboards for use
Cons:
- Tracking options are limited
- Delayed customer support
- Exporting reports causes errors at times
G2 Ratings
13. SocialPilot
SocialPilot is a social media management service that helps brands and agencies automate the most essential tasks in social media: publishing, scheduling, and analytics. It can manage Facebook, Twitter, Snapchat, and Google+ pages and track sentiment, engagement, and geographic data. SocialPilot does not require any programming skills or technical knowledge to use it.
Features
- Social media calendar
- Social media analytics
- Social inbox
- White-label reports
- Team collaboration features
- Client management
- Bulk scheduling
- Canva integration
- URL shorteners and RSS feeds
Channels:
- TikTok
- Tumblr
Pricing:
- The small team plan starts at $42/month ( 14 Days FREE Trial )
- The agency plan starts at $85/month ( 14 Days FREE Trial )
- The professional plan starts at $25/month ( 14 Days FREE Trial )
Pros:
- You can curate unlimited content with SocialPilot.
- Scheduling posts is quite easy and flexible.
- Canva integration makes last-minute edits possible.
- Detailed analytics with white-label reporting are available.
- A responsive support team that resolves issues in less than 4 hours
Cons:
- The interface could be improved.
G2 Ratings
14. Zoho Social:
ZOHO Social is a smart social media marketing tool that helps businesses optimize their social channels with the right audience reach. It has multiple features, from monitoring keywords scheduling, and team collaboration.
Features:
- Scheduling
- Monitoring
- Team collaboration
- Analytics
Channels:
- Google+
- Linked In
Pricing:
- The standard plan is 10$/month
- The professional plan is 30$/month
- The premium plan is 40$/month
Pros
- Easy UI
- Posts preview
- Targeted audience reach
Cons
- Limited social channels
G2 Ratings
15. MeetEdgar
MeetEdgar is another social media automation tool with extensive Calendar features. A great tool solely for social media scheduling with a fun content curation feature for your social media post. However, it doesn’t provide analytics and reports.
Features:
- Social media calendar
- Content library
- Social media scheduler.
- Automated social sharing.
- Automatic post-re-sharing.
- Auto-refill queue.
- Unlimited content library.
- Category-based scheduling.
- URL shortener and in-app tracker.
- Browser extension.
Channels:
Pricing:
- Eddie plan at $29.99/month (5 social accounts)
- Edgar plan at $49.99/month (25 social accounts)
Pros
- RSS feed integration
- Easy to set up calendars
- Content gathering for you
Cons
- No reporting and analytics
- Limited social accounts
G2 Ratings
16. Later
Later is the #1 Instagram management tool; unlike other social media tools, it solely focuses on Instagram Scheduling through a visual Content Calendar.